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Social Media Insights for VOD Provider
1. VOD Provider 1: Social Media
January 2013
Insights
Good Experiences. On Brand. On Budget. | 1
2. Index
• Main Issues & Changes
• Top Category Drill-down
• Positive & Negative Sentiment Drivers
• Viewing Platform Analysis
• VOD Provider 2 - Manual Sentiment
Analysis
• Intent to Cancel vs. Cancellations
• Competition Analysis
• Author Ranking and Analysis
• Appendix: False Positive diagnosis (%)
Good Experiences. On Brand. On Budget. | 2
3. Top 5 Issues & Monthly trends
Good Experiences. On Brand. On Budget. | 3
4. Top categories and trends show VOD
Provider 2 as top category thanks to mid-
month volume, and favorite promo re-
tweeted by users
RT @VOD Provider 1: To VOD Provider 2 U.K. Has Far More TV
celebrate the arrival of The Shows & Series Than VOD Provider 1
Dinosaur Project on Instant, we Instant But Amazons On-Demand Service
have 2 signed posters to give Has ~Twice As M
away. Just RT to win!
Good Experiences. On Brand. On Budget. | 4
5. VOD Provider 2 has climbed to #1 in
ranking this month, thanks to mid-month
buzz about comparison that gained re-
tweet traction
December January
Good Experiences. On Brand. On Budget. | 5
7. VOD Provider 2 as % of Channel Volume
shows deal with NBCU and truncated story
about comparison between services
VOD Provider 2 U.K. Has
Amazons European VOD
Far More TV Shows
Provider 2 Competitor, VOD
& Series Than VOD
Provider 1, Signs TV Series
Provider 1 Instant But
Streaming Deal With NBCU:
Amazons On-Demand
Anothe #teamfollowback
Service Has ~Twice As M
Good Experiences. On Brand. On Budget. | 7
8. Retweet as % of Channel Volume shows
promos, NBCU & Disney deals, new shows
RT @TheNextWeb: Amazon's
RT @VOD Provider 1: To VOD Provider 1 inks
celebrate the arrival of The NBCUniversal deal for US TV
Dinosaur Project on Instant, shows, including The Office and
we have 2 signed posters to 30 Rock by @psawers
give away. Just RT to win!
RT @TheNextWeb: Amazon's VOD Provider 1
gets UK Channel 4 shows such as Peep Show,
available in special 4oD-branded section by
@psawers
RT @TheNextWeb: VOD Provider 1 signs deal
with Disney to add Marvel animated TV
shows to its instant streaming catalog by RT @VOD Provider 1: Stop what you're
@m4tt doing for 6 minutes and watch this
beautiful short from Disney, 'Paperman'
Good Experiences. On Brand. On Budget. | 8
9. Retweet sub-category significant spikes
show comments related to VOD Provider 2,
4oD and Voucher Marketing RT @TheNextWeb: Amazon's VOD
RT @bigredsale: WIN
£50 NEXT VOUCHER
Provider 1 gets UK Channel 4 shows - Follow us & RT
such as Peep Show, available in special this to enter to #win.
4oD-branded section by @psawers TIP: Visit to get £20
by taking free trial
RT @TechCrunch: VOD Provider 2 for VOD Provider 1
UK Has Far More TV Shows &
Series Than VOD Provider 1 Instant
But Amazon's On-Demand Service
Ha by @riptari
percentage over RT @LOTSloverCSS: Watch
category volume #CraigHornerBirthday in LEGEND OF
THE SEEKER on @VOD Provider 2
@iTunesTV @AmazonVideo @VOD
Provider 1 @Hulu & DVD for an
overdose of epic.
Good Experiences. On Brand. On Budget. | 9
10. Content Being Watched shows users
reporting their usage of the service less
frequently as the month goes by
Peaks usually occur during the weekends of the month
Good Experiences. On Brand. On Budget. | 10
11. Top Titles discussed shows Grey’s Anatomy
and Heroes tied as #1 in January
Good Experiences. On Brand. On Budget. | 11
12. Blockbuster as % of Channel Volume shows
different kinds of comments talking about
its withdrawal from the market
Now Blockbuster is going in to
RT @RHAAudio: Blockbuster administration? Not TOO much of a
follows Jessops and HMV into surprise tbh, given VOD Provider 2,
administration - has VOD VOD Provider 1 & the rest.
