1. ©2011Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
HP POD:
The data center of the
future is here today
World’s most efficient data center: HP POD 240a
George Aldrich
Solution Architect

2. • Average age is 14 years
• Outdated design only supports low
density IT computing
• High energy consumption
• Time consuming maintenance
• Scalability/growth is an issue
Business needs exceed traditional brick and
mortar data center design
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3. Companies face significant challenges when
building or expanding their data center
Lack of scalability
High operating expenses
Low equipment density design
Long lead time to deploy additional
data center capacity
High construction and acquisition costs
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4. PUE and the annual cost of energy
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
PUE
Energycost
Typical DC PUE
(2.0+)
CW POD
(1.25)
POD 240a
(1.05)
*Assuming 2 MW critical IT load & power
cost $.10/kWh
PUE Annual savings
2.0 -
1.25 $ 1.40 M
1.05 $ 1.66 M
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5. “The monolithic datacenter is
dead – Modular datacenter
construction is the future.”
Michelle Bailey, Research VP, IDC

6. POD family overview
Chilled water POD

7. HP POD 20c/40c
Features
• 20’ and 40’ Version
• Up to 1,100U/600kW of Capacity
• 34kW Per Rack Max Density
• PUE as low as 1.25
(Close Coupled Chilled Water Cooling)
• CAPEX savings of 50% and OPEX
savings of 38% vs. traditional brick
and mortar data centers
• Integrated ECS, EPO, Fire
Detection
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8. Integrate and innovate

9. From industry leading servers to turnkey solutions
HP innovations in Converged Infrastructure
HP
ProLiant
Servers
Industry
Standard
Racks
Factory
Express
POD Works
HP
Performance
Optimized
Datacenter
5/20/201312

10. World’s most efficient datacenter
• Lightning fast – deploy a data
center in 88%1 less time
• Quarter of the cost – reduce
CAPEX by up to 75%2
• Near perfect efficiency – reduce
energy consumption by up to 95%3
Introducing the HP POD 240a
5/20/201313

11. • Complete turnkey pre-tested
solution
• HP POD Works and Factory
Express – the world’s first
assembly line for data centers
• Requires less infrastructure, site
prep. and integration as AC
systems are included
Deploy a datacenter in 88% less time than a
traditional brick and mortar datacenter
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0
5
10
15
20
25
30
PODs Brick and Mortar
1.5 Months
24 Months
Months

12. Reduce CAPEX by up to 75%
• Utilizes standard modular design and
supply chain economies of scale to
reduce capital expenses, engineering
costs and IT integration resources
• Fully integrated and tested IT – avoids
the cost of staff
racking, stacking, cabling and
configuring equipment
• Cost savings is 75% less for the HP
POD 240a than brick and mortar
construction costsSource: Uptime Institute
*Basedon2MWCapacity
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$0
$5
$10
$15
$20
$25
$30
PODs Brick and Mortar
$PerWatt

13. 1 TBD – Uptime Institute Study and new study
2 POD Infrastructure Support Solutions Lifecycle Cost Analysis Report, Sept 10, 2009
Reduce OPEX by up to 95%
• Twice as efficient – PUE of as low
as1.05 vs. 2.0 for a typical brick
and mortar datacenter
• Reduces datacenter footprint by
over 88% by leveraging higher
rack density
• Adaptive cooling intelligently
adjusts power and cooling based
on operational and environmental
criteria and provides the most
efficient cooling possible
0.0
1.0
2.0
3.0
4.0
1.05 1.3 2
PUE
EnergyCostin$M
POD 240a
DX mode
POD 240a
free air
mode
Typical data
center
PUE Annual savings
2.0 -
1.30 $1.23M
1.05 $ 1.66M
*Assuming 2 MW Critical IT load
*Assuming Power Cost of $.10/kWh
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14. Adaptive Cooling Intelligently Maximizes Efficiency
Free Air – PUE as low as 1.05
default state - 58-87°f
DX Assist – PUE average 1.15
policy based limits
Full DX – PUE of 1.3
full recirculation/dehumidification
Dial-in efficiency based on
policy and environment
Intelligently adjusts cooling technology based on IT load and climate
SHARED SERVICE
AISLE MODULE
Cooling Parameters are user definable – ASHRAE recommended, ASHRAE allowable, or HP allowable. As inlet temperature approaches the max or min limit, direct exchange
units are engaged for additional cooling, or heat containment/dehumidification. Humidity and pressure are additional variables.
40 ft IT POD
MODULE
DX Modules
40 ft IT POD
MODULE
1.05
1.15
1.3
PUE
1.05
1.15
1.3
PUE
FREE AIR MODE
DX ASSIST
Free Air Mode
DX Assist
Full DX
58° 87°
HP Confidential until June 6 2011

