Finance strategies for adaptation. Presentation for CANCC
Join up your data to make it valuable
1. JOIN UP YOUR DATA TO MAKE IT VALUABLE:
THE RESULTS OF PROJECT KIWI
ARTSADMIN & GOLANT MEDIA VENTURES
1 June 2017
#KIWIDATA
2. COMING UP…
INTRODUCTION TO PROJECT KIWI
SETTING THE SCENE AT ARTSADMIN
PROJECT KIWI JOURNEY
PROJECT KIWI LESSONS LEARNT (OR, HOW TO DEAL WITH A NEWBORN
KIWI!)
NEXT STEPS
QUESTIONS, THOUGHTS, IDEAS…
3. THE PROJECT KIWI JOURNEY
Create an interconnected way of
gathering and understanding the many
types of data that Artsadmin collects
More effectively connect the people
Artsadmin reaches to the activity it
delivers locally, nationally and
internationally
Build better connections between
Artsadmin’s networks and facilitate data
sharing
4. APRIL 2016 APRIL 2017
Discovery Modelling Implementation
FundingConcept
Proto-
typing
Requirements
Development
& Design
In Use
Technology
selection
Technology
set up
Giving up
cakes...
Hackney Half
Marathon
Communications and keeping everyone briefed
5. 1. Broadening and deepening
relationships with audiences
2. Creating and measuring value
3. Developing new business models
4. Encouraging creative experimentation
The art of analytics: using big data to create
value in the arts and cultural sector
NESTA, 2014
The last few years has seen a focus on BIG DATA and how this impacts
organisations
http://www.golantmediaventures.com/interesting/how-can-arts-or
ganisations-adopt-digital-technology
CONTEXT
http://www.golantmediaventures.com/interesting/our-report-on-how-to-make-intellect
ual-property-more-easily-traded-and-financed-published-by-government
6. Out of Water, CAROLINE WRIGHT & HELEN PARIS, 2014.
Photo by Tony Millings.
7. ABOUT
Artsadmin enables artists to create without boundaries, connecting
bold interdisciplinary work with local, national and international audiences.
PRODUCING
ARTIST DEVELOPMENT
TOYNBEE STUDIOS
8. SUSTAINABLE
Raising awareness of environmental
issues through the arts and seeking
greener ways of working.
Plunge,MICHAELPINSKY,2014.
PhotobyKristianBuus.
10. BOLD
Encouraging artists to take risks,
supporting radical approaches and
promoting experimentation.
TheAssemblyofAnimals,TIMSPOONER.
PhotobyPaulBlackemore.
11. "To turn our data – and the relationships and knowledge that it represents –
into a strategic and organisational asset. This will help us achieve our
creative and charitable ambitions, as well as be more economically
sustainable."
17. Arts Bar & Cafe.
LISA
UK venue
programmer
Lunch meeting
Green
18. Cock and Bull, NIC GREEN, 2016.
Photo by Julia Bauer.
NIC GREEN
Cock and Bull
2013 Bursary
Make Space
19. Antarctica, CHRIS DOBROWOLSKI, 2016.
Photo by Helen Murray.
CHRIS DOBROWOLSKI
The Spring, Havant
Salisbury International Arts Festival
Theatre Delicatessen, Sheffield
Shoreditch Town Hall, London
The Old Fire Station, Oxford
The ShowRoom, Chichester
Wimbledon College of Arts
New Wolsey Theatre, Ipswich
Seen by 718 people so far...
21. IMAGINE 2020
Summer Lab
For European artists
Environmental sustainability
Imagine 2020 Summer Lab, 2014.
Photo by Sam Trotman.
22.
23. DATA AS AN ORGANISATIONAL ASSET
Identifiable, separable, something of independent value
Capable of generating future (economic) benefit
Capable of ‘doing work’
Saving time, increasing efficiency
Increasing knowledge
Creating analytical leverage
Making your work provable and repeatable
Enhancing reputation
Helping to win work or funding
39. Person
Product/
service
Is interested in...
Touchpoint
(channel)
AA Conceptual Schema (B2C) v002
Project/
Opportunity
AA Performance
/Event in TS
Event/meeting in TS
space organised by
3rd party
AA Non-public
event (b2b)
Marketing
communication
Donation
Merchandise
Food/drink orderOpts into...
Opts out of...
Content/
experience
Produced by
Mailing
list
Other??
Wifi
portalWebsite
Digital distribution
channel
Social media
platform
TS
Artform Theme
OrganisationPerson
Interest
EmailText
Is about...
Is about...
Is about...
Audience
Visitor
Eater/
drinker
Participant
Volunteer
Emerging
artist
Customer
Donor
Information service
Need to associate with the verbs other things usually
at least time - in this way the ‘verb’ becomes a ‘noun’
and event
Phone
Other
location
Advisory service
Print
Venue
AA Performance
/Event Touring
Interaction
Via...
Follows
Posts
Engages with an element of
Visits
Signs into
Pays for ticket
Claims…
Registers for ticket.
Spektrix?
60. Involvement of many people and stakeholders
Numerous moving parts
The timeline for the project
Budget constraints
Learning the technologies
Working in new ways
… and doing the day job!
We used Confluence & Jira throughout the project to
collaborate and track issues
MANAGING COMPLEX PROJECTS
62. WHAT NEXT?
PHASE 2: New Development
Proposing a 12-month programme of work, which will see new digital
applications and the integration of:
• Advanced SuiteCRM development
• Booking system (managing Toynbee Studios’ spaces)
• Wi-Fi captive portal (capturing basic information about Toynbee Studios’
customers and visitors)
• Visitor Book - digital sign-in for visitors to Toynbee Studios
Actively seeking funding to support Phase 2
PHASE 1: Implementation
• Training and extending its use across Artsadmin teams
• Support agreement in place which allows for further enhancements and
SuiteCRM configurations
• Capture feedback from users for suggested improvements
64. WHAT NEXT?
Extending this solution to the wider Arts sector
• Golant Media Ventures & Artsadmin have signed a collaboration agreement
to enable them to offer the solution to other interested parties
• GMV to partner with organisations that want to create their own custom CRM
based on this open source out-of-the-box solution
• GMV aims to coordinate a group of organisations to work together to create
the next iteration to help spread costs and build a sector-specific product
• Artsadmin providing selected support to both organisational transformation
as well as implementation of solutions (including training)
• GMV can use the conceptual and data models as a basis for other
organisations to set this up in their own CRM solution
http://golantmediaventures.com/artsadmin-kiwi