The document summarizes research results from a survey conducted at the RockIT event in Moldova in April 2018. 70 respondents were interviewed on site about their opinions on innovation and the conference organization. The survey found the highest need for innovation was seen in public services, agriculture, and IT fields. Over half of respondents considered themselves moderately innovative. Most attendees reported attending conferences in Moldova at least once a year. Popular conference domains included marketing, management, and IT. Respondents were also motivated to attend by networking opportunities and invited speakers. Eye tracking results and Net Promoter Score were also measured but not summarized in detail.

1. Dumitru Slonovschi
RESEARCH RESULTS
ROCKIT

2. 2
THE PURPOSE OF THE RESEARCH: To evaluate the RockIT event, and identify the
public opinion regarding innovation and the conference’s organization.
SAMPLE: 70 Respondents
DATA COLLECTION: Face-to-face interviews on the tablet, at the event.
Respondents were randomly selected.
COLLECTION PERIOD: 27th of April 2018, 9"" − 14""
Methodology – Not interesting – Boring

3. 3
IN WHICH AREAS
OF MOLDOVA’S
ECONOMY YOU
CAN NOTICE THE
MOST NEED FOR
INNOVATION?
PUBLIC SERVICES
43
43
41
39
31
21
20
4
Public transport, public parking
Public health (hospitals, policlinics)
Public education
Public administration/politics
Public services – sanitation, supply of water, thermal energy
Public architecture, green spaces
Police and judiciary system
Services such as: Customs, Register Center, etc.

4. 4
IN WHICH
AREAS OF
MOLDOVA’S
ECONOMY YOU
CAN NOTICE
THE MOST
NEED FOR
INNOVATION?
59
44
27
23
16
14
10
9
1
Agriculture
Industry
IT field – information and communication
Commerce
Transport and storage
Accomodation and public catering
Constructions
Financial activity and insurance
Real estate
BUSINESS SECTOR

5. 5
How innovative
do you consider
yourself – how
often do you
create something
new, invent new
methods, search
for new paths
Used scale:
9-10 Very innovative, 7-8 neither,
0-6 traditional
24
53
23
9-10
7-8
0-6

6. 6
How often do
you attend
public
conferences
organized in
Moldova?
77
9
14
At least once in half a year
At least once a year
If something good is organized – I go, but it’s more rarely than once a year

7. 7
57
46
41
39
17
4
4
4
1
11
Marketing
Management
Business/enterprises in general
IT
Literature/ art
History
Ecology/biology
Medicine
Religion
Other
Which
conference
domains are
interesting to
you?

8. 8
24
23
16
9
6
6
6
6
3
3
3
3
3
1
1
1
1
1
4
7
Successful stories, experience exchange
Tools, tips for success
Innovations, new technologies, robotics
Marketing
IT
Workshops
Sales
Social media
Management
Entertainment
Design
Customer service
Education
Religion
Logistics
Journalism
Cinematography
Civic domain
About anything
Don't know
What should a
training,
conference be
about so that
you surely want
to visit
regardless of
the cost of
participation?

9. 9
RESPONDENTS’ OPINION ABOUT THE
ROCKIT EVENT

10. 10
What specifically motivated you the most to make
a decision to come to the event? (multiple answer)
34
33
33
23
19
17
11
4
3
4
The possibility for networking
I received invitations (from the organizers)
The theme of the conference – I like it/ I work in the digital communication field
Several friends and acquaintances attend the conference
One or more speakers from abroad
Our comany is a partner of the event
One or more speakers from Moldova
A friend/ acquaintance/ colleague is a speaker at the conference
I am a speaker at the event
Other

11. 11
NPS – Net
Promoter Score
50 POINTS
56
38
6
9-10
7-8
0-6
* Promoters – Detractors = NPS SCORE

12. 12
RESEARCH IS ALMOST FUN ! :|

13. 13
EYE TRACKING RESULTS

14. 14

15. 15
MALE

16. 16
FEMALE

17. 17

18. 18
MALE

19. 19
FEMALE

20. 20

21. 21
MALE

22. 22
FEMALE

23. 23
RESEARCH CAN BE VERY FUN ! :)

24. 24

25. 25
MALE

26. 26
FEMALE

27. 27

28. 28
MALE

29. 29
FEMALE

30. 30

31. 31
MALE

32. 32
FEMALE

33. 33

34. 34
MALE

35. 35
FEMALE

36. 36

37. 37
MALE

38. 38
FEMALE

39. 39

40. 40
MALE

41. 41
FEMALE

42. 42

43. 43
MALE

44. 44
FEMALE

45. 45
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