Study of Telecom Sector

BIRLA INSTITUTE OF TECHNOLOGY-NOIDA SUBMITTED TO :- Mrs. Rachna Prateek

KHUSHBU CHAUDHRY MBA/4505/08 GAURAV GOEL MBA/4507/08 KHUSHBU KUMARI MBA/4511/08 PRERNA SRIVASTAVA MBA/4514/08 SATENDER SRIVASTAVA MBA/4562/08 SHASHI RANJAN MBA/4566/08 HEENA GAUR MBA/4568/08 STUDY OF TELECOM SECTOR GROUP MEMBERS

CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TELECOM SECTOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INDIA Private players were allowed in Value Added Services National Telecom Policy (NTP) was formulated 1994 1997 Independent regulator, TRAI, was estd NTP-99 led to migration from high-cost fixed license fee to low-cost revenue sharing regime 1999 2000 2002 BSNL was estd by DoT ,[object Object],[object Object],[object Object],[object Object],2003 ,[object Object],[object Object],2004 ,[object Object],[object Object],2005 ,[object Object],[object Object],2006 Number portability was proposed (pending) Decision on 3G services (awaited) 2007 EVOLUTION OF TELECOM SECTOR 1992

MARKET STRUCTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],METRO Circles Gujarat Rajasthan Maharashtra Orissa Andhra Pradesh Karnataka Tamil Nadu Kerala Madhya Pradesh Uttar Pradesh E Bihar West Bengal Punjab Himachal Pradesh Haryana Jammu & Kashmir Uttar Pradesh W CHENNAI MUMBAI DELHI KOLKATA C Circles B Circles A Circles

CLASSIFICATION OF TELECOM SECTOR Fixed line telephony Mobile Telephony Internet Telecom equipments ,[object Object],25 private companies for providing cellular services in 19 telecom circles and 4 metro cities, covering 1500 towns across the country. ,[object Object],[object Object],Private sector available in 18 circles and collectively account for 10% of revenue. Presently, there are five private service operators in each area, and a state operator ,[object Object],[object Object]

AIRTEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VODAFONE

RELIANCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Aircel is the leading mobile operator company in TamilNadu. The company reached this landmark within 18 months after its operations started in 1999.In December 2003 it also launched itself commercially in Chennai soon established itself as a market leader. The fastest growing telecom operator company in India has now decided to spread its wings in the whole Indian Telecom market till by 2009.The 10 million customer owing company has emerged as a market leader in Assam and in the North-Eastern India within 18 months. AIRCEL

POSITION OF PLAYER IN MARKET Source COAI

Classification of Players Based on Market Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHANGING DEMOGRAPHIC ,[object Object],[object Object],[object Object],[object Object],[object Object]

TECHNOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ECONOMIC ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POLITICAL ENVIRONMENT ,[object Object],[object Object],[object Object]

FACTORS FOR COMPETITIVE ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BUSINESS PORTFOLIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AIRTEL BSNL

IDEA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VODAFONE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BPL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AIRCEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INNOVATIVE STRATEGY

Reaction to Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Customer Benefited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSION In this changing landscape the winner will be those competition that understand consumers need focusing on usability and actually giving control back to user. The looser will be one that focus on overly technical product differentiation that the majority of consumer will not understand and therefore not use it. Future strategy which make one to be leader in the market are more competitive tariff plans should be launch. More VAS should be provided. Focussing on the Rural market.

Study of Telecom Sector

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