The Ideal Shopping Cart + Streamlining The Checkout Process

Streamlining the Checkout Process

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Brits Are Losing Patience With Shopping Online

Ecommerce is Still BIG, but Different Now ,[object Object],[object Object],[object Object],[object Object],[object Object]

Top 3 Reasons Why These Sophisticated Consumers Shop Online? ,[object Object],[object Object],[object Object]

Why Do People Abandon Shopping Carts ? 72% of online shoppers expect prices to be lower online than any other venue.

Idle vs. Abandoned Shopping Cart ,[object Object],[object Object],[object Object],[object Object]

The New Acid Test for ALL Website Changes and/or Enhancements ,[object Object],[object Object]

What Are We Going To Do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Loyalty Building Need Not Be Expensive ,[object Object],[object Object]

The Ideal Shopping Cart Tip #1: Provide an “always-on” universal shopping cart

Tip #2: Give Customers’ the Ability to Edit and Manipulate Items Right Within the Shopping Cart

Tip #3: Use Eye-Catching Call to Action Buttons

Tip #4: Persist the Cart and Enable Customers to Add Items to their Wish Lists, Registries and “Social Shopping Lists"

Tip #5: Increase average order size via RELEVANT cross sell and up sell right in the shopping cart

Tip #6: Present Conditional Merchandising Messages Within the Shopping Cart

Tip #7: Support Multiple Alternate Payment Methods

Tip #8: Support Cross-Channel Sales via Gift Cards, Gift Certificates, Loyalty Programs and In-store pickup

Tip #9: Clearly Display Item Stock and Availability Status

Tip #10: Display Security and Trust marks like BBB, Verisign, HackerSafe, TRUSTe, etc. Provide contextual information at the right time - Return and Privacy Policies, FAQs, … Click to Chat, Click to Call

Tip #11: Must Have Excellent In-Store Site Search

Tip #12: Handle the Empty Cart Wisely

The Ideal Shopping Cart Attributes (cont.) ,[object Object],[object Object],[object Object]

Shopping Carts Optimize the experience Pete Olson VP Product Management Amadesa, Inc.

The Problems…. ,[object Object],[object Object],[object Object]

Why Shoppers Leave* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* MarketingSherpa 2007 eComm benchmark Shoppers Leave Because the Experience Hasn’t Been Calibrated to Balance Shopper Desires and Company Needs

What Can Be Done? ,[object Object],[object Object],[object Object],[object Object]

Nuts and Bolts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Closing… ,[object Object],[object Object],[object Object],[object Object]

[object Object],Improving Checkout at QVC

Thank You! ,[object Object],[object Object],[object Object],[object Object]

The Ideal Shopping Cart + Streamlining The Checkout Process

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The Ideal Shopping Cart + Streamlining The Checkout Process

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