This document outlines a trade journal concept targeted at public company executives. It will provide knowledge acquisition through creative and relevant content in articles, audio and video on a monthly basis. The audience includes decision makers seeking to innovate, improve results and grow. Partners can provide content at various involvement levels for a fee and have the opportunity to engage the audience through the journal, events and other programs while tracking content performance metrics. The goal is to launch in March 2014 starting with a soft launch, media coverage and growing readership over time.

1. Trade Journal For Public
Companies
Partner Presentation – March 2, 2014

2. Concept
• A trade journal for Public Company Executives.
• The focus is on knowledge acquisition, tools and
hacks, and giving PubCo Executives resources
• No banner ads - the focus is on creative content
relevant to our audience
• Articles, audio and video - to be rolled out
continuously each month
• We will organize ‘In-Real-Life’ interactions
• Minimum Guarantee & Money Back Guarantee

3. Audience & Traits
Pubco Journal puts you in front of the decision makers
Highest Income Earners
Continuously Innovating
Facing External Pressure To Show Results
Always Looking To Learn And Grow
Facing Internal Pressure To Improve Every Day
Our audiences traits include:

4. Reach
Tertiary Market
Secondary
Market
Public
Company
Executive
Private Company
Executives
Fund Managers
Analysts / Brokers
Entrepreneurs
PubCo Middle
Management
PubCo Support Staff

5. Partner Profitability
• Low up front fee and money back guarantee
• Guaranteed success that you will be able to get
your message our to the PubCo community
• PubCo Journal can provide insight into the
interest level of your content and messaging
• Our focus is on delivering relevant content that
provides context to issues facing PubExec’s while
positioning our Partners as go-to-experts

6. Pricing Model
• Three price levels:
– Partner provides content
– Partner provides topic
– PubCo Journal does everything
• Deposit of $500
• Partner has final approval
• Money back guarantee
– $1.79 / word
– $2.19/ word
– $2.49 / word

7. Advantages
• Partner ability to see interactions with your
content – unique page views, average time on
page, and other metrics
• PubCo Journal gives you the ability to reach your
audience beyond an online presence
– Trusted Professional Program
– Buyers Group
– Events
• Our minimum guarantee ensures that you get
your money back if you don’t get the exposure

8. Timeline
Today
• Create
Content
• Partners
Onboard
• Alpha
Members
March
2nd
• Soft
Launch
with Logo
and Color
Scheme
• Released
To Media
March
3rd
• Toronto
Media
Coverage
• Launch
Party
• 300M &
2k UPV
March
4th
• Update To
Partners
• Additional
Media
Coverage
• 400M &
3k UPV
March
5th
• 500M &
4k UPV
March
6th
• 600M &
5k UVP
March
15th
• 800M &
6k UPV
March
28th
• 1,000M &
7k UPV
March
30th
• New
media
push in
Canada
and USA
April 1st
• 1,500M
• 5k UPV
May 1st
• 3,000M
• 10k UPV
June 1st
• 7,000M
• 20K UPV

9. Content Creation
• Content
1) You provide the content – we edit and add to it to make
it relevant to audience
2) You provide a topic – we research, create content and
you approve it
3) We create it from scratch and you approve it
• No banner ads however we will link to outside content
such as LinkedIn accounts or your landing pages
• The best info to provide is Do-It-Yourself knowledge
and hacks; positions you as an expert and a resource

10. Logo & Theme
• The PubCo Logo and Theme are currently
under development
• They will be unveiled at the Launch Party at
PDAC
• Until then all of our support material and web
site will have a plain and simple color scheme
and layout

11. Delivering Value
• Monthly publication – PubCo Journal
• Trusted Professional Program
– A seal of approval from PubCo Journal that a
professional can get the job done
• Buyers Group
– A group of members purchasing your products or
services in large quantities
• Events
– PDAC March 2nd-5th | Launch Party

12. Conclusion
• Controlled circulation based on qualified
individuals – PubCo Executives
• Ability to deliver value beyond the web
• A captive audience starving for contextually
relevant content
• Low investment for new Partners with a
money back guarantee
• Partners can see the results and track interest
based on article content