1. Australian Open 2012
Social Media Buzz Report
January 2012 / Dominic Stöcklin, Jan Sedlacek
Picture: http://www.australianopen.com/en_AU/news/photos/popular, © Tennis Australia

2. Australian Open 2012: Overall buzz 1st week
35000
30000
25000
20000
Forums
15000
Twitter
10000 News
5000 Blogs
0
© 2012 Goldbach Interactive 2

3. Australian Open 2012: Overall keywords
© 2012 Goldbach Interactive 3

4. Australian Open 2012: Keywords on Twitter
© 2012 Goldbach Interactive 4

5. Australian Open 2012: Overall geography
26.80%
28.90%
USA
Australia
Canada
UK
Germany
Netherland
Italy
India 2.50%
Other 2.60%
13.50%
3.80%
4.20%
8.20% 9.50%
© 2012 Goldbach Interactive 5

6. Australian Open 2012: Buzz around selected male players
30000
25000
20000
15000
10000
5000
0
N. Djokovic R. Nadal R. Federer A. Murray B. Tomic L. Hewitt
Blogs News Twitter Forums
© 2012 Goldbach Interactive 6

7. Australian Open 2012: Buzz around selected female players
16000
14000
12000
10000
8000
6000
4000
2000
0
C. Wozniacki K. Clijsters V. Azarenka M. Sharapova P. Kvitova S. Williams
Blogs News Twitter Forums
© 2012 Goldbach Interactive 7

8. Setting of the analysis
Automated analysis based on several queries / keywords
/ Tool: Sysomos MAP (map.sysomos.com)
/ Timeline: 15.01.2012 – 22.01.2012
/ Demographics: worldwide
/ Language constrictions: none
/ Sources: News, Blogs, Twitter, Forums
Queries:
/ „australian open“ OR „australianopen“
- AND (djokovic OR djokernole)
- AND (nadal OR rafanadal)
- AND federer
- AND murray
- AND tomic
- AND hewitt
- AND wozniacki
- AND clijsters
- AND azarenka
- AND sharaopva
- AND kvitova
- AND williams
© 2012 Goldbach Interactive 8

9. GOLDBACH INTERACTIVE (SWITZERLAND) AG Dominic Stöcklin
Mattenstrasse 90 Senior Berater Social Media
2503 Biel/Bienne dominic.stoecklin@goldbach.com
@dstoecklin
www.goldbachinteractive.ch
Jan Sedlacek
Trainee Social Media
jan.sedlacek@goldbach.com
@jansedlacek1