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Social Media Presentation at Ashland University
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Amanda L. Sage
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Social Media Presentation at Ashland University
1.
Social Media 2010
Ashland University September 20, 2010
2.
Interruption vs. Engagement
Outbound Inbound • Telemarketers • Social media (Twitter, • Television commercials Facebook, You ube, T • Radio commercials Yelp, Google, etc.) • Direct mail • Blogs • Billboards • Podcasts • Pop-up ads • Search engine optimization and pay- per-click ads Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
3.
Talking to, not
Talking at Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
4.
Consider Customer Service
•25% of search results for the world's top 20 largest brands are links to user-generated content •34% of bloggers post opinions about products and brands •78% of consumers trust peer recommendations Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
5.
Why Use Social
Media? • Meet new people, build relationships • Communicate and engage with people • Network and make connections • Discuss your passions, hobbies, etc. • Learn, research, and teach • Share and discover • Keep up with friends and family Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
6.
Social Media Pit
Falls • Time consumption • Can be difficult to calculate ROI • Giving employees social media access during working hours • Using social media responsibly • Liability • Compliance • It’s all public Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
7.
Social Media Numbers
• Active User Accounts: – Facebook: 500 million – LinkedIn: 75 million – Twitter: 100 million • More than 700,000 Fan Pages on Facebook • Y T ou ube hosts more than 75 billion video streams • Blog count is over 133 million Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
8.
So what social
media networks should you be on? Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
9.
It all depends…
Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
10.
Real-Life Examples
Where the Hell is Matt? http://www.youtube.com/watch?v=zlfKdbWwruY U Vic http://www.youtube.com/watch?v=EeGDRSWB46w Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 Will it Blend http://www.youtube.com/watch?v=qg1ckCkm8YI Oreo http://www.facebook.com/oreo Red http://www.facebook.com/joinred Cleveland Clinic http://www.facebook.com/ClevelandClinic Amanda Sage http://www.linkedin.com/in/amandalsage Dell Outlet http://twitter.com/delloutlet Betty's http://twitter.com/bettyscolumbus HARO http://twitter.com/helpareporter DM Scott http://twitter.com/dmscott WBNS http://twitter.com/10tv Mashable http://mashable.com/ HubSpot http://www.hubspot.com/blog/ Campaign Monitor http://www.campaignmonitor.com/blog/ Duct Tape http://www.ducttapemarketing.com/blog/ HARO http://helpareporter.com/ Crimson Cup http://foursquare.com/venue/305021 Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
11.
Social Media Myths
& Excuses • It’s too complicated. • It takes too long to learn. • I don’t have time. • I’m too old. • No one I know is online. • It won’t help my business. • But it’s social media. Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
12.
It’s here to
stay… Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
13.
Follow Up
View these slides: Internships: www.gonggongcommunications.com/jobs Amanda’s contact info: amanda@gonggongcommunications.com Twitter.com/gonggongcomm Facebook.com/gonggongcomm Youtube.com/gonggongcomm Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
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