Invented by GoKart Labs at the 2016 GoKart 600.

1. PEGASUS

3. A M E R I C A N S W A S T E
$ 1 5 B I L L I O N
A Y E A R
O N G Y M M E M B E R S H I P S
T H E Y D O N ' T U S E .

4.
A T A L L .
T W O T H I R D S O F
M E M B E R S D O N ’ T G O
T O T H E I R G Y M .

5. M E A N W H I L E , P E O P L E
M A I N T A I N G Y M
M E M B E R S H I P S T H A T A R E
N O T R I G H T F O R T H E M .

6. introducing…

7. Lower your monthly fee.
Expand across a huge variety of
wellness experiences.
No friction from signups & cancelations.

8. key features
find better for
you experiences
identify your
interests
replace your
membership
make adjustments
as needed

15. access to
new clients
brand exposure fill unsold inventory
value to partners

16. The average monthly cost of a gym
membership is $58.
We are targeting those paying average or
above average monthly fees.
target audience

17. In the US - $24.2 billion in revenue in 2014
market opportunity

18. our closest competition falls short by focusing entirely on fitness

19. 2017 2018 2019
Revenue $770,046 $3,819,665 $11,896,734
Cost
of
Goods
Sold 398,773 1,527,866 3,569,020
Gross
Profit 371,273 2,291,799 8,327,714
Employee
Related 370,500 1,852,500 4,124,250
Professional
Services 90,000 510,000 615,000
AdverFsing
&
MarkeFng 95,000 510,000 2,050,000
Travel
&
Entertainment 41,000 20,000 35,000
FaciliFes 14,000 16,000 21,000
Other
G&A 42,000 57,000 75,000
Total
SG&A 652,500 2,965,500 6,920,250
Net
Income
(Loss) -­‐$281,227 -­‐$673,701 $1,407,464
Profit Margin -­‐37% -­‐18% 12%
Y/Y Revenue Growth -­‐-­‐-­‐ 396.0% 211.5%
End of Year Employee Headcount 525 50
Cumulative members 2326 10198 27143
Pegasus 3 year Financial Plan

20. pegasuspass.com