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ARBOR
GoKart 600
TEACHING THE
LANGUAGE OF LOVE
I believe everyone deserves to be loved.
When you are able to show a child what love looks and
feels like, you are enabling them to love and respect
themselves and know their worth.
MY NIECE
“The most important thing I would like families to
know when considering adoption, is to look beyond
the paperwork, to not judge a child based on what
you read, actually get to know them and form your
own opinions.”
“
Every child deserves to know the love of a
forever family. Every family deserves the
chance to thrive.
CHALLENGES OPPORTUNITIES
Current system confuses,
underserves foster parents.
Children's needs/uniqueness
under-communicated.
Not enough quality foster
homes to meet demand.
Deliver "family-first" support
early & make it easy.
Make the children’s needs visible
to parents from the start.
Drive foster parent retention
(+ adoption) via better process.
FOSTER CARE OVERVIEW
Number of kids in
foster care in the
U.S. per year
671,000 14,000
Number of kids in
foster care in
Minnesota
9,200
Number of foster
care beds available
in Minnesota
7
Average number of
foster homes a child
lives in
2
Average number of
years children wait to
be adopted
Source: (2015 US Dept of Health & Human Services -
Children’s Bureau & AFCARS Report
LACKS PERSONALIZATION
NOT FOCUSED ON FOSTER CARE
MINIMAL RESOURCES FOR MINNESOTA
HMW
HOW MIGHT WE
Provide resources to make the foster care system
easier to navigate and personalize?
We believe every child deserves a loving and supportive home.
For Minnesotans seeking to become foster parents, Arbor provides the information and
support they need to make a powerful difference in a child’s life — and their own. With
detailed profiles, expert partners and a community of like-minded parents, we’re dedicated
to growing strong foster families from the ground up.
arbor.mn
CONNECT WITH A CARE COUNSELOR
Start by creating your family profile
1. Upload family photos
CONNECT WITH A CARE COUNSELOR
2. About your family
Name
Email
ZIP
Marital status
Sexual orientation
Religion
Ethnicity
Do you have children?
Do you have pets?
Are you willing to take multiple
children?
Tell us about your family in
your own words.
CONNECT WITH A CARE COUNSELOR
3. Who you’re looking for
Gender
Ethnicity
Religion
Sexual orientation
Birth year
Hobbies & interests
Other details
AS A BUSINESS
REVENUE COSTS
Subscriptions
Lead Generation /
Referral Fees
Contracted Fees
Entrepreneur /
Support
GoKart /
Platform Development
Marketing, Legal, Office, Admin
Summary of Inflows Costs
Consumer
Subscriptions $39,800 $100,000 Entrepreneur / Leadership
Reimbursed
Subscription $200,000 $50,000 Other support staff
Placement fees $50,000 $277,000 GKL / Platform Dev
Equity Sales $250,000 $156,000 Other (Marketing, Legal, Office)
Referral Fees from
Agencies $250,000
Potential Inflows: $750,000 Total Costs $583,000
REVENUE ASSUMPTIONS
Arbor would organize as a B Corporation and
create Series “A” via crowdfunding effort.
GO-TO MARKET
45
investors
$74,300
raised of $150-$200K goal
INVEST
INVEST IN ARBOR
A Sustainable B-Corp that helps families connect
forever
“Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Lorem
ipsum dolor sit amet, consectetur
adipiscing elit.”
Tia Wucher
FOUNDER | CEO
SUSTAINABLE BENEFITS
Enable organic growth
investments and
partnerships
INVESTORS,
NOT DONORS
MAXIMIZE
RETURNS
Returns in this case equals
social good, not investor
distributions
SELF
SUSTAINING
A successful B-Corp will
lessen dependence on
investors and donors
CROWDFUNDING
We’d get a passionate group of
stakeholders who are committed to
the long term success
INVESTORS,
NOT DONORS
DRIVE
AWARENESS
A chance to emphasize the social
mission and the commitment to a self-
sustaining organization
FUTURE CAPITAL
NEEDS
We’d have a mechanism to
generate capital
for the future
MARKET OPPORTUNITY
Searches (15,000 in
Minnesota)
387,000 1.5M
People on FB
interested in foster
care or adoption
7M
Estimated impressions
(687,000 in Minnesota)
$50
Estimate cost
per acquisition
$700,000
Potential subscription
revenue nationally
($150,000 in Minnesota)
200 hours of GoKart services to:
partner exploration
market validation
technology audit
identify data source
legal counsel
business model research
MY ASK
THANK YOU.

