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JOIN UP YOUR DATA TO MAKE IT VALUABLE:
THE RESULTS OF PROJECT KIWI
ARTSADMIN & GOLANT MEDIA VENTURES
1 June 2017
#KIWIDATA
COMING UP…
INTRODUCTION TO PROJECT KIWI
SETTING THE SCENE AT ARTSADMIN
PROJECT KIWI JOURNEY
PROJECT KIWI LESSONS LEARNT (OR, HOW TO DEAL WITH A NEWBORN
KIWI!)
NEXT STEPS
QUESTIONS, THOUGHTS, IDEAS…
THE PROJECT KIWI JOURNEY
Create an interconnected way of
gathering and understanding the many
types of data that Artsadmin collects
More effectively connect the people
Artsadmin reaches to the activity it
delivers locally, nationally and
internationally
Build better connections between
Artsadmin’s networks and facilitate data
sharing
APRIL 2016 APRIL 2017
Discovery Modelling Implementation
FundingConcept
Proto-
typing
Requirements
Development
& Design
In Use
Technology
selection
Technology
set up
Giving up
cakes...
Hackney Half
Marathon
Communications and keeping everyone briefed
1. Broadening and deepening
relationships with audiences
2. Creating and measuring value
3. Developing new business models
4. Encouraging creative experimentation
The art of analytics: using big data to create
value in the arts and cultural sector
NESTA, 2014
The last few years has seen a focus on BIG DATA and how this impacts
organisations
http://www.golantmediaventures.com/interesting/how-can-arts-or
ganisations-adopt-digital-technology
CONTEXT
http://www.golantmediaventures.com/interesting/our-report-on-how-to-make-intellect
ual-property-more-easily-traded-and-financed-published-by-government
Out of Water, CAROLINE WRIGHT & HELEN PARIS, 2014.
Photo by Tony Millings.
ABOUT
Artsadmin enables artists to create without boundaries, connecting
bold interdisciplinary work with local, national and international audiences.
PRODUCING
ARTIST DEVELOPMENT
TOYNBEE STUDIOS
SUSTAINABLE
Raising awareness of environmental
issues through the arts and seeking
greener ways of working.
Plunge,MICHAELPINSKY,2014.
PhotobyKristianBuus.
COLLABORATIVE
Developing long-term relationships with
diverse audiences, artists and partners.
AssistedSuicideTheMusican,LIZCARR,2016.
PhotobyManuelVason.
BOLD
Encouraging artists to take risks,
supporting radical approaches and
promoting experimentation.
TheAssemblyofAnimals,TIMSPOONER.
PhotobyPaulBlackemore.
"To turn our data – and the relationships and knowledge that it represents –
into a strategic and organisational asset. This will help us achieve our
creative and charitable ambitions, as well as be more economically
sustainable."
A MODEL OF DATA IN ARTS ORGANISATIONS
Calling Tree, ROSEMARY LEE, 2016.
Photo by Oliver Rudkin.
Arts Bar & Cafe.
LISA
UK venue
programmer
Lunch meeting
Green
Cock and Bull, NIC GREEN, 2016.
Photo by Julia Bauer.
NIC GREEN
Cock and Bull
2013 Bursary
Make Space
Antarctica, CHRIS DOBROWOLSKI, 2016.
Photo by Helen Murray.
CHRIS DOBROWOLSKI
The Spring, Havant
Salisbury International Arts Festival
Theatre Delicatessen, Sheffield
Shoreditch Town Hall, London
The Old Fire Station, Oxford
The ShowRoom, Chichester
Wimbledon College of Arts
New Wolsey Theatre, Ipswich
Seen by 718 people so far...
SALISBURY
INTERNATIONAL
ARTS FESTIVAL
Audiences
Unlimited Ally
Disability Associate
IMAGINE 2020
Summer Lab
For European artists
Environmental sustainability
Imagine 2020 Summer Lab, 2014.
Photo by Sam Trotman.
