Sabine Berghaus

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I'm curious and I like to discover - new countries and cities, music, books, theatre and art. And I love the internet. I'm interested in how ubiquitous digital technology shapes our behavior, our communities as well as its influence on organizations and new business models. Prior to my work at the university I have been working as UX designer for 7 years. I have lead the UX track on a number of projects and designed concepts for corporate portals, user interface design, e-commerce, online-communities and mobile (iPhone and Android) solutions. I currently work as a research associate at the chair of Prof. Dr. Andrea Back. My research and PhD thesis focus on digital transformation, enter...

digital transformation responsive design user research commerce shopping retail mobile consumer needs mcis strategy research paper mobile business st.gallen keynote creative workflow iak13 ixda munich creative process workflow iak11 use case conference mobilers bcmz augmented reality indoor navigation

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Sabine Berghaus

Présentations

Grobkonzept Indoor Navigation - Barcamp Mainz

Mobile Digital Consumer

Report - Experteninterviews Mobile Digital Consumer

Responsive Design for Complex Websites (IXDA Munich)

Responsive Design - Reality Check

Adoption of Mobile Business Solutions and its Impact on Organizational Stakeholders

Keynote Mobile Business Forum 2015

The Fuzzy Front-End of Digital Transformation: Three Perspectives on the Formulation of Organizational Change Strategies

Stages in Digital Business Transformation

J’aime

PSFK Future Of Wearable Tech Report

Adaptation: Why responsive design actually begins on the server

The new smart customers - How they really buy and how we can address this

Social Influence Marketing Trends for 2010

Business Model Canvas Poster V.1.0

There's More Time Than The Present

Digital Media isn't Mass Media for Cheap

Business Models Beyond Profit - Social Entrepreneurship Lecture

XING-Gruppe Mainz Facebook Marketing

Social Media Monitoring Tools - An Overview

Healthcare Napkins All

From Enterprise IA To Enterprise UX

Your Social Media Strategy Won't Save You

Persuasives Web-Design. Jenseits von Usability und Konversion

Olivier Blanchard Basics Of Social Media Roi

Post Digital Marketing 2009

Bassier, Bergmann & Kindler "Dont Make Me Think About The Warenkorb" Best Practices im Design von (eCommerce-)Formularen

What the F**K is Social Media: One Year Later

Modulare Markenarchitektur (IA Konferenz 2009)

UX Deliverables in Practice

Marrying Web Analytics and User Experience

Introduction to design specifications to Summer of Code NZ students

Creating Radical Relationships

The Micro-Sociology of Networks