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Freestyle
     Academy of Communication Arts and Technology




Developing students’ communication skills through art and
                       technology
Freestyle Academy
Interdisciplinary Studies
 Personalized Learning
  21st Century Skills
Interdisciplinary Studies
             Self Portrait     Narrative           Documentary        Experimental
             1st Quarter      2nd Quarter          3rd Quarter        4th Quarter


                                Short Story      Research Paper
 English    Personal Essay                                              Poetry
                             Literary Analysis   Persuasive Essay


                             Photo Narrative          Photo         Experimental Art
 Design      Self Portrait
                             Children’s book       Documentary           Piece



   Film      Personal Film    Narrative Film     Documentary Film Experimental Film


                                                      Audio
                                                  Documentary        Spoken Word
Web/Audio Personal Website      Animation
                                                  Informational        Podcast
                                                     Website
ACADEMY OF COMMUNICATION ARTS & TECHNOLOGY




    Documentary“Truth is always strange. Stranger than fiction.”                                                 Lord Byron
! Project Due Dates!

Interviews              Organizational                Web /Audio                                Film                      English/Design
1st: March 14           Outline                       Audio Documentary:                        Rushes for                See due dates on
2nd: March 21           March 27, 28                  April 4, 5                                cutaways 4/4, 5           back for book
                                                      Website: 4/27                             Rough cut 4/23            project
                                                                                                Final cut 4/30


                                                                                                           Produce
Essential                                                                                                  With a partner, you will create
                                                                                                           a book on your subject and
Question                                                                                                   either a film or audio docu-
                                                                                                           mentary. You and your part-
What is the relationship of                                                                                ner may work on the same
facts to truth ?
                                                                                                           subject, or find individual

Objective                                                                                                  subjects that can be grouped
                                                                                                           under a common theme.
To discover and tell the un-                                                                               Present
told stories of your family                                                                                You will present your work at
and/or community.                                                                                          a school exhibition scheduled
                                                                                                           for May 3rd, 2007.
What To Do                               Left to right: Puja, Kochi, Avijit, Tapasi, Gour, Manik, Shanti



Brainstorm                               complex and interesting to keep

Interesting stories are every-
                                         you engaged.                                                 Requirements
where. The challenge with this           Research                                                     • Research Paper
unit is finding them. The best            More than any other unit, this
place to start looking are your                                                                       • Documentary Photo Project
                                         one depends on doing good re-
family, friends, and community           search. Only by talking to peo-                              • 8 minute film or
organizations. Find the person           ple and reading literature on
or the topic that interests you the                                                                   • Audio documentary and Web-
                                         your topic will you be able to
most. Remember, you will be                                                                             site
                                         discover the story and tell it as
spending 8 weeks on this topic           truthfully as possible.
so it needs to be sufficiently


!                                                                                                                           February 26th, 2007
Visual Correspondence Project
Visual Correspondence Project
Visual Correspondence Project
Visual Correspondence Project

70% of U.S. citizens haven’t travelled
  abroad in the past three years




              2006 National Geographic - Roper Public Affair Report
Visual Correspondence Project

62% of U.S. citizens can’t speak
  a second language fluently




           2006 National Geographic - Roper Public Affair Report
Visual Correspondence Project

89% of U.S. citizens do not correspond
regularly with anyone outside the U.S.




              2006 National Geographic - Roper Public Affair Report
Student Survey: United States

81% have minimal to no knowledge of Argentina




          2010 Survey of 58 middle class California students, 16-years-old
What three words come to mind
 when you think of Argentina?
           Soccer
             Sun
           Spanish
           Tropical

           Culture

            Beef
What three images come to mind
 when you think of Argentina?
         Rain forests
            Beach
           Dancing
             Sun

           Villages

            Cities
Student Survey: Argentina

33% have minimal knowledge of the United States
 57% have some knowledge of the United States


              2010 Survey of 72 middle class Argentine students, 16-years-old
What three words come to mind
when you think of the United States?
            Hollywood
            Disneyland
              Movies
            Technology

             Potencia

              Money
What three images come to mind
when you think of the United States?
       The Statue of Liberty
       Las Vegas / New York
         The Twin Towers
               Beach

            Hollywood

            Disneyland
Visual Correspondence Project
Visual Correspondence Project




Language                               Language
Visual Correspondence Project




Perception   Language                           Perception   Language
Visual Correspondence Project




Perception   Language                            Perception   Language




     Ethnocentrism                                   Ethnocentrism
Visual Correspondence Project




Perception   Language                            Perception   Language




                                 ?
     Ethnocentrism                                   Ethnocentrism
Visual Correspondence Project




Perception   Language                            Perception   Language




     Ethnocentrism                                   Ethnocentrism
Positives            Negatives

   Easy to use        Language problem


                    Better for announcing
 It’s everywhere
                        than dialogue

                    Does not promote
Familiar and fast
                    reflective thinking
Connectivity Culture


“What I'm seeing is a generation that says consistently,
"I would rather text than make a telephone call. Why?
It's less risky. I can just get the information out there. I
don't have to get all involved.”


