For benchmarking purposes, SE Association commissioned a face-to-face survey on social enterprises with 2000 households in Singapore to establish a baseline of public awareness of social enterprises. The survey sought to find out whether the public is aware of social enterprises, what their buying behaviors are and what motivates them to support social enterprises.

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PART I
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Social Enterprises from Singapore Examples of
Products and
Name of SEs n %
Services
Greeting cards,
Mouth & Foot Painting Artists 10 48% painting and
handicraft
Singapore Corporation of Rehabilitative Food catering and
4 19%
Enterprises (SCORE) handicraft
Breakthrough Café 3 14% CD and books
The Helping Hands 3 14% Home movers
Eighteen Chefs 2 10% Food
Bizlink 1 5% Greeting cards
Removal / Disposal
The Hiding Place 1 5%
service
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Importance Ratings Of Factors That Might Shape People's Decision To Purchase
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Top 2 Box Scores - Very Important, Important
72%
Social Cause
22%
907+/:'C/6,)'4*(3F'( 57%
Quality
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Need for the Product Or 47%
Service 83%
42%
Accessibility
72%
36%
Service level
73%
21%
Packaging / Design
48%
14%
Brand
41%
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n = 2000
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Profiles Aware of SEs Buyers Ready Buyers Non-Buyers
Age Group
65 and above
Professional Students Students
Occupation Businessman
Businessman Homemakers Homemakers
Condo / Private
HDB 5 room & Executive HDB 5-room &
Housing Apts
Executive HDB 1 to 3 room
Type Condominiums & Private
Landed Properties
Apts
Educational University Degree and Post
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Products / Notebook ($5) for Teddy Bear ($10) Home Moving
Services yourself as a gift Service ($500)
Less than
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actual price
Same Price 52% 50% 54%
83% 76% 71%
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Corporate can do more to
support the SE sector
e.g.
- Organise regular lobby sale
- Procure your gifts from SEs
- Engage SEs for food catering,
organising of D&D, collateral
printing , office/home moving
- Promote staff wellness and
benefits through exercises,
massages, beauty spa services
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