GoKart 600 (2016)

A M E R I C A N S W A S T E
$ 1 5 B I L L I O N  
A Y E A R  
O N G Y M M E M B E R S H I P S  
T H E Y D O N ' T U S E .

A T A L L .
T W O T H I R D S O F  
M E M B E R S D O N ’ T G O  
T O T H E I R G Y M .

M E A N W H I L E , P E O P L E  
M A I N T A I N G Y M  
M E M B E R S H I P S T H A T A R E  
N O T R I G H T F O R T H E M .

Lower your monthly fee.
Expand across a huge variety of 
wellness experiences.
No friction from signups & cancelations.

key features
find better for 
you experiences
identify your 
interests
replace your 
membership
make adjustments 
as needed

access to
new clients
brand exposure ﬁll unsold inventory
value to partners

The average monthly cost of a gym
membership is $58.  
 
We are targeting those paying average or  
above average monthly fees.
target audience

In the US - $24.2 billion in revenue in 2014
market opportunity

our closest competition falls short by focusing entirely on ﬁtness

2017 2018 2019

Revenue $770,046 $3,819,665 $11,896,734

Cost
of
Goods
Sold 398,773 1,527,866 3,569,020
Gross
Proﬁt 371,273 2,291,799 8,327,714

Employee
Related 370,500 1,852,500 4,124,250

Professional
Services 90,000 510,000 615,000

AdverFsing
&
MarkeFng 95,000 510,000 2,050,000

Travel
&
Entertainment 41,000 20,000 35,000

FaciliFes 14,000 16,000 21,000

Other
G&A 42,000 57,000 75,000
Total
SG&A 652,500 2,965,500 6,920,250
Net
Income
(Loss) -‐$281,227 -‐$673,701 $1,407,464
Profit Margin -‐37% -‐18% 12%
Y/Y Revenue Growth -‐-‐-‐ 396.0% 211.5%
End of Year Employee Headcount 525 50
Cumulative members 2326 10198 27143
Pegasus 3 year Financial Plan

H O W M I G H T W E ?
H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E
R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S "
T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?

O F T H E M O S T S K I L L E D A N D TA L E N T E D W O R K F O R C E A L I V E .

TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E

W H E R E E V E RY O N E Y O U H I R E H A S  
T W E N T Y P L U S Y E A R S O F E X P E R I E N C E

T H E P R O B L E M
 
“I’m not ready to retire. I want to stay active,
share my years expertise, make a little money,
and I want to do it on my own terms.”

T H E P R O B L E M
“I’m buying my first house, and want a few
upgrades. I wish I had somebody to help me
through this whole process, it’s confusing.”

T H E R E A L P R O B L E M
Fully funded retirement from the American workforce is growing less and
less attainable (shrinking benefits, aversion to long-term savings).  
 
Even seniors who can afford to retire aren't immune to the  
social downsides of non-employment (isolation, depression).

C U R R E N T S O L U T I O N S D O N ’ T C U T I T
Services like Craigslist and TaskRabbit are helping to drive
the gig economy for all ages & trades, but they undervalue
(or at least fail to elevate) the real, tangible expertise that
comes with decades of experience.

THE WORLD’S MOST EXPERIENCED WORKFORCE
MAKING EXPERIENCE MATTER IN THE MODERN GIG ECONOMY

L A U N C H R E A L P R O D U C T

T H E F U T U R E
H O B B Y I S T
T E A M S
D I G I TA L I N T E R A C T I O N

A H U G E M A R K E T
5 5 M  
R E T I R E A N N U A L LY 7 0 %  
P L A N T O W O R K  
I N R E T I R E M E N T
. 2 5 %  
A S S U M P T I O N

A H U G E M A R K E T
5 5 M  
R E T I R E A N N U A L LY 7 0 %  
P L A N T O W O R K  
I N R E T I R E M E N T
. 2 5 %
A S S U M P T I O N
9 6 , 2 5 0P R O V I D E R S

A H U G E O P P O RT U N I T Y
1 0 H R SP E R M O N T H
5 %S E RV I C E F E E
$ 3 0P E R H O U R

A H U G E O P P O RT U N I T Y
1 0 H R SP E R M O N T H
$ 3 0P E R H O U R
$ 1 7 M

OF U.S. ADULTS HAVE PARTICIPATED
22% OF U.S. ADULTS HAVE PROVIDED GOODS OR SERVICES (45M people)
44%
A H U G E G I G E C O N O M Y
$2.7T PROJECTED GLOBAL SPEND VIA ONLINE TALENT PLATFORMS BY 2025

B U S I N E S S M O D E L
5 %  
T R A N S A C T I O N F E E
$ 5 0  
A N N U A L  
M E M B E R S H I P
MEMBERSHIP FEE EARNED BACK DURING THE FIRST 10HRS OF SERVICE PROVIDED

