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Science & Art of ROI

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Slides from my #PhLive webinar on the Science and Art of ROI.

In the session I cover:

How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI

Publié dans : Marketing
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Science & Art of ROI

  1. 1. @googledave of ROI
  2. 2. @googledave@googledave @googledave
  3. 3. @googledave@googledave
  4. 4. @googledave@googledave
  5. 5. @googledave@googledave HIDDEN VALUE OF ROI + BULLETS There’s value in making friends before you need them What is the value of an engaged and active follower? Well if you wanted to by a 1000 records of date for email - £300 - £500 ROI of People you already know @googledave
  6. 6. @googledave@googledave
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  8. 8. @googledave@googledave
  9. 9. @googledave
  10. 10. @googledave
  11. 11. @googledave@googledave
  12. 12. @googledave On Social Channels (Twitter, LinkedIn)
  13. 13. @googledave On Social Channels (Twitter, LinkedIn) Search Google for Jobs
  14. 14. @googledave On Social Channels (Twitter, LinkedIn) Search Google for Jobs Viewing direct onto website
  15. 15. @googledave On Social Channels (Twitter, LinkedIn) Search Google for Jobs Viewing direct onto website Apply for job
  16. 16. @googledave@googledave Tweet Organic Direct
  17. 17. @googledave Tweet Organic Direct
  18. 18. @googledave Tweet Organic Direct
  19. 19. @googledave Tweet Organic Direct
  20. 20. @googledave Tweet Organic Direct
  21. 21. @googledave@googledave
  22. 22. @googledave
  23. 23. @googledave
  24. 24. @googledave
  25. 25. @googledave@googledave
  26. 26. @googledave
  27. 27. @googledave@googledave
  28. 28. @googledave@googledave
  29. 29. @googledave@googledave
  30. 30. @googledave@googledave http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
  31. 31. @googledave@googledave The value of a RT Scouse Bird image £90 a retweet!! Footy Accumaltors – build their business via twitter – they purchased twitter handles with their target persona in There;’s value in making friends before you need them
  32. 32. @googledave@googledave @googledave
  33. 33. @googledave@googledave
  34. 34. Areas to focus – ABC’s • Acquisition – how do you find new customers • Behaviours – When they find you, how do they behave? • Conversions – What are the actions you want them to take that make a difference to you business?
  35. 35. GOAL SETTING • Define them – ABC’s • Macro goals = sales, lead form, enquires, start a trail • Micro goals = newsletter sign ups, white papers, page depth, engagements, shares article
  36. 36. @googledave@googledave
  37. 37. @googledave@googledave Some steps to take Step2 Track them! Show google analytics screens of goals @googledave
  38. 38. @googledave@googledave Some steps to take Step 3 :Give them a monetary value Value of application Value of a download Value of a piece of content viewed Value of a blog post shared Warning: You will be challenged – but work with those around you to come to figure @googledave
  39. 39. @googledave@googledave
  40. 40. @googledave@googledave @googledave
  41. 41. @googledave@googledave
  42. 42. TOOLS https://www.truesocialmetrics.com/ http://crowdbooster.com/ http://sproutsocial.com/ https://hootsuite.com/ http://topsy.com/ https://tweetreach.com/ http://www.howsociable.com/
  43. 43. @googledave@googledave
  44. 44. @googledave
  45. 45. Thank you. @googledave dave@ph-creative.com

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