The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration. This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event. Audience: Biker Need/Want/Desire: Get Over Addiction

1. LANE
CHANGE
GOKART 600 2018

3. 1 in 4 for young adults aged 18-25 have used
illegal drugs in the last 30 days
Drug use is increasing in Americans over 50
years old by roughly 3% annually

4. Most recovery
programs end at 30
days.
40-50% of addicts relapse
within the first year after
treatment.

5. Adults and teens struggling with sobriety don’t
always have the resources or support they need to
stay sober and to find a path to lasting change.

6. There is a direct correlation between
drug use and unemployment.

7. Recovery works when addicts
have community and purpose.

8. HEALTHY OUTLET BOOMING INDUSTRYBUILT IN COMMUNITY
The cycling community is vibrant, active, and growing.

10. We exist to help recovering addicts stay sober
through education, intergenerational connection,
and a shared passion for bikes.

11. Lane Change pairs sober teens and young adults with sober
baby boomers, both of whom share a passion for bikes.
6-Week Program
4 hours per week
3 Volunteer Instructors
10 Students (Ages 15-19)
Space provided by participating bike shops
Program Result: Job-Ready Certified Bike Mechanic

12. MENTOR MENTEE
• HELPING OTHER ADDICTS
• CONNECTION WITH COMMUNITY
• LEVERAGING THEIR PASSION
• FEEL SUPPORTED IN SAFE ENVIRONMENT
• CONNECTION WITH COMMUNITY
• TECHNICAL VOCATIONAL SKILLS
INDUSTRY
• SKILLED WORKFORCE
• 60-80% TRAINING SAVINGS
• BUILDS COMMUNITY GOODWILL

13. Lane Change also recognizes the
employment gap in the United States,
especially in technical positions.
That’s why we help our members earn
real life technical skills, equipping them
for inspiring futures that capitalize on
their passion.

14. All bike shops are in need of more mechanics.
—
They spend $500 on average to train them.
—
Lane Change delivers job-ready mechanics for $125 each.

15. 15

17. • BADGE NAME & CRITERIA
• BADGE IMAGE
• ISSUER & ISSUE DATE
• RECIPIENT
• EXPIRATION
• EVIDENCE

18. Test
Brakes

19. Test
Brakes
Check Tire
Wear
Brake
Adjustment
Clean & Oil
Derailleur
Clean & Lube
Chain
Check Tire
Pressure

20. Bicycle Maintenance

21. Bicycle Sales, Service & Repair

22. Automobile Service & RepairSmall Engine Service & RepairBicycle Sales, Service & Repair

23. Expansion to Five States (Minnesota, Oregon, Colorado, California,
South Carolina)
25 Locations Per State
125 Total Locations Producing 6,250 Graduates Annually
80% Placement Rate = $500,000 in annual finder’s fees
Matching grants drive another $500,000 annually -- totaling $1M
annual revenue