DATA AS AN ORGANISATIONAL ASSET
Identifiable, separable, something of independent value
Capable of generating future (economic) benefit
Capable of ‘doing work’
Saving time, increasing efficiency
Increasing knowledge
Creating analytical leverage
Making your work provable and repeatable
Enhancing reputation
Helping to win work or funding
DATA AS A PERSONAL ASSET
PROJECT KIWI BEGINS
Hierarchy of value in ‘knowledge assets’
(with apologies to Nathan Shedroff)
THE THREE DATA Cs
DATA CONFIDENCE
DATA COMPETENCE
DATA COHERENCE
PROJECT KIWI JOURNEY
PROJECT KIWI
LESSONS LEARNT: 1
DATA MODELING TO MAKE SENSE OF WHAT WE DO
CONCEPTUAL SCHEMA & VERBAL CONCEPTUAL MODEL
TAKING OUR REQUIREMENTS AND MATCHING THEM TO
EXISTING SOLUTIONS
WHICH SOLUTION?
WHICH SOLUTION? WHY OPEN SOURCE
•
•
•
•
•
•
•
•
PROJECT KIWI
LESSONS LEARNT: 2
Person
Product/
service
Is interested in...
Touchpoint
(channel)
AA Conceptual Schema (B2C) v002
Project/
Opportunity
AA Performance
/Event in TS
Event/meeting in TS
space organised by
3rd party
AA Non-public
event (b2b)
Marketing
communication
Donation
Merchandise
Food/drink orderOpts into...
Opts out of...
Content/
experience
Produced by
Mailing
list
Other??
Wifi
portalWebsite
Digital distribution
channel
Social media
platform
TS
Artform Theme
OrganisationPerson
Interest
EmailText
Is about...
Is about...
Is about...
Audience
Visitor
Eater/
drinker
Participant
Volunteer
Emerging
artist
Customer
Donor
Information service
Need to associate with the verbs other things usually
at least time - in this way the ‘verb’ becomes a ‘noun’
and event
Phone
Other
location
Advisory service
Print
Venue
AA Performance
/Event Touring
Interaction
Via...
Follows
Posts
Engages with an element of
Visits
Signs into
Pays for ticket
Claims…
Registers for ticket.
Spektrix?
PROJECT KIWI
LESSONS LEARNT: 3
DEVELOPING A PROJECT MODULE
DEVELOPING A PROJECT MODULE
DEVELOPING A PROJECT MODULE
DEVELOPING A PROJECT MODULE
PROJECT KIWI
LESSONS LEARNT: 4
CREATING REPORTS AND DASHBOARDS TO ENHANCE REPORTING
NEEDS
CREATING REPORTS AND DASHBOARDS TO ENHANCE REPORTING
NEEDS
CREATING REPORTS AND DASHBOARDS TO ENHANCE REPORTING
NEEDS
CREATING REPORTS AND DASHBOARDS TO ENHANCE REPORTING
NEEDS
PROJECT KIWI
LESSONS LEARNT: 5
KEEPING IT ACHIEVABLE
KEEPING IT ACHIEVABLE
KEEPING IT ACHIEVABLE
KEEPING IT ACHIEVABLE
PROJECT KIWI
LESSONS LEARNT: 6
PROJECT KIWI
LESSONS LEARNT: 7
Involvement of many people and stakeholders
Numerous moving parts
The timeline for the project
Budget constraints
Learning the technologies
Working in new ways
… and doing the day job!
We used Confluence & Jira throughout the project to
collaborate and track issues
MANAGING COMPLEX PROJECTS
PROJECT KIWI
Next Steps…
WHAT NEXT?
PHASE 2: New Development
Proposing a 12-month programme of work, which will see new digital
applications and the integration of:
• Advanced SuiteCRM development
• Booking system (managing Toynbee Studios’ spaces)
• Wi-Fi captive portal (capturing basic information about Toynbee Studios’
customers and visitors)
• Visitor Book - digital sign-in for visitors to Toynbee Studios
Actively seeking funding to support Phase 2
PHASE 1: Implementation
• Training and extending its use across Artsadmin teams
• Support agreement in place which allows for further enhancements and
SuiteCRM configurations
• Capture feedback from users for suggested improvements
AN INTEGRATED SOLUTION
http://golantmediaventures.com/artsadmin-kiwi
WHAT NEXT?