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GK 600: Arbor

  • 2. TEACHING THE LANGUAGE OF LOVE I believe everyone deserves to be loved. When you are able to show a child what love looks and feels like, you are enabling them to love and respect themselves and know their worth.
  • 3. MY NIECE “The most important thing I would like families to know when considering adoption, is to look beyond the paperwork, to not judge a child based on what you read, actually get to know them and form your own opinions.”
  • 4. “ Every child deserves to know the love of a forever family. Every family deserves the chance to thrive.
  • 5. CHALLENGES OPPORTUNITIES Current system confuses, underserves foster parents. Children's needs/uniqueness under-communicated. Not enough quality foster homes to meet demand. Deliver "family-first" support early & make it easy. Make the children’s needs visible to parents from the start. Drive foster parent retention (+ adoption) via better process.
  • 6. FOSTER CARE OVERVIEW Number of kids in foster care in the U.S. per year 671,000 14,000 Number of kids in foster care in Minnesota 9,200 Number of foster care beds available in Minnesota 7 Average number of foster homes a child lives in 2 Average number of years children wait to be adopted Source: (2015 US Dept of Health & Human Services - Children’s Bureau & AFCARS Report
  • 7. LACKS PERSONALIZATION NOT FOCUSED ON FOSTER CARE MINIMAL RESOURCES FOR MINNESOTA
  • 8. HMW HOW MIGHT WE Provide resources to make the foster care system easier to navigate and personalize?
  • 9. We believe every child deserves a loving and supportive home. For Minnesotans seeking to become foster parents, Arbor provides the information and support they need to make a powerful difference in a child’s life — and their own. With detailed profiles, expert partners and a community of like-minded parents, we’re dedicated to growing strong foster families from the ground up. arbor.mn
  • 10.
  • 11. CONNECT WITH A CARE COUNSELOR Start by creating your family profile 1. Upload family photos
  • 12. CONNECT WITH A CARE COUNSELOR 2. About your family Name Email ZIP Marital status Sexual orientation Religion Ethnicity Do you have children? Do you have pets? Are you willing to take multiple children? Tell us about your family in your own words.
  • 13. CONNECT WITH A CARE COUNSELOR 3. Who you’re looking for Gender Ethnicity Religion Sexual orientation Birth year Hobbies & interests Other details
  • 14.
  • 16. REVENUE COSTS Subscriptions Lead Generation / Referral Fees Contracted Fees Entrepreneur / Support GoKart / Platform Development Marketing, Legal, Office, Admin
  • 17. Summary of Inflows Costs Consumer Subscriptions $39,800 $100,000 Entrepreneur / Leadership Reimbursed Subscription $200,000 $50,000 Other support staff Placement fees $50,000 $277,000 GKL / Platform Dev Equity Sales $250,000 $156,000 Other (Marketing, Legal, Office) Referral Fees from Agencies $250,000 Potential Inflows: $750,000 Total Costs $583,000 REVENUE ASSUMPTIONS
  • 18. Arbor would organize as a B Corporation and create Series “A” via crowdfunding effort. GO-TO MARKET
  • 19. 45 investors $74,300 raised of $150-$200K goal INVEST INVEST IN ARBOR A Sustainable B-Corp that helps families connect forever “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.” Tia Wucher FOUNDER | CEO
  • 20. SUSTAINABLE BENEFITS Enable organic growth investments and partnerships INVESTORS, NOT DONORS MAXIMIZE RETURNS Returns in this case equals social good, not investor distributions SELF SUSTAINING A successful B-Corp will lessen dependence on investors and donors
  • 21. CROWDFUNDING We’d get a passionate group of stakeholders who are committed to the long term success INVESTORS, NOT DONORS DRIVE AWARENESS A chance to emphasize the social mission and the commitment to a self- sustaining organization FUTURE CAPITAL NEEDS We’d have a mechanism to generate capital for the future
  • 22. MARKET OPPORTUNITY Searches (15,000 in Minnesota) 387,000 1.5M People on FB interested in foster care or adoption 7M Estimated impressions (687,000 in Minnesota) $50 Estimate cost per acquisition $700,000 Potential subscription revenue nationally ($150,000 in Minnesota)
  • 23. 200 hours of GoKart services to: partner exploration market validation technology audit identify data source legal counsel business model research MY ASK