This is a presentation about the country's Small Car Segment leader- MSIL. Includes a brief analysis of the company. A presentation should be incomplete without the presenters, hence, these slides contain only brief words, which needs to be explained by the presenters to the audience.

1. A Study on Maruti Suzuki
India Limited
BY
GOPI KRISHNAN K
KRUTHIKA M
PRADEEP B
RAKESH SOLANKI C
ROHINI M

2. MARUTI
SUZUKI
INDIA LIMITED
COUNT ON US

3. AUTOMOBILE INDUSTRY
• Small
• Other industries
• Capital intensive
• Production shift- Non-OECD regions

4. AUTOMOBILE INDUSTRY IN INDIA
• 11 million vehicles/year
• 1.5 million- export
• Two wheelers (75%)
• Passenger Cars- 16%
• Commercial vehicles (9%)
• US $35 billion

5. MARUTI SUZUKI INDIA LIMITED
• February 1981
• SMC Subsidy
• 40% share
• Mass production
• 10 million cars-2012

6. SUBSIDIARY COMPANIES
• Maruti Insurance Business Agency Limited
• Maruti Insurance Distribution Services
Limited
• Maruti Insurance Agency Solutions Limited
• Maruti Insurance Agency Network Limited
• Maruti Insurance Agency Services Limited
• Maruti Insurance Agency Logistics Limited
Total income of` 457.7 million

7. FINANCE
• `1 43 412 Crore worth
• Sales down 25%
• 44.9% to 40%
•http://current-trends-now.com/2012/02/maruti-suzuki-sales-decline/
•http://www.businessworld.in/businessworld/businessworld/content/Labour-Unrest-Costs-
Maruti-Suzuki-Market-Share.html-0

8. PROFIT & LOSS RATIOS % TO NET SALES
PAT
Effective Tax rate
(Tax/PBT)
PBT
Depriciation
Interest
EBDITA
P&L Ratios
Other Income
Selling & Distribution
expenses
Manufacturing, Administr
ation & other expenses
Royalty
Employee Cost
Material Cost
0 20 40 60 80 100
http://www.marutisuzuki.com/company-at-a-glance-newroom.aspx

9. NET SALES & PAT
400000
350000
300000
250000
200000
150000 Net Sales
100000 PAT
50000
0
http://www.marutisuzuki.com/company-at-a-glance-newroom.aspx

10. SALES TREND: IMPORT & EXPORT
2010-11
2009-10
2008-09
2007-08
Export Volume
2006-07
Domestic Volume
2005-06
2004-05
2003-04
0 500000 1000000 1500000
http://www.marutisuzuki.com/company-at-a-glance-newroom.aspx

11. EXPORTS AND IMPORTS
EXPORTS
• Poland
• Finland
• Iceland
• Malta
• Switzerland
• The Netherlands
• Algeria
• Italy

12. >Continued…
• Over 120 countries
• Entry Level models
• "Top Exporter for the Year 2008-09"

13. IMPORTS
Two models
• Kizashi
• Grand Vitara (SUV)

14. MSIL New Model Development Trend
India Specific & Re- India Globally
designed Manufactured & Manufactured &
designed designed
Manufacturing India India Global
Market India Global Global
Design Suzuki existing New design, New design,
model, modified to new/existing new/existing
suit India platform platform
Automotive Mission Plan 2006-16- Conference, 2006

15. RAW MATERIALS USED
Composition
Steel
Plastic
Auminium
Glass
Elastomers
Fluids
Cast Iron
Others
Automotive Mission Plan 2006-16- Conference, 2006

16. TECHNOLOGICAL TRENDS
• Fuel efficiency
• Light weight
• CO2emissions
• Performance
• Safety
• NVH isolation
• Upholstery
• Environment regulation compliant
• Alternate fuels
• Diesel

17. RESEARCH & DEVELOPMENT
• Parallel to the vision
• Product design
• Engineering capability development
• Cost management
• Technology development
• Full body changes ingeniously
• Full vehicle in-house
• Training of engineers (overseas/in-house)
• Test facilities up-gradation
• Prototype build capability
• Experimental projects

18. CURRENT MODELS OF MSIL
SMALL CAR SEGMENT
• 800 (1983- present)
• Omni (1984- present)
• Zen (1993-2006)
Zen Estilo (2006-2010)
• Wagon R (1999- present)
• Alto (2000- present)
Alto K10 (2010- present)
• Swift (2005- present)
• A- Star (2008- present)
• Ritz (2009- present)

19. SEDANS
• 1000 (1990-94)
• Esteem (1994- 2008)
• Baleno (1999- 2007)
• SX4 (2007- present)
• Swift DZire (2008- present)
• Kizashi (2011- present)

20. MULTI UTILITY VEHICLES (MUV)
Versa (2001-10)
Eeco (2010- present)
Ertiga (Expected to be launched in mid 2012)

21. SPORTS UTILITY VEHICLES (SUV)
Gypsy (1985- Now available on demand)
Grand Vitara (2003- present)
XA Alpha (To be launched in 2014)

22. CURRENT ISSUES
1.Response to globalized auto industry
2.Improved performance
3.Environmental impact
4. Labor unrest
http://business.techwhack.com/4654-maruti-elv/
https://www.araiindia.com/facilities_NVH.asp

23. SWOT ANALYSIS
STRENGTH WEAKNESS
•STRONG NETWORK •RELATIVELY NEW IN THE DIESEL CAR
•PRESENCE SEGMENT
•BRAND IMAGE •IMAGE STUCK ON SMALL CARS
•KNOWLEDGE OF THE MARKET •HEAVY IMPORT TARIFFS ON IMPORTED
•STRONG PARTNERSHIP MODELS
OPPURTUNITIES THREAT
•GROWING SMALL CAR MARKET •GLOBAL PLAYERS
•GOVERNMENT SUBSIDIES •WORKER’S STRIKES
•INCREASE IN PURCHASING POWER OF •HIGH COMPETITION
INDIAN CUSTOMERS

24. BCG MATRIX
STAR QUESTION MARK
SWIFT KIZASHI
SWIFT DZIRE NEW GRAND VITARA
SX4 EECO
CASH COW DOG
800
OMNI
VERSA
ALTO ZEN ESTILO
RITZ
WAGON R

25. DEALER NETWORK DETAILS

26. DEMAND FOR SMALL CAR
• Demand increasing
• Lower tax rates
• Encouraged to venture into small car
segment
• Demand estimated 35%
Automotive Mission Plan 2006-16- Conference, 2006

27. THANK YOU