Extending this solution to the wider Arts sector
• Golant Media Ventures & Artsadmin have signed a collaboration agreement
to enable them to offer the solution to other interested parties
• GMV to partner with organisations that want to create their own custom CRM
based on this open source out-of-the-box solution
• GMV aims to coordinate a group of organisations to work together to create
the next iteration to help spread costs and build a sector-specific product
• Artsadmin providing selected support to both organisational transformation
as well as implementation of solutions (including training)
• GMV can use the conceptual and data models as a basis for other
organisations to set this up in their own CRM solution
http://golantmediaventures.com/artsadmin-kiwi
QUESTIONS, THOUGHTS, IDEAS…
STAY IN TOUCH
@artsadm
/artsadmin
artsadmin.co.uk
@artsadm
@golantmedia
golantmediaventures.com/services/
getting-value-from-data

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Join up your data to make it valuable

  • 1. JOIN UP YOUR DATA TO MAKE IT VALUABLE: THE RESULTS OF PROJECT KIWI ARTSADMIN & GOLANT MEDIA VENTURES 1 June 2017 #KIWIDATA
  • 2. COMING UP… INTRODUCTION TO PROJECT KIWI SETTING THE SCENE AT ARTSADMIN PROJECT KIWI JOURNEY PROJECT KIWI LESSONS LEARNT (OR, HOW TO DEAL WITH A NEWBORN KIWI!) NEXT STEPS QUESTIONS, THOUGHTS, IDEAS…
  • 3. THE PROJECT KIWI JOURNEY Create an interconnected way of gathering and understanding the many types of data that Artsadmin collects More effectively connect the people Artsadmin reaches to the activity it delivers locally, nationally and internationally Build better connections between Artsadmin’s networks and facilitate data sharing
  • 4. APRIL 2016 APRIL 2017 Discovery Modelling Implementation FundingConcept Proto- typing Requirements Development & Design In Use Technology selection Technology set up Giving up cakes... Hackney Half Marathon Communications and keeping everyone briefed
  • 5. 1. Broadening and deepening relationships with audiences 2. Creating and measuring value 3. Developing new business models 4. Encouraging creative experimentation The art of analytics: using big data to create value in the arts and cultural sector NESTA, 2014 The last few years has seen a focus on BIG DATA and how this impacts organisations http://www.golantmediaventures.com/interesting/how-can-arts-or ganisations-adopt-digital-technology CONTEXT http://www.golantmediaventures.com/interesting/our-report-on-how-to-make-intellect ual-property-more-easily-traded-and-financed-published-by-government
  • 6. Out of Water, CAROLINE WRIGHT & HELEN PARIS, 2014. Photo by Tony Millings.
  • 7. ABOUT Artsadmin enables artists to create without boundaries, connecting bold interdisciplinary work with local, national and international audiences. PRODUCING ARTIST DEVELOPMENT TOYNBEE STUDIOS
  • 8. SUSTAINABLE Raising awareness of environmental issues through the arts and seeking greener ways of working. Plunge,MICHAELPINSKY,2014. PhotobyKristianBuus.
  • 9. COLLABORATIVE Developing long-term relationships with diverse audiences, artists and partners. AssistedSuicideTheMusican,LIZCARR,2016. PhotobyManuelVason.
  • 10. BOLD Encouraging artists to take risks, supporting radical approaches and promoting experimentation. TheAssemblyofAnimals,TIMSPOONER. PhotobyPaulBlackemore.
  • 11. "To turn our data – and the relationships and knowledge that it represents – into a strategic and organisational asset. This will help us achieve our creative and charitable ambitions, as well as be more economically sustainable."
  • 12.
  • 13.
  • 14. A MODEL OF DATA IN ARTS ORGANISATIONS
  • 15. Calling Tree, ROSEMARY LEE, 2016. Photo by Oliver Rudkin.
  • 16.
  • 17. Arts Bar & Cafe. LISA UK venue programmer Lunch meeting Green
  • 18. Cock and Bull, NIC GREEN, 2016. Photo by Julia Bauer. NIC GREEN Cock and Bull 2013 Bursary Make Space
  • 19. Antarctica, CHRIS DOBROWOLSKI, 2016. Photo by Helen Murray. CHRIS DOBROWOLSKI The Spring, Havant Salisbury International Arts Festival Theatre Delicatessen, Sheffield Shoreditch Town Hall, London The Old Fire Station, Oxford The ShowRoom, Chichester Wimbledon College of Arts New Wolsey Theatre, Ipswich Seen by 718 people so far...
