1. A Brief Glimpse into…
Social Media
Worthington A.M. Rotary Club
December 3, 2010

2. Interruption vs. Engagement
Outbound Inbound
• Telemarketers • Social media (Twitter,
• Television commercials Facebook, Y T
ou ube,
• Radio commercials Y Google, etc.)
elp,
• Direct mail • Blogs
• Billboards • Podcasts
• Pop-up ads • Search engine
optimization and pay-
per-click ads
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

3. Talking to, not Talking at
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

4. Consider Customer Service
•25% of search results for the world's top 20
largest brands are links to user-generated
content
•34% of bloggers post opinions about products
and brands
•78% of consumers trust peer
recommendations
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

5. Social Media Numbers
• Active User Accounts:
– Facebook: 500 million
– LinkedIn: 75 million
– Twitter: 110 million
• More than 700,000 Fan Pages on Facebook
• Y T
ou ube hosts more than 75 billion video
streams
• Blog count is over 133 million
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

6. Why Use Social Media?
• Meet new people, build relationships
• Communicate and engage with people
• Network and make connections
• Discuss your passions, hobbies, etc.
• Learn, research, and teach
• Share and discover
• Keep up with friends and family
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

7. Why Should My Business Use
Social Media?
Share useful information (value-added service)
Market your brand, products, and services
Connect with existing clients and network to
meet new clients, partners, service providers, etc.
Monitor your reputation
Make your business more accessible (and human)
Provide customer service or tech support
Improve customer loyalty by encouraging them to
share their experiences
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

8. What Should We Share?
• Useful articles and blog posts
• Videos and slide decks
• Tips, advice, and how-to's
• Event information
• Promotions and sales
• Company news and product information
• Occasionally, more casual information
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

9. So what social media
networks should you be on?
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

10. It all depends…
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

11. Real-Life Examples
YouTube Campaign Monitor http://www.campaignmonitor.com/blog/
Where the Hell is Matt? Duct Tape http://www.ducttapemarketing.com/blog/
http://www.youtube.com/watch?v=zlfKdbWwruY HARO http://helpareporter.com/
U Vic http://www.youtube.com/watch?v=EeGDRSWB46w
Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 FourSquare
Will it Blend http://www.youtube.com/watch?v=qg1ckCkm8YI Crimson Cup http://foursquare.com/venue/305021
Facebook Rotary Examples:
Oreo http://www.facebook.com/oreo http://www.facebook.com/pages/Rotary-International/7268844551
Red http://www.facebook.com/joinred http://twitter.com/rotary
Cleveland Clinic http://www.facebook.com/ClevelandClinic http://www.youtube.com/user/RotaryInternational
http://www.linkedin.com/groupsDirectory?itemaction=mclk&anetid=
LinkedIn: 858557&impid=&pgkey=anet_search_results&actpref=anetsrch_na
Amanda Sage http://www.linkedin.com/in/amandalsage me&trk=anetsrch_name&goback=.gdr_1291348270543_1
Twitter
Dell Outlet http://twitter.com/delloutlet
Betty's http://twitter.com/bettyscolumbus
DM Scott http://twitter.com/dmscott
WBNS http://twitter.com/10tv
Blogs
Mashable http://mashable.com/
HubSpot http://www.hubspot.com/blog/
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

12. Social Media Myths & Excuses
• It’s too complicated.
• It takes too long to learn.
• I don’t have time.
• I’m too old.
• No one I know is online.
• It won’t help my business.
• But it’s social media.
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

13. Social Media Do’s & Don’ts
• Engage • Talk about yourself (or
• Communicate your brand) too much
• Listen • Only advertise
• Be consistent • Provide no content
• Monitor yourself and • Be on again, off again
your company • Be annoying
• Provide valuable
content
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

14. Social Media Pit Falls
• Time consumption
• Can be difficult to calculate ROI
• Giving employees social media access during
working hours
• Using social media responsibly
• Liability
• Compliance
• It’s all public
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

15. Before Y Start…
ou
1. Relax
2. Develop social media policy
3. Define goals
4. Integrate
5. Complete, committed effort
6. Personalize your social media brand
7. Listen, think, and then respond to
conversations
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

16. It’s here to stay…
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

17. What’s Up for 2011?
• Major shift to mobile and tablets
• Location-based social media (FourSquare,
Facebook Places)
• QR codes
• Group buying (Groupon, Live Social)
• Monetization of social networks
• Social media influenced search
Social Media for Business - Worthington A.M. Rotary Club
December 3, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved