This ppt. is about marketing, promotion and associated IP rights of the LG Scarlet TV series

1. SCARLET TV Branding, marketing & Related IPR Submitted By: Harpreet Singh

3. Timeline

6. Business Domain LG Electronics Digital Appliances (28%) Digital Displays (31%) Digital Media (15%) Mobile Communications (26%)

7. % Segmentation in Digital Display

9. LG SCARLET TV Series

11. Advanced Technologies 3D Entertainment Wireless HD TruMotion 240Hz LED Backlight Connected Devices Pure Sound 2 Microphone Noise Cancellation Environmental Policy

12. Branding

16. INTELLECTUAL PROPERTY RIGHTS

19. Eco-Labeling LG Electronics obtains eco labels from Korea Eco-Products Institute. DOMESTIC ECO-MARK (TYPE I) The eco-mark is awarded to HDTV that reduce environmental impact during the manufacturing and consumption stages and save resources. The label is designed to help companies deliver accurate environmental information about a product to consumers and to encourage development and production of green products. Trademark Cntd.

21. Wireless HD