15. HP POD 240a Technical Data
HP POD 240a
Length 40’
Width 21’2”
Height 20’
Max Non-Redundant POD Power Capacity 2,304kW
Max Redundant POD Power Capacity 1,152kW
POD Cooling Capacity (Free Air Mode) 2,333kW
POD Cooling Capacity (Full DX Mode) 1,512kW
Rack Capacity (44) 50U racks
Total Rack U-Space 2,200U
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16. HP POD 240a standard features and options
Feature Standard Options
ECS – environmental monitoring/management
Fire suppression system
Adaptive cooling (free air, DX, DX assist)
Smoke/leak detection
Power distribution system
Standard 19” racks
Rack mounted, metered PDUs
Network cable tray
Humidifier
Start up
1 year warranty (parts and labor)
Containerized UPS, generator
In-rack UPS
Installation services (planning, installation, commissioning)
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17. Comprehensive management, automation, and integration
HP POD 240a Environmental Control System
Powerful remote management
Power, cooling, smoke, leak
detection
Human Management Interface touch
screen & remote log-in
Policy-based Adaptive Cooling
Dynamic POD fan, HVAC, air flow
control settings
Building Management System API’s
Modbus and TCP/IP
Simple, remotely
accessible, programmable, and
extensible
HP POD ECS Dashboard
Adaptive Cooling Control Suite
HP Insight Control
HP Confidential until June 6 2011

18. 8’ Hot Aisle39.5” Cold Aisle
2 cold aisles, common hot aisle
Traditional datacenter look and feel
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19. General site requirements for HP POD 240a
• System utilities
– Utility power
– Generator (ATS), UPS
• Connections to central facility
– Security system
– Site networking
• Environmental considerations
– Lightning protection and grounding
• Operating temperature
– 20F to 130F
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20. • Serviceability/operational simplicity:
– Standardized design providing simplified IT
and facilities administration and maintenance
– Powerful remote management
• Highest density:
– 8 times more efficient space utilization
– up to 2,304kW max capacity
– Close coupled cooling, hot and cold aisle
containment for optimal cooling
1 compared 8kW/rack
Innovative data center design
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21. Services across HP POD 240a life cycle (IT Service Management -ITSM)
What are HP POD 240a services?
27 HP Confidential
Service
improvement
Services
across
HP POD 240a life
cycle (ITSM)
• Complete Life Cycle
Services: From Design to
Commissioning
• Comprehensive POD
Infrastructure Support
Portfolio
• Customized as per the
needs of business
environments

22. Turn-key services for the complete lifecycle of your POD solution
HP POD infrastructure services
Data center integration and planning
Tailored factory express POD
Onsite implementation
Ongoing maintenance & support
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23. Addressing business needs with the HP POD 240a
Reduced construction & deployment time
Reduced operating expenses
Lower construction & acquisition costs
Higher equipment density
Scalability through repeatable modular design
PODs deployed
90% faster
Energy efficient:
PUE as low as1.05
Up to 50% less
than brick & mortar
Up to 39kW per rack
Pay as you grow
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24. Optimizing the modular datacenter
HP POD innovation
Tier I 40’ POD
Tier II 40’ POD
POD 20c
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POD 240a

25. Invest

26. Best alternative to brick and mortar datacenters
HP POD 240a
• (44) 50U Racks
• Up to 1.7MW of power/cooling
• Adaptive air design automatically
adjusts modes for optimal cooling, PUE
as low as 1.05
HP POD 20c/40c
• (10) or (22) 50U Racks
• Up to 600kW of power and cooling
capacity
• Water cooled PUE sub 1.25
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27. HP has made a solid commitment to customers
• Investments in Factory Express to provide significant cost
savings
• Global investment in regionalized POD Works facilities
• HP has made a commitment to POD specific engineering
resources to drive POD product innovation and support for
customer solutions
Investing for success
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28. Why HP?

29. Why HP?
• HP provides best in class servers, storage, networking and
services and is uniquely positioned to create efficient, high
performance modular data centers with the infrastructure to
support IT
• Breadth of services offers flexible solution from
planning, configuration, installation, commissioning , full turnkey
deployments and maintenance
• Dedicated POD Works facilities for performance validation, testing
and configuration of POD deployments delivers reliability and
customer peace of mind
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30. PODWorks and
Factory Express

31. Setting new standards for efficiency of energy, time, space and supply chain
• World’s first datacenter assembly line
– 7 production/testing bays
– 6.4 MW power
– Chilled water
– Network connectivity
PODWorks integration facility
2 x Factory Express
integration bays
5 x test and
configuration bays
• Ability to deploy high performance
datacenters at scale
– Datacenters tested and performance
validated before they leave HP
– Allows customers to develop “pay as you
grow” datacenter strategy
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32. HP Factory Express – IT integration
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33. HP Factory Express – Network integration
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34. Server & storage portfolio
• Image loading
• Asset tagging & labeling
• Image recovery
• RFID services
• Custom system settings
• 3rd party components
• Rack integration
• Blades integration
• Server customization
• Additional services available upon request
in each region
Factory Express Services
For more information visit www.hp.com/go/factory-express
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35. THANK YOU