Senior Community Service
Employment Program
Task Rabbit
25% Retiree Workforce
UBER
25% of Drivers over 55
C O M P E T I T I O N

M A R K E T I N G S T R AT E G Y
TwentyPlus is focusing its marketing
strategy on the supplier market. The goal
is to reach pre-retirees who are looking to
transition out of full-time work.
TA R G E T M A R K E T

M A R K E T I N G S T R AT E G Y
Target: 96,000 Providers
Opportunity: $17 million 
Channels:
Community Events
Social Media
WOM
FA C E B O O K  
A D S
C H I L D R E N O F
TA R G E T
A U D I E N C E
L O C A L G O V E R N M E N T  
A L I G N M E N T
R E T I R E M E N T
C O M M U N I T Y
“ T R A I N I N G D AY ”
E N G A G E  
C O M M U N I T Y L E A D E R S
U R B A N
M A R K E T S
T W E N T Y
C L U B
F LY E R S

W E ’ V E P R O V E N  
S O M E T H I N G S

O U R F I R S T C U S TO M E R !

OUR GUIDING STATEMENT:
HOW MIGHT WE MAKE IT EASIER FOR
HUMANS TO KNOW WHAT THEY SHOULD BE
LEARNING NEXT TO ADVANCE THEIR LIVES /
CAREERS + EXPAND PERSPECTIVE?

LACK OF CAREER HAPPINESS…
A GROWING SYSTEMIC PROBLEM
70%
OF EMPLOYEES
ARE DISENGAGED
Unprecedented low levels of employee
engagement, happiness and productivity
UNHAPPY WORKERS
COST THE US
$500B
US employers spend over $150 Billion dollars
per year in employee training and development

THE HUNGRY MIND:
“I KNOW WHAT I WANT, I JUST LOVE TO LEARN.”
THE KEEPER-UPPER:
“I’M TRYING TO STAY RELEVANT.”
THE TRACK-JUMPER:
“I WANT A CHANGE, BUT DON’T KNOW WHAT TO
LEARN.”
THE REBOOTER:
“I KNOW I WANT A CHANGE, BUT DON’T WHAT IT IS.”

competition
THE OLD OFFERINGS DON’T CUT IT

competition
NICHE OFFERINGS EMERGING

59
WE NEED SOMETHING BETTER
EASY TO CONSUME
COMMUNITY-
POWERED
READY WHEN AND
WHERE YOU ARE
AWESOME
CONTENT FROM
TRUSTED PARTNERS

60
OUR GOALS:
1. SIMPLIFY COMPLEXITY
2. FAST AND IMMERSIVE
3. ENGAGING AND ADDICTIVE

“Nearly 80 percent of workers in their 20s said
they wanted to change careers, followed by
64 percent of 30-somethings and 54 percent
in their 40s.” (University of Phoenix survey)
A MASSIVE MARKET

65
INTERNET
MESSAGING
2016 - 2017 ROADMAP
Q1: # of
Sign-Ups
Q3: Return
Users
Q2: Daily
Active Users
Q4: Goal
Completion
Q1: # of
Partnerships
Q2:NPS
Q3: Market
Share
Q4: Revenue
BINGE READY CONTENT BY INTEREST
PROGRESS METER
SOCIAL SHARE
FILTER BY TIME ADAPTIVE CONTENT
SKILLS ASSESSMENTGOAL SETTING
CELEBRATE WINS
EXPERT TOOLS MENTOR MATCH JOB PLACEMENT
TRACK JUMPER
SHOW ME THE STEPS
SMALL PARTNERSHIPS CORPORATE SPONSORSHIPS
REBOOTER
SHOW ME THE OPTIONS
KEEP UPPER
KEEP ME RELEVANT
HUNGRY MIND
EXPLORATIVE LEARNING
ADVOCACY

66
CAREER SHIFTING IS JUST THE
START
JOB MONEY LOVE HEALTH
2016 2017 2018

How might we create the next
generation of creative and collaborative
problem solvers?

We believe the world will be better if the next
generation of makers can solve problems
together.

Today, there is no easy way to do this.
It’s certainly not inspirational.

Collaborative Problem
Solving
Solving
Design Thinking Kid Makers
MACRO TRENDS

COLLABORATIVE
INDIVIDUAL
LEARNING MAKING
TECH
ACADEMY
CAMP
INVENTION
ID
TECH
DESTINATION
IMAGINATION
HIGH TECH
KIDS
SPROUT
FUND
TECH
ROCKET
CODE
COMBAT
FUTURE PROBLEM
SOLVERS
REMAKE
LEARNING
NAT GEO
EDUCATION

MARKET VALIDATION
TOTAL
ADDRESSABLE
MARKET
(TAM)
SERVED
AVAILABLE
MARKET
(SAM)
TARGET
MARKET
(TM)
TAM
1.2 B KIDS 10-19 IN THE WORLD
SAM
135M KIDS 10-19 IN MORE DEVELOPED REGIONS
TM
41M KIDS 10-19 IN THE UNITED STATES

Solving
10MILLION
75%
T.B.Y.B.
7,500,000 PEOPLE
30%
SUBSCRIBE
2,250,000 PEOPLE
BUSINESS CASE
$9.99MONTHLY
SUBSCRIPTION
$270MANNUAL REVENUE
2,250,000
SUBSCIBERS

We believe the world will be better if the next
generation of makers can solve problems
together.
OUR CORE BELIEF

We exist to bring young makers
together to make ideas happen.