  • 21. IMAGINE 2020 Summer Lab For European artists Environmental sustainability Imagine 2020 Summer Lab, 2014. Photo by Sam Trotman.
  • 22.
  • 23. DATA AS AN ORGANISATIONAL ASSET Identifiable, separable, something of independent value Capable of generating future (economic) benefit Capable of ‘doing work’ Saving time, increasing efficiency Increasing knowledge Creating analytical leverage Making your work provable and repeatable Enhancing reputation Helping to win work or funding
  • 24. DATA AS A PERSONAL ASSET
  • 25.
  • 27. Hierarchy of value in ‘knowledge assets’ (with apologies to Nathan Shedroff)
  • 28. THE THREE DATA Cs DATA CONFIDENCE DATA COMPETENCE DATA COHERENCE
  • 31. DATA MODELING TO MAKE SENSE OF WHAT WE DO
  • 32. CONCEPTUAL SCHEMA & VERBAL CONCEPTUAL MODEL
  • 33. TAKING OUR REQUIREMENTS AND MATCHING THEM TO EXISTING SOLUTIONS
  • 35. WHICH SOLUTION? WHY OPEN SOURCE • • • • • • • •
  • 37.
  • 38.
  • 39. Person Product/ service Is interested in... Touchpoint (channel) AA Conceptual Schema (B2C) v002 Project/ Opportunity AA Performance /Event in TS Event/meeting in TS space organised by 3rd party AA Non-public event (b2b) Marketing communication Donation Merchandise Food/drink orderOpts into... Opts out of... Content/ experience Produced by Mailing list Other?? Wifi portalWebsite Digital distribution channel Social media platform TS Artform Theme OrganisationPerson Interest EmailText Is about... Is about... Is about... Audience Visitor Eater/ drinker Participant Volunteer Emerging artist Customer Donor Information service Need to associate with the verbs other things usually at least time - in this way the ‘verb’ becomes a ‘noun’ and event Phone Other location Advisory service Print Venue AA Performance /Event Touring Interaction Via... Follows Posts Engages with an element of Visits Signs into Pays for ticket Claims… Registers for ticket. Spektrix?
  • 40.
  • 47. CREATING REPORTS AND DASHBOARDS TO ENHANCE REPORTING NEEDS
  • 48. CREATING REPORTS AND DASHBOARDS TO ENHANCE REPORTING NEEDS
  • 49. CREATING REPORTS AND DASHBOARDS TO ENHANCE REPORTING NEEDS
  • 50. CREATING REPORTS AND DASHBOARDS TO ENHANCE REPORTING NEEDS
  • 57.
  • 58.
  • 60. Involvement of many people and stakeholders Numerous moving parts The timeline for the project Budget constraints Learning the technologies Working in new ways … and doing the day job! We used Confluence & Jira throughout the project to collaborate and track issues MANAGING COMPLEX PROJECTS
  • 62. WHAT NEXT? PHASE 2: New Development Proposing a 12-month programme of work, which will see new digital applications and the integration of: • Advanced SuiteCRM development • Booking system (managing Toynbee Studios’ spaces) • Wi-Fi captive portal (capturing basic information about Toynbee Studios’ customers and visitors) • Visitor Book - digital sign-in for visitors to Toynbee Studios Actively seeking funding to support Phase 2 PHASE 1: Implementation • Training and extending its use across Artsadmin teams • Support agreement in place which allows for further enhancements and SuiteCRM configurations • Capture feedback from users for suggested improvements
  • 64. WHAT NEXT? Extending this solution to the wider Arts sector • Golant Media Ventures & Artsadmin have signed a collaboration agreement to enable them to offer the solution to other interested parties • GMV to partner with organisations that want to create their own custom CRM based on this open source out-of-the-box solution • GMV aims to coordinate a group of organisations to work together to create the next iteration to help spread costs and build a sector-specific product • Artsadmin providing selected support to both organisational transformation as well as implementation of solutions (including training) • GMV can use the conceptual and data models as a basis for other organisations to set this up in their own CRM solution http://golantmediaventures.com/artsadmin-kiwi