Sabine Berghaus

Winterthur Area, Switzerland, Deutschland Switzerland

Research Associate at Universität St.Gallen, Institut für Wirtschaftsinformatik

I'm curious and I like to discover - new countries and cities, music, books, theatre and art. And I love the internet. I'm interested in how ubiquitous digital technology shapes our behavior, our communities as well as its influence on organizations and new business models. Prior to my work at the university I have been working as UX designer for 7 years. I have lead the UX track on a number of projects and designed concepts for corporate portals, user interface design, e-commerce, online-communities and mobile (iPhone and Android) solutions. I currently work as a research associate at the chair of Prof. Dr. Andrea Back. My research and PhD thesis focus on digital transformation, enter...