Bp Social Media Buzz Report Aug/2010

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Goldbach Group AG

BP Social Buzz Report
18.08.2010 / Mike Schwede / Source: Sysomos MAP

Foto John E. Lester

Overview (17 Feb 2010 to 18 Aug 2010)

© orange8 interactive ag, 2010 2

Twitter dominates, Buzz decreases dramatically

© orange8 interactive ag, 2010 3

Boycott BP: Decreasing and a small share of voice

© orange8 interactive ag, 2010 5

Boykott BP: But much more likers

© orange8 interactive ag, 2010 6

Buzz in the timeline

© orange8 interactive ag, 2010 7

Buzz in the timeline

© orange8 interactive ag, 2010 8

Buzz in the timeline

© orange8 interactive ag, 2010 9

Buzz in the timeline

© orange8 interactive ag, 2010 10

Buzz in the timeline

© orange8 interactive ag, 2010 11

Buzz in the timeline

© orange8 interactive ag, 2010 12

Buzz in the timeline

© orange8 interactive ag, 2010 13

Mike Schwede, Strategic Consulting & Social Media, Board
Direct +41 32 366 00 82
Mobile +41 78 600 88 82
mike.schwede@orange8.com Visit our Blog!
twitter.com/mikeschwede
http://news.orange8.com
orange8 interactive ag
Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland
www.orange8.com

Questions? We are here for you.

© orange8 interactive ag, 2009 14

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1. BP Social Buzz Report 18.08.2010 / Mike Schwede / Source: Sysomos MAP Foto John E. Lester

2. Overview (17 Feb 2010 to 18 Aug 2010) © orange8 interactive ag, 2010 2

3. Twitter dominates, Buzz decreases dramatically © orange8 interactive ag, 2010 3

4. Sentiment Trend Sentiment Brand Comparison 17 Feb 2010 to 18 Aug 2010 © orange8 interactive ag, 2010 4

5. Boycott BP: Decreasing and a small share of voice © orange8 interactive ag, 2010 5

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7. Buzz in the timeline © orange8 interactive ag, 2010 7

8. Buzz in the timeline © orange8 interactive ag, 2010 8

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10. Buzz in the timeline © orange8 interactive ag, 2010 10

11. Buzz in the timeline © orange8 interactive ag, 2010 11

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13. Buzz in the timeline © orange8 interactive ag, 2010 13

14. Mike Schwede, Strategic Consulting & Social Media, Board Direct +41 32 366 00 82 Mobile +41 78 600 88 82 mike.schwede@orange8.com Visit our Blog! twitter.com/mikeschwede http://news.orange8.com orange8 interactive ag Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com Questions? We are here for you. © orange8 interactive ag, 2009 14