Come hear how interdisciplinary teams use the "Fuzzy Tail" to mix it up in the conceptual, design, and development process as generalists and specialists search for new ways to work together in order to keep up the pace in a "2.0" world. This presentation discusses a type of mindset and attitude that will be essential in this type of professional ecosystem. We review some case studies and open up a dialogue after the presentation. If the Long Tail is the what-then the Fuzzy Tail may just be the why.

1. David Armano
VP, Creative | Critical Mass
Logic + Emotion | darmano.typepad.com
Twitter: @armano
The Fuzzy Tail
slideshare.net/darmano/the-fuzzy-tail criticalmass.com

2. The
Fuzzy Tail

3. It’s like the
Long Tail…

4. Only
Fuzzy

5. When was the last time you met a blacksmith?

6. = +

7. Or needed one?

9. People who did this:

10. Now do this:

11. So what’s your job?

13. Now put on your fuzzy glasses.

15. How fuzzy are you?

16. not as fuzzy
rigid
awfully fuzzy
getting fuzzy
fuzzy

17. This isn’t fuzzy.

18. waterfall
Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif

19. Neither is this…

20. Assembly line

21. Or this.

22. silos

23. This is.

24. overlaps

25. hierarchy + networks

26. Fuzzy logic (and emotion)

27. Are fuzzy people
“right-brainers”?
Wow!

28. Not quite.

29. Fuzzy people are
“light-brainers”

30. light-brain functions
agile
inquisitive
adaptable
flexible
pliable
Note: I am not a certified brain surgeon. This visual is conceptual only.

31. How do we get fuzzier?

32. Forget you were ever an expert.

33. At anything.

35. Unlearn.

36. So you can learn again.

39. Proof of fuzziness…

41. The “T-shaped”
individual

42. From “T-shaped” to
“Sun-shaped”

43. Passionate individuals.
Collaborative teams.

44. Individuals.

45. Teams.

46. Let’s meet some “fuzzy people”.

47. Steve Chen “engineer”
Chad Hurley
“designer”
“geek”
Jawed Karim

48. Youtube is innovative
Innovation is fuzzy
Fuzzy perfect

49. 2
Community
1 3
Distribution
Universal Media Player
4
Context + Relevance

50. Fuzzy work in the office:

51. NASA.gov

52. NASA iPhone Application

53. Core team:
developer + creative lead + project manager + interaction designer

55. QuickTime™ and a
Animation decompressor
are needed to see this picture.

56. Core team:
creative lead + designer + dev 1 + dev 2 + project manager + advocate

57. My Vegas + RSVP Event Planner
1
2

58. Why should you care?

59. Because we’re not in the Website business.

62. We’re in the ideas + experience business.

64. So let’s get
Fuzzy

65. David Armano
VP, Creative | Critical Mass
Logic + Emotion | darmano.typepad.com
Twitter: @armano
The Fuzzy Tail
slideshare.net/darmano/the-fuzzy-tail criticalmass.com