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E-COMMERCE
STRATEGY
PARFOIS.com The online store
is ONE MORE
Parfois sales channel
This channel is a
natural and
necessary
extension of the
physical stores.
PARFOIS.com
With the Online Store
Parfois can reach a new
and younger audience,
more modern and meet
the needs of a new online
clients...
This channel allows
us to reach a very
specific audience
directly and
safely without
waste and
inherent costs in
other abov...
ONLINE
PRODUCT
AND PRICES
Parfois Online
prices online are
adjusted to
different markets
and are the same
as Parfois physical
stores
PARFOIS.com
E-Commerce StudioPARFOIS.com
Our e-commerce
studio produces
high quality
product shots.
Ready for our
online store,
lookbo...
E-Commerce StudioPARFOIS.com
CUSTOMER
SERVICE
Exceptional
Customer Service
is essential for
customer
satisfaction and
retention, as well
as profitability.
EFFICIENCY
PAR...
Exceptional
Customer Service
is essential for
customer
satisfaction and
retention, as well
as profitability.
RETENTION
PARF...
Exceptional
Customer Service
is essential for
customer
satisfaction and
retention, as well
as profitability.
ACQUISITION
PA...
I. Offer Multichannel and Multi-language Support
II. Listen on Social Media
III.Track All Customer Interactions
IV. Provid...
LOGISTICS
PARFOIS.com
Spain
Portugal
Poland
France
Ireland
Germany
Italy
Click & Collect Stores
PARFOIS.com
122 Stores
121 Stores
29 Stores
17 S...
SHIPPING'
Parfois Online Packaging
Order preparation Order ready for expedition
PARFOIS.com
MARKETPLACES
Marketplaces Strategy
I. Global Ecommerce
II. Merchant Services
III. Customer Services
IV. Cross Border delivery
V. Click ...
MARKETING
PHYGITAL
SEO
CPC Campaigns
Social Media ads
Affiliates CPA
Leads Generation
Email Marketing
Media Buying
eCRM
ATL/BTL
Design a
Digit...
Design experience path enable by a mix of functionalities…
Display
App
Social
Print
Events
VIP
Events
Email
Content
E-Com ...
Display
App
Social
Print
Events
VIP
Events
Email
Content
E-Com
CRM
Store
COMMUNICATE
SALE
ON-LINE
PHYSICAL
Map the relevan...
Display
App
Social
Print
Events
VIP
Events
Email
Content
E-Com
CRM
Store
COMMUNICATE
SALE
ON-LINE
PHYSICAL
Map the relevan...
NEWSLETTER
OPENING CROATIA!
SOCIAL MEDIA ADS
FREE SHIPPING NEWS!
OUR
NUMBERS
E-COMMERCE
ANNUAL GROWTH
L4L
Parfois
MarketPlaces
E-COMMERCE
DISTRIBUTION SALES
Hand Bag
Jewellry
Footware
Scarves
Watches
Travel
Sunglasses
Apparel
E-COMMERCE
GOODS DISTRIBUTION
SALES
E-COMMERCE
TOP COUNTRIES
NUMBER OF ORDERS
DISPATCHED
NUMBER OF ITEMS
DISPATCHED
15 MVisits
9 M UniqueVisitors
225M PageViews
08:00 Avg.Time on site
17,92 Pages / Session
PARFOIS.COM ANALYTICS OVERVIEW
Desktop
Mobile
Tablet
PARFOIS.COM TRAFFIC ORIGIN
NEWVISITOR
RETURNINGVISITOR
PARFOIS.COM TRAFFIC VISITS
GENDER
PARFOIS.COM TRAFFIC VISITS
AGE
MALE FEMALE
Organic Search
Direct
Email
Social
Referral
PARFOIS.COM TRAFFIC SOURCES
iOS PARFOIS App’s DOWNLOADS
Android PARFOIS App DOWNLOADS
CONCLUSION
Global
E-Commerce
is in its infancy
there are plenty of
opportunities.
Parfois is exploring
tactics - some
deeper than oth...
THANK YOU!
Gonçalo Ramos
email: goncalo.ramos@parfois.com
LinkedIn: pt.linkedin.com/in/goncaloramoz
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
Católica Business School -  Parfois International E-commerce Strategy
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Católica Business School - Parfois International E-commerce Strategy

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Católica Business School International E-commerce Presentation - Parfois Case Study

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Católica Business School - Parfois International E-commerce Strategy

