8. Crowdsourcing is the act of taking a job
traditionally performed by a designated
agent (usually an employee) and
outsourcing it to an undefined, generally
large group of people in the form of an open
call, commonly using the internet.
Jeff Howe, contributing editor, Wired
9. Crowdsourcing is the act of taking a job
traditionally performed by a designated
agent (usually an employee) and
outsourcing it to an undefined, generally
large group of people in the form of an open
call, commonly using the internet.
Jeff Howe, contributing editor, Wired
13. 13CROWDSOURCING AND CO-CREATION
Open innovation is an inclusive, social way of solving complex issues and
improving processes:
• Companies can maintain a competitive edge by outsourcing innovation
• Open innovation is the sharing of ideas between co-workers in a company,
or between them and other innovators and companies in their industry
• A democratic process, non-hierarchical, collaborative community
engagement
• Usually utilised in order to solve a specific problem
17. 17CROWDSOURCING AND CO-CREATION
Shared or distributed knowledge involves crowdsourcing to gather
information and knowledge on a certain topic. This includes:
• Citizen journalism and citizen science
• Crowdsourced crisis mapping: quick distribution of information during
a crisis, there are some issues with the verification of data
• General information gathering, data mining for insights
21. 21CROWDSOURCING AND CO-CREATION
Crowdsourcing is:
• Outsourcing projects to the public
• Tapping into the knowledge/creative knowhow of a brand’s wider
community
• Including consumers in the creation process - contributes to
competitive edge and increases brand affinity
• Organisations either set a specific challenge, or ask for opinions,
insight or suggestions
• Includes Crowd labour and Co-creation
28. 28CROWDSOURCING AND CO-CREATION
Top tips:
• Invest in recruitment: the people you co-create with are the most
important factor to your success
• Don’t over-plan: give yourself room to adapt
• Be imaginative: creative tasks make participants think differently
• Hand over the power: don’t predetermine outcomes
• This is a journey: take participants with you at every stage
