1. A Community of
Buyers & Sellers
Creating The Best Classified Marketplace
www.byowner.com

2. Overview
 Remove uncertainty and fear in buying
and selling second hand goods with the
Social Graph & User Profiles.
 Buy from people with a connection to people
who know people you know.
 Social Graphing with
and
 Alternative 4 step verification process including:
email, phone, credit card & social network
verifications.

3. Problem
If you have to worry, you may have cause to worry…
 Craigslist, Backpage, and other classified sites list
enormous amounts of goods but are in the news daily with
arrests, killings or human trafficking.
 Ebay has a degree of verification, but doesn’t connect you
with who is connected to you.
 The Social Graph via FB/LinkedIn provides a path to almost
anyone on the planet (Six degrees of separation). Even if the
identity is anonymous on site, the identity can be verified
through a chain of connections.
 Buying from someone you know, or who knows someone you
know (on down several degrees) adds a degree of comfort
and community between users.

4. Advantages
 A social model which natively encourages viral
sharing.
 Transparency between users with verified profiles.
 Syndicated inventory and partner friendly
 World Class SEO to rank on long tail terms to drive
traffic
 Great Story
 Great Brand/Domain

5. Social Graph
Buyer
Buyer
Seller
Buyer
Seller
Seller
Seller
Buyer
Buyer
Buyer
Buyer
Seller
Seller
Buyer

6. How’s The Social Graph Work?
Example:
User, “Tom” logs
in ByOwner with
a social account
ByOwner is
granted access to
Tom’s “friends”
Tom finds a
home for sale
from “Mary"
Mary & Tom
have a mutual
friend “Jack”
Mary is notified that Tom wants to see her home and they have a mutual friend, Jack.
Tom
Mary
Jack

7. How’s The Social Graph Work?
Example 2:
User, “Tom” logs in ByOwner
with a social account
ByOwner is granted access
to Tom’s “friends”
ByOwner shows Tom all of
his connections Postings
Hi Tom, 20 of your friends or
their friends have Postings
on ByOwner!
TripAdvisor has a similar Social Graph with their
“Friends of a Friend” product. Launched 4/2012

8. User Profiles
Backup 4 step verification process, giving each
user the option to verify:
email, phone, credit card & social network.
User Profile On All Postings.

9. Use of Funds
 Continued execution of technology
 Mobile Application
 Responsive Design
 Social Integration
 Reservation Management System




Selected localized rollouts
Yard Sign & Magnetic Sign Campaigns
Keyword Advertising
Active PR campaigns with attention on safety, buying
from friends and user verification.
 User Stories / Case Studies
 In-House Programming

10. Competition

…Not in the classified business.

…is so many stores you are buying from, not just
the owners anymore, becoming more like Amazon.

: Lacks transparency, open platform for
criminal behavior, anti-technology, anti-partner friendly.

: Regularly in the news with human
trafficking and prostitution.
 Others are single channel sites:
,

11. Business Model
 Premium Pay Channels (High value items)
Homes – Premium Real Estate Postings
Vacation Rentals
Cars
 Premium Placement in highly trafficked channels
 Other Revenue Sources
Advertising:
– Adsense:
Revenue Sharing
– Flipkey, HomeAway
– Bankrate

12. Forecast
Annual Income From Real Estate Postings
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
$3,292,935

1 Real Estate Posting per 138 visits, with 5% choosing a premium purchase of $249.
$1,646,467
$22,721
$98,788
$164,647
$329,293
690
3,000
5,000
$658,587
10,000
20,000
$987,880
30,000
50,000
100,000
Daily Visits
Annual Adsense Income
$1,000,000

$834,211
$0.02286 Per Visitor
$800,000
$600,000
$417,106
$400,000
$200,000
$5,756
$25,026
$41,711
690
3000
5000
$83,421
10000
$166,842
$250,263
$0
20000
Daily Visitors
Current
30000
50000
100000

13. Other Income
 Premium Channels (High value items)
Vacation Rentals ($149 for a 6 month posting)
Cars
 Premium Placement in highly trafficked channels
 Other Revenue Sources
Revenue Sharing
– FlipKey
– HomeAway
– BankRate

14. Investors
Bootstrap Capital Invested:
Total $539,100
($250,000 Initial down payment on the domain)

15. Team
 Greg Sullivan - President
 Tony Gibbons - COO
 Ramesh Radhakrishnan - CTO
 ConstellationCK – SEO / Development
 HiddenBrains - Development
Board
 Carlos Cashman
 Tony Gibbons
 Greg Sullivan

16. Status and Milestones
 Over 600,000 postings (3,600 Native)
 Over 10 Partnerships and growing
(Homeaway, Flipkey, GoSection8, Oodle, Walkscore, Po
pYachts, US Realty, Roomorama)
 Growth. 211% increase in page views Q2
2013 over Q1 2013
 179,294 visitors/traffic (1/1/13 to 10/28/13)
 6 pages per visit / 4:24 minutes per visit
 1,103,532 page views

17. Thank you.
For More Information Contact:
Greg Sullivan
Greg@ByOwner.com
561-702-5596