The survey of Lift 2010 conference participants found that: 1) Overall satisfaction was high, with 54% rating it as "good" and 19% as "excellent". 2) The greatest benefits for attendees were networking and inspiration from presentations on new technologies. 3) Attendees would like more inspiring presentations, interactive workshops, and participant discussion at future conferences. 4) Most attendees said they would attend and recommend Lift 2011, though fewer said the conference was worth what they paid compared to previous years.

1. Results of feedback survey of
Lift 10 Geneva
June 2010
Glenn O’Neil – oneil@owlre.com
Owl RE

2. Introduction
– Following the Lift 2010 conference (Geneva)
of May 2010 an email invitation was sent to all
participants (some 1000 persons)
– 242 participants responded to the survey
which is a response rate of 24%
2

3. Overall rating
Comparison between previous Lift conferences:
Lift 10 Lift 09 Lift 08
Very poor 1% (2) 1% (2) --
Poor 7% (16) 1% (2) 3% (9)
Satisfactory 20% (48) 8%(19) 7% (20)
Good 54% (130) 48%(111) 52% (139)
Excellent 19% (45) 42%(98) 37% (100)
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4. Influence
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5. Greatest benefit
Tag cloud of responses to question:
“What was the greatest benefit for you in attending
Lift10?”
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6. Key factors
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7. More of..
When asked what attendees would like
more of, major trends were:
Themes: more on new technology and its
application, unusual and inspiring ideas
Presentations: more inspiring, exciting and
better prepared
Workshops: more interactive and better
prepared
Interaction: more involvement and
discussions with participants
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8. Less of..
When asked what attendees would like
less of, major trends were:
Presentations: speakers reading their
notes, no corporate presentations, poor
preparation
Participants: passive participants not
interacting
Themes: less predictable, outdated and
those too far away from central Lift theme
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9. Best experience
Tag cloud of responses to question:
“What was you best experience at Lift 10?”
*”Davies” refers to presentation by Russell Davies on printing
the internet
*Google refers to workshop conducted by Google
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10. Key formats
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11. Attend / recommend Lift 11
Lift 10 Lift 09 Lift 08
Attend next LIFT?
Yes 76% 86% 87%
No 24% 14% 13%
Recommend to a friend?
Yes 86% 97% 92%
No 14% 13% 18%
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12. New business at Lift 10
– 91 attendees responded to the question “Did
you get any new business at the Lift
conference?”
– 14 attendees (15%) said “Yes”
– 50 attendees (55%) said “No”
– The remaining 30% of attendees said
“maybe” with many commenting that
interesting contacts were made that could
eventually turn into partnerships or new
business
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13. Input & influence over LIFT
From 09, increase of 20% for Workshops and decreases of 15%
for Open Stage and 3% for Lift Experience
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14. Value for money
Comparison between previous Lift conferences:
Lift 10 Lift 09 Lift 08
Don’t know 26% 22% 15%
Worth more 18% 23% 24%
Worth what I paid 41% 46% 51%
Worth less 16% 9% 9%
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15. Payment of entry fee
Comparison between previous Lift conferences:
Lift 10 Lift 09 Lift 08
Paid myself 20% 20% 27%
Organisation paid 40% 30% 38%
Partner / media 24% 30% 23%
Other 16% 19% 11%
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16. Transport to Lift10
Similar
results as in
past years
8% - did do something to offset carbon emissions of transport
64% - did not do anything
27% - not applicable to their situation
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17. Willingness to travel
Not measured in previous conferences
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18. Attend other Lift conference?
Not measured in previous conferences
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19. Ideal duration of Lift
Not measured in previous conferences
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20. Lift package
Not measured in previous conferences
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21. Attendance at Lift10
Not measured in previous conferences
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22. Attendance – previous Lift
More “first
timers” – up
to 50% from
39% in 2009
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23. Attendees – type of work
Similar
results as
previous
years
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24. Attendees – type of org.
Similar
results as
previous
years
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