  1. 1. E-COMMERCE STRATEGY
  2. 2. PARFOIS.com The online store is ONE MORE Parfois sales channel
  3. 3. This channel is a natural and necessary extension of the physical stores. PARFOIS.com
  4. 4. With the Online Store Parfois can reach a new and younger audience, more modern and meet the needs of a new online clients, more informed and more demanding. PARFOIS.com
  5. 5. This channel allows us to reach a very specific audience directly and safely without waste and inherent costs in other above the line media. PARFOIS.com
  6. 6. ONLINE PRODUCT AND PRICES
  7. 7. Parfois Online prices online are adjusted to different markets and are the same as Parfois physical stores PARFOIS.com
  8. 8. E-Commerce StudioPARFOIS.com Our e-commerce studio produces high quality product shots. Ready for our online store, lookbooks and catalogues.
  9. 9. E-Commerce StudioPARFOIS.com
  10. 10. CUSTOMER SERVICE
  11. 11. Exceptional Customer Service is essential for customer satisfaction and retention, as well as profitability. EFFICIENCY PARFOIS.com
  12. 12. Exceptional Customer Service is essential for customer satisfaction and retention, as well as profitability. RETENTION PARFOIS.com
  13. 13. Exceptional Customer Service is essential for customer satisfaction and retention, as well as profitability. ACQUISITION PARFOIS.com
  14. 14. I. Offer Multichannel and Multi-language Support II. Listen on Social Media III.Track All Customer Interactions IV. Provide Online Chat VI. Focus onTimelly Responses VII. Deliver a WOW Experience Customer Service PARFOIS.com
  15. 15. LOGISTICS
  16. 16. PARFOIS.com
  17. 17. Spain Portugal Poland France Ireland Germany Italy Click & Collect Stores PARFOIS.com 122 Stores 121 Stores 29 Stores 17 Stores 5 Stores 2 Stores 2 Stores
  18. 18. SHIPPING' Parfois Online Packaging Order preparation Order ready for expedition PARFOIS.com
  19. 19. MARKETPLACES
  20. 20. Marketplaces Strategy I. Global Ecommerce II. Merchant Services III. Customer Services IV. Cross Border delivery V. Click & Collect Stores VI. Largest Online Shops VII. International Payments VIII. Cloud Services IX. Seller Language translation X. Investments in online media XI.Transforming Customers
  21. 21. MARKETING PHYGITAL
  22. 22. SEO CPC Campaigns Social Media ads Affiliates CPA Leads Generation Email Marketing Media Buying eCRM ATL/BTL Design a Digital System managing Customer Expectations through: journeys, devices, content, product, services …
  23. 23. Design experience path enable by a mix of functionalities… Display App Social Print Events VIP Events Email Content E-Com Store COMMUNICATE SALE ON-LINE PHYSICAL CRM MOBILE ENGAGE
  24. 24. Display App Social Print Events VIP Events Email Content E-Com CRM Store COMMUNICATE SALE ON-LINE PHYSICAL Map the relevant elements of the experiential system… MOBILE ENGAGE
  25. 25. Display App Social Print Events VIP Events Email Content E-Com CRM Store COMMUNICATE SALE ON-LINE PHYSICAL Map the relevant elements of the experiential system… MOBILE ENGAGE
  26. 26. NEWSLETTER OPENING CROATIA!
  27. 27. SOCIAL MEDIA ADS FREE SHIPPING NEWS!
  28. 28. OUR NUMBERS
  29. 29. E-COMMERCE ANNUAL GROWTH L4L
  30. 30. Parfois MarketPlaces E-COMMERCE DISTRIBUTION SALES
  31. 31. Hand Bag Jewellry Footware Scarves Watches Travel Sunglasses Apparel E-COMMERCE GOODS DISTRIBUTION SALES
  32. 32. E-COMMERCE TOP COUNTRIES
  33. 33. NUMBER OF ORDERS DISPATCHED
  34. 34. NUMBER OF ITEMS DISPATCHED
  35. 35. 15 MVisits 9 M UniqueVisitors 225M PageViews 08:00 Avg.Time on site 17,92 Pages / Session PARFOIS.COM ANALYTICS OVERVIEW
  36. 36. Desktop Mobile Tablet PARFOIS.COM TRAFFIC ORIGIN
  37. 37. NEWVISITOR RETURNINGVISITOR PARFOIS.COM TRAFFIC VISITS
  38. 38. GENDER PARFOIS.COM TRAFFIC VISITS AGE MALE FEMALE
  39. 39. Organic Search Direct Email Social Referral PARFOIS.COM TRAFFIC SOURCES
  40. 40. iOS PARFOIS App’s DOWNLOADS
  41. 41. Android PARFOIS App DOWNLOADS
  42. 42. CONCLUSION
  43. 43. Global E-Commerce is in its infancy there are plenty of opportunities. Parfois is exploring tactics - some deeper than others. Welcome Bonjour Bienvenido Bem vindo Добро пожаловать willkommen ‫ترحيب‬ 欢迎 歓迎 gəlmisiniz Καλώς ήρθατε
  44. 44. THANK YOU!
  45. 45. Gonçalo Ramos email: goncalo.ramos@parfois.com LinkedIn: pt.linkedin.com/in/goncaloramoz

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