Provider 2/VOD Provider 1
killed off the traditional
DVD/video store?
Good Experiences. On Brand. On Budget. | 12
13. Technology Issues as % of Channel Volume
talks about Wii U app, new competitor in
Germany and problems when streaming
Apple TV snubs Amazon's VOD
Provider 1, adds Watchever in
Germany
VOD Provider 1 @VOD Provider 1 why is
confirmed for the Wii the love film app on x box
U - Play.tm not working at the
moment?
@VOD Provider 1 getting error RT @VOD Provider 1: Morning all, there is
message MP1005 on xbox what do maintenance on the SONY Network until
i do ? 18:30 today & Instant service won't be
available for some PS3 users. Apologies.
Good Experiences. On Brand. On Budget. | 13
15. Sentiment Volume shows no specific trends
in terms of Net Sentiment Index peaks
Good Experiences. On Brand. On Budget. | 15
16. Positive Tone Drivers shows users watching
content, technology solutions (apps) and
availability of episodes of favorite shows
Watching "blow" on #VOD Provider
All three series of downton abbey 1 Johnny Depp is excellent as
on VOD Provider 1? I love my always!
kindle and know what I'm doing New TV was a great buy. Smart tv so
with my day off tomorrow can just watch VOD Provider 1 straight
from it rather than on Xbox #win
#smart #tv
Yay VOD Provider 1 have sent out
Assassin's Creed III. This 2 month @VOD Provider 1 thanks for the reply.
trial just got exciting. Think I sorted it now. I had signed in
with the wrong account. I had used an
inactive one.
Good Experiences. On Brand. On Budget. | 16
17. Negative Tone Drivers talk about users
watching shows as only decent choice, PIN
bug, bad experiences causing to cancel
@AoifeB155 VOD Provider 1 on the
Kindle for me. Flat out watching
Buffy cause the rest of the VOD
Provider 1 stuff is shite!
Is anyone else having issues with
@VOD Provider 1 instant? Can't
Cancelled my @VOD Provider 1 seem to watch anything. It says
nothing but bad service signed up 2 'enter PIN' but I've no parental
weeks ago still never resolve my controls set up.
we0400 error stick with @VOD
Provider 2uk
#VOD Provider 1 streaming is shite
through my ps3
is VOD Provider 2 good? or do they
just have a crap selection like VOD
Provider 1? VOD Provider 2 is
terrible, is VOD
Provider 1 any
better(?)
Users are generally disappointed
from their first VOD experience…
Good Experiences. On Brand. On Budget. | 17
19. Top Streaming platform is Xbox, but some
problems with the app trigger user unease
@VOD Provider 1 error Love having @VOD Provider 1 on
code 1005 on my xbox, the XBox. Settling down to watch
help please!! a thriller. Always takes me ages
to choose! x
@VOD Provider 1 your iPad app plays Hello @VOD Provider 1 is
every movie from the start no matter there a problem with
what i do. is this a known flaw or Instant? PS3 just tells me
to quit and try again.
Saturday night should be
film night!