So you have an idea—something you want to invent or make.
How does that happen? How did Elon Musk learn how to make rockets? How
did Georgia O’Keefe learn how to paint? How did Mark Zuckerberg learn how to
code?
They certainly didn’t do it being holed up at home. That’s because all of us are
smarter than one of us. We learn from and teach each other how to make our
ideas a reality.
So whether you want to build a bike or an app, create a new business or a
fashion line—together we can help bring your idea to life.
Together we can make something new, awesome, unexpected and totally
scrppy.

70% OF RESPONDENTS SAW BENEFIT FOR
KIDS
IN-MARKET VALIDATION
53% WANT TO STAY UP-TO-DATE VIA EMAIL

FRESH START
WE’LL HANDLE YOUR HASSLE.

HOW MIGHT WE
MAKE IT EASIER FOR PEOPLE TO
BREAK UP WITH THEIR CABLE COMPANY,
BANK, GYM OR OTHER INSTITUTION THAT
MAKES QUITTING ESPECIALLY PAINFUL?

WE BELIEVE:
FRICTION & HASSLE IS THE BIGGEST
BARRIER TO CHANGING SERVICE PROVIDERS

IF YOU CANCELED
OR SWITCHED
WHAT MADE IT
SUCCESSFUL?
I lied to say I was moving out of the country....seriously.
Being an asshole.
Perseverance motivated by rage at their customer service.

OUR RESEARCH:
# 1 REASON FOR CHANGE = MOVING
# 1 PAIN = CABLE COMPANIES

MOVING / / RELATIONSHIP CHANGE / / NEW JOB
THERE ARE
2.5 - 3 MILLION PEOPLE IN
TRANSITION AT ANY MOMENT

Focus on
The next chapter of life
Growing career, relationships and family
Getting organized
Millennial Movers
Covet
Personal Time
Freedom of Choice
Efficiency
Need
Simple
Organized
Hassle - free

WHETHER IT’S A MAJOR LIFE EVENT SUCH
AS MOVING, DIVORCE
OR
…YOU JUST WANT TO DIVORCE
YOUR CABLE COMPANY

FRESH START MAKES ADDING
OR CHANGING
SERVICE PROVIDERS EASY

WE’LL PROVIDE YOU WITH ADVICE,
RESOURCES, AND NEGOTIATION TACTICS
FOR HANDLING THOSE
“DIFFICULT CONVERSATIONS”

OUR PERSONAL CONCIERGE
CAN EVEN
DO THE HARD WORK FOR YOU

ONCE THE BREAKUP IS OVER,
YOU CAN FIND A BETTER MATCH
AND
FRESH START

WE’LL HANDLE
YOUR HASSLE
Howdy, Mary!
We’re a new company called
Fresh Start
Moving sucks. Thankfully we
can help with all the annoying
details, setting your mind at
ease and letting you enjoy
your new adventure.

MONEY
SUBSCRIPTION BASED CONSUMER FEES:
$$ WE GET FOR HELPING PEOPLE THROUGH
RESELLER REVENUE:
$$ WE GET FOR BROKERING BETTER DEALS
PLACEMENT & PROMOTION:
$$ WE GET FOR PROMOTING GREAT SERVICE
PROVIDERS

EXPANDING INTO NEW GEOGRAPHICAL
MARKETS
EXPANDING THE PROVIDERS AND LIFE
EVENT OPTIONS
CREATE RELATIONSHIPS WITH SERVICE
PROVIDERS
INTRODUCE AUTOMATION
NOW NEXT FUTURE
BROAD MARKET EXPOSURE
EXCLUSIVE DEALS FROM
PROVIDERS BY USING OUR
BROKERING SERVICE
DISCOUNTS FOR OTHER PRODUCTS
RELATED TO LIFE EVENTS
FULLY AUTOMATED
ROADMAP
TEST IN A LOCAL MARKET (TWIN
CITIES)
START WITH CABLE COMPANIES, THE
BIGGEST PAIN POINT FOR CONSUMERS
MOVING IS THE PRIMARY LIFE EVENT
MANUALLY MANAGING CUSTOMER AND
SERVICE PROVIDER RELATIONSHIPS
GATHER AND CREATE RESOURCES FOR
SELF SERVICE
LEARN AND IDENTIFY THE NEXT
PROVIDERS AND LIFE EVENTS TO
FOCUS ON

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