A mashup slideshow integrating mobile trends and the rise of the importance of Mobile Apps.

1. M ob i le
g Li ve
Lon

6. 1.1 billion
smartphone
1.1 billion smartphone users
users

14. In 2012, 24% of all online
shopping on "black Friday" in the
US was done via mobiles (up from
6% two years ago

15. 20% of
Presidential
fundraising
came from
Mobile
donations

16. A third of US adults now own a tablet or e-reader
(up from 2% less than three years ago

20. Do you have a Mobile Strategy?

21. BRAVE NEW
WORLD

22. "People using a smart device don't think of
themselves as 'computer users,' therefore
you can't use the same conventions you'd
use in developing desktop software.

23. Drop-.down menus and elaborate help screens just
don't work on a smart device –
it's more like working an ATM machine
at the bank

24. Why Pick Mobile?
● Build membership loyalty
● Reinforce the “brand”
● Increase your visibility
● Increase your accessibility
● Increase exposure across mobile devices
● Connect you with on-the-go consumers
● Generate repeat business
● Enhance your social networking strategies

25. Mobile Apps: Function offline
Mobile Web Sites: Don’t
Mobile Apps: Function offline
Mobile Apps: Sites:le Push
Mobile Web Enab Don’t
Notifications for Direct Contact
Mobile Apps: Enable Push
with Customers Direct
Notifications for
Mobile Web Sites: Don’t
Contact with Customers
Mobile Web Sites: Don’t
Mobile Apps: Always visible on
your phone’s home screen
Mobile Apps: Always visible
Mobile Web Sites:homealways
on your phone’s Not screen
visible Web Sites: Not always
Mobile
visible
Mobile Apps: Appear in the
Apps Stores Appear in the
Mobile Apps:
Apps Stores
Mobile Web Sites: Don’t
Mobile Web Sites: Don’t
Mobile Apps: Allow full access
Mobile Apps: Allow full
hones hardware

26. FEATURES
Some Features
Push Notifications of content
Notifications of special events, launches,
meetings, webinars etc
One-touch access to your contact information
Geo location features
Fast, seamless appointment scheduling
Automatic recording of your next event etc
Automatic reminders
Embedded QR Code Scanner
Free one-on-one Chat

27. Mobile 101
● A mobile application can
be built for all platforms:
Iphone, Ipad, Android
phones and tablets,
Windows Tablet
● Native mobile
applications are different
than your website
● Information delivery is
more just in time
approach

28. Decisions:
Outsource, Do it Yourself, Get
Volunteers

29. Contracting Out
.

30. .
●
Expertise to ●
High Cost to
create a produce
Professional ●
May need to
app charge
●
Higher volume endusers to
of downloads cover costs

32. .
●
Learn new skill ●
Learning curve
●
Low direct Technology
cost investment in
cross platform
●
More control
●
Lack of human
resources
●

33. Doing it yourself
● Register as a developer with Apple, Google
Play, Microsoft and Blackberry.
● Cost varies per year from $25 to $99 per year
● Iphone and Ipad apps require a Apple
computer with 10.7 Lion OS to upload binary
files
● Can use user friendly app creation sites ie.
Http://www.ibuildapp.com Etc Free with
advertising or $99 per year

35. .
●
Expert help ●
Working with
●
Experience other people's
●
No learning schedules
curve ●
Difficult to
●
Registration manage people
with developer
sites

36. To Learn More
● Mobile Trends
http://www.itbusinessedge.com/slideshows/sho
w.aspx?c=87261
● Apple Developer
https://developer.apple.com/programs/ios/
● Google Android Developer
http://developer.android.com/index.html
● Death of the Internet
http://www.guardian.co.uk/technology/2012/dec/
09/smartphones-boom-bad-for-internet