Good Experiences. On Brand. On Budget. | 19
20. Sentiment Analysis shows users citing
improving (positive) sentiment for iPad as
streaming platform
Good Experiences. On Brand. On Budget. | 20
21. VOD Provider 2 Category:
Manual Analysis
Good Experiences. On Brand. On Budget. | 21
22. VOD Provider 2 manual analysis reveals a
higher amount of positive comments for
VOD Provider 2 than for VOD Provider 1
Good Experiences. On Brand. On Budget. | 22
23. Additionally, more negative tone comments
are addressed at VOD Provider 1 than VOD
Provider 2
Good Experiences. On Brand. On Budget. | 23
24. Other competitors mentioned along with
VOD Provider 2 in verbatim, Blockbuster
takes the lead this month b/c of its market
exit
Good Experiences. On Brand. On Budget. | 24
25. Intent to Cancel
vs. Actual Cancellations
Good Experiences. On Brand. On Budget. | 25
26. Intent to Cancel in January sees a significant increase of
percentage, versus users that already have quit service;
in general more discussion regarding cancellation
occurred in January
December January
N =357 N= 537
Good Experiences. On Brand. On Budget. | 26
28. Competition volume focused on
Blockbuster leaving market, and new 4oD
content
The employee in Blockbusters today
wasn't too happy, it's a sad barren
place, in the shadow of VOD Provider
VOD Provider 1 Instant bags 1 and VOD Provider 2. £6 a rental
Channel 4 4oD content, including #desperate
Peep Show and The Inbetweeners:
VOD Provider 1 Instant's catalo I couldn't tell you the last time I
heard about anyone going to
Blockbuster, its all about VOD
@dresserman @thehoxtonraj It's Provider 2, VOD Provider 1 and Sky
all about VOD Provider 1/Blinkbox on Demand these days
era now!
No surprise that HMV and
Blockbuster have gone - totally
beaten out of the market by
iTunes/Spotify and VOD Provider
2/VOD Provider 1. #shame
Good Experiences. On Brand. On Budget. | 28
30. Author Ranking shows the top 2 in the
same spots as last period
December 2012 January 2013
Good Experiences. On Brand. On Budget. | 30
31. Authors
No. of % of (Sub) % change
Top 10 Authors Comments Total WoW Notes Example verbatims Favorite Retweets Followers
colin_stt 79 0.30% -0.34% User promotes LOVEFiLM gift cards. get your free #lovefilm gift cards here 0 0 8,122
Wanna Go To The Movies Archives? :
LGrima 60 0.23% -0.09% User promotes LOVEFiLM reviews. LOVEFiLM Review: Grown Ups (2010) - 10 0 438
Thirty years after #LOVEFiLM #Reviews
RT @LOVEFiLM: Celebrate the arrival of The
gallyqpr 40 0.15% 0.15% User is major retweeter of poster promo. Dinosaur Project on Instant, we've 2 signed 0 0 1,275
posters to give away. RT to win!
RT @LOVEFiLM: Celebrate the arrival of The
porkpackerpete 24 0.09% 0.09% User is major retweeter of poster promo. Dinosaur Project on Instant, we've 2 signed 0 0 1,230
posters to give away. RT to win!
RT @LOVEFiLM: Celebrate the arrival of The
sidshane 24 0.09% 0.09% User is major retweeter of poster promo. Dinosaur Project on Instant, we've 2 signed 0 0 1185
posters to give away. RT to win!
Looking forward particularly to watching
User is advocate of service and talks about his
JonWReynolds 23 0.09% 0.00% The Truman Show, and 6 Springtime Smurf 9 5 108
experiences with LOVEFiLM.
episodes, my next @LOVEFiLM titles.
New Voucher Code: 30 Days Free Plus £15
newvouchers 21 0.08% 0.00% User is promoter of LOVEFiLM vouchers. 0 0 1665
Debenhams Voucher at LOVEFiLM
Where does @lovefilm get the blurb in the
amigastu 21 0.08% 0.05% User is more of a LOVEFiLM critic. DVD cases from? It doesnt usually bear any 0 0 523
relation to the actual events in the film?
Not impressed with @lovefilm abandoning
User has issues with service, which trigger me in the middle of some technical
AMcdooby 19 0.07% 0.01% 0 0 76
multiple comments. problems, what kinda customer service is
that.
@LoveFilm I have a Groupon voucher that
User has issues with groupon deal, among says in large print it expires 21.01.2013 but
RyMacleod 18 0.07% 0.06% 4 4 2923
others. when I just tried 2 redeem it says the offer
expired?
Good Experiences. On Brand. On Budget. | 31
32. Thank You
Good Experiences. On Brand. On Budget. | 32
33. Appendix:
False Positives in Thematic Categories
• Subscription Issues: 4%
• Website Issues: 10%
• Content Being Watched: 10%
• Technology Issues: 10%
• Positive Tone: 8%
• Negative Tone: 10%
• Finding Titles: 24%
Good Experiences. On Brand. On Budget. | 33
