2. Design is not the same thing as art
Art Design
1. http://theselvedgeyard.files.wordpress.com/2009/01/jacksonpollock.jpg
2. http://nickross.tumblr.com/post/6044611025/jesuisperdu-neue-grafik-new-graphic-design
4. Layout
Wireframes
Visual designers use the wireframe as the basis for
renderings that show the hierarchical importance and
location of the elements (with each general section of
the page labelled); free of any potentially distracting
design treatments.
8. Layout
What is a grid?
-visual tool to organize information
- equally sized vertical columns
Why use a grid?
-establishes standardization
-increases readability and usability
9. Lots of content, but well organized
This slide and the next are from presentation by Khoi Vinh & Mark Boulton: Grids are Good
14. Typography
- Either serif or sans-serif fonts are fine for body copy and headings,
but sans serif fonts are still more popular for both.
- Common choices for headlines are Georgia, Arial and Helvetica.
- Common choices for body copy are Georgia, Arial, Verdana and
Lucida Grande.
- The most popular font size for headings is a range between 18 and
29 pixels.
- The most popular font size for body copy is a range between 12 and
14 pixels.
- Header font size ÷ Body copy font size = 1.96.
- Line height (pixels) ÷ body copy font size (pixels) = 1.48..75
- Line length (pixels) ÷ line height (pixels) = 27.8.
- Space between paragraphs (pixels) ÷ line height (pixels) = 0.754.
- The optimal number of characters per line is between 55 and 75, but
between 75 and 85 characters per line is more popular,
- Body text is left-aligned, image replacement is rarely used and links
are either underlined or highlighted with bold or color.
25. Potential pitfalls
- non web-safe fonts or unlicensed fonts
- background images that may need to be resized
- lack of cross browser support
- designing a component that doesn’t exist...yet
- lack of design documentation
- NOT COMMUNICATING WITH THE DEVELOPER
32. Demo of completed design
see my other pdf that’s uploaded to
slideshare.net
33. A few sites with lots of web design info
smashingmagazine.com
noupe.com (sub-site of smashingmagazine)
webdesignerdepot.com
alistapart.com
sixrevisions.com