Communication 303 Final project

1. The Landscape of 2021 A.D.

2. Gianna Salvo
Introduction to Communication Technologies
Final Project
December 12, 2011

3. What will communication
technology look like in 2021
A.D.?
 Technology has done nothing but grown
ever since the first computer or first
telephone has come forth.
 Technology is going to continue to grow
throughout the years.

4. What technologies are going to continue
to advance over the next 10 years?
 Cell phones are going to become even
more advanced.
-Internet is going to run faster
-There will be signal EVERYWHERE!
-No more dropped calls!
-There will be better applications
-Apps to start your car, find your keys, and
MANY more!!

5. C.D.s will be non-existent
-C.D.s are already beginning to be
replaced with MP3s and iTunes. This is
going to do nothing but continue to happen
over the next 10 years.
-IPods are much easier to carry around
than a C.D. player.
-IPods are also able to be hooked into your
car so you no longer need C.D.s in your
car either.

6. Televisions will become so much more high
tech than they already are.
-Movies will all be 3D or 4D even when you are watching them
at home.
-The televisions will all double as a source to get on the
internet.
-People will be able to shop online through their television and
some stores will become completely online.
-Say goodbye to last minute Christmas shopping. Online
shopping through your television will be the way to go.
-Soon, when a commercial comes on the television, people
will be able to select that commercial and they will be taken
directly to their website to be able to do all of their shopping
right from their home.

7. THEORIES IN TECHNOLOGY

8. The Umbrella Perspective
 The hardware is the most obvious aspect of
communication technology is the hardware.
 New technologies come from the hardware in the
Umbrella Perspective.
 The Umbrella Perspective starts with Social
System being at the top.
 This is the political, economic serve functions.
The next level on the Umbrella Perspective is
Organizational Infrastructure.
 Production and Infrastructure

9. The next level of the Umbrella Perspective is the
hardware and software.
Under and in between that is the individual user.
(Grant & Meadows 3-6)

10. Roger’s Diffusion of Innovations
 Diffusion of Innovations tries to explain
how innovations are taken in a
population.
 An innovation is something that is a
behavior, idea, or object that is
considered new by people.

11. Diffusion of Innovation offers insight into social
change such as:
-What makes an innovation spread successfully.
-The importance of peer to peer conversations and peer
networks.
-Understanding the needs of different user segments.

12. Roger’s Diffusion of Innovations theory pertains
to all three things that I believe is going to
happen by 2021 comes around.
People are going to have to get used to the
changing technology and the ways to do that are
going to be teaching people that the technology
is not too advanced to understand.
Using Roger’s diffusion of innovations, people
will not become overwhelmed by the rapidly
changing technology.
(http://www.enablingchange.com.au/Summary_Diffusion_Theory.pd)

13. Uses and Gratification
Theory
 This theory is when people use media
and technology for their own use and
gratification.
 Needs people need for gratification:
 Cognitive needs
 Affective needs
 Personal Integrative needs
 Social Integrative needs
 Tension free needs

14. How will the new technology be
used for our gratification?
 Being able to shop on our television will
save so much time and money. Already
online shopping is cheaper, being able
to do it on a television will be more
convenient.
 Also saved gas and time will give us
instant gratification.
(http://communicationtheory.org/uses-and-gratification-theory/)

15. Media Systems Dependency
Theory
 A complex system when the
media, individuals, their interpersonal
environment, and the social environment
have dependency relationships with
each other.

16. This is a graft that helps
explain this theory.
(http://en.wikipedia.org/wiki/M
edia_systems_dependency_th
eory)

17. Social Learning Theory
 Focuses on learning in a social context.
 Learn by observing
 Learning can occur without a change in
behavior
 People can learn through observing
alone.

18. How does the Social Learning Theory
pertain to technology in 2012?
-Many times people will need to watch others
operate something before they know how to do
it on their own.
-Sometimes people will learn how certain
technology works and all of the possibilities of
that technology through a tutorial or someone
helping them and showing them the steps to
take.
(http://teachnet.edb.utexas.edu/~Lynda_abbot/Social.html)

19. Principle of Relative Constancy
 A complex idea with simple implications
 It is when something (Like an
advertisement) seems very simple, but
in reality it is something much more than
that. And in the end, it turns into
something that could redefine the
industry.

20. Cell phones, televisions, and CDs all seem up to
date and high tech now. But in 10 years, just
imagine the upgrades and new technology that
will come out.
According to the principle of relative
constancy, these items seem like our everyday
electronics, but in reality, these electronics could
end up meaning more to us than they ever have
before.
(http://economicsofadvertising.com/?page_id=42)

21. 2021 A.D. The advance of a
lifetime.

22. References
 http://www.enablingchange.com.au/Summa
ry_Diffusion_Theory.pd
 http://communicationtheory.org/uses-and-
gratification-theory/
 http://en.wikipedia.org/wiki/Media_systems
_dependency_theory
 http://teachnet.edb.utexas.edu/~Lynda_abb
ot/Social.html
 http://economicsofadvertising.com/?page_i
d=42