                                         MIT Research Sherry Turkle
                  Author of Life on the Screen: Identity in the Age of the Internet
Visual Correspondence Project




Perception   Language                            Perception   Language




                                 ?
     Ethnocentrism                                   Ethnocentrism
Central Question

How can educators use new media technologies to
inspire more reflective thinking and cross cultural
communication?
Visual Correspondence Project




Perception   Language                            Perception   Language




                                 ?
     Ethnocentrism                                   Ethnocentrism
"Photography is the only "language" understood in all
parts of the world, and bridging all nations and cultures,
it links the family of man."



                                             Helmut Gernsheim
                                   Photographer, Collector, and Historian
“Many teens already use photography to construct and
share their identity with others.”




                                                      Jose van Dijck
                   Professor of Media and Culture, University of Amsterdam
“Language-as-writing will increasingly be displaced
by image in many domains of public communication”




                                            Gunther Kress
                                   Literacy in the New Media Age
Visual Correspondence




Perception   Language                           Perception   Language




     Ethnocentrism                                  Ethnocentrism
Visual Correspondence




Perception   Language                               Perception   Language




     Ethnocentrism      Speak                           Ethnocentrism
                     Think, Create,
                         Revise
Visual Correspondence




Perception   Language                                    Perception    Language




     Ethnocentrism      Speak                    Listen        Ethnocentrism
                     Think, Create,          Observe, Interpret,
                         Revise                   Reflect
Visual Correspondence

                                                 Speak
                                               Think, Create,
                                                   Revise


Perception   Language                                    Perception    Language




     Ethnocentrism      Speak                    Listen        Ethnocentrism
                     Think, Create,          Observe, Interpret,
                         Revise                   Reflect
Visual Correspondence

                          Listen                 Speak
                      Observe, Interpret,      Think, Create,
                           Reflect                  Revise


Perception   Language                                    Perception    Language




     Ethnocentrism      Speak                    Listen        Ethnocentrism
                     Think, Create,          Observe, Interpret,
                         Revise                   Reflect
Visual Correspondence

                          Listen                 Speak
                      Observe, Interpret,      Think, Create,
                           Reflect                  Revise


Perception   Language                                    Perception    Language




     Ethnocentrism      Speak                    Listen        Ethnocentrism
                     Think, Create,          Observe, Interpret,
                         Revise                   Reflect


                         Intercultural Understanding
Correspondencias Visuales
          by
    Marcelo Brodsky
Marcelo Brodsky Y
   Martin Parr
Freestyle Academy
Escuela Normal Superior No 1
Instituto Maria de Nazareth
La Ciudad Oculta
CEM 20 Bariloche
Ally
Ally




Christian
Preliminary Results
United States Participation


                         4%
                   10%

                                    36%




                  49%




0 photos     1 photo     2 photos   3 photos   4+photos
Argentina Participation


                          4% 3%
                     7%


            18%




                                     68%




0 photos   1 photo        2 photos     3 photos   4+photos
USA                  Argentina

70.0



52.5



35.0



17.5



  0
       0 photos   1 photo   2 photos     3 photos   4+ photos
Self Portrait - My things
Self Portrait - Landscape
Anya   Elizabeth
Nick




Santiago
Jake




Agustina
John




Yanina
Johan




Lucas
Julie




Walter
Alejandro
 y Pilar
Katie y
Antonella
Danielle
y Anna
Anna
Anna
Las fotos transmiten mi forma de ver la vida, lo que
representa la música para mi, la importancia que le doy a
la felicidad, esas pequeñas cosas que no todos pueden ver
y a mi me encanta descubrir a diario. Todas las fotos son
simbólicas, la guitarra representa la música; el cielo es la
luz que me alumbra cada día y me ayuda a ser mejor
persona; el mar, es la ambigüedad que me representa, la
calma y la tormenta por momentos.
Anna
The photos convey my way of life, what music
represents for me, the importance I give to happiness,
those little things that not everyone can see and I love
discovering every day. All pictures are symbolic, the
guitar represents music, the sky is the light that shines
on me every day and helps me be a better person, the
sea is the ambiguity that represents me, the calm and
the storm at times.
Anna
The photos convey my way of life, what music
represents for me, the importance I give to happiness,
those little things that not everyone can see and I love
discovering every day. All pictures are symbolic, the
guitar represents music, the sky is the light that shines
on me every day and helps me be a better person, the
sea is the ambiguity that represents me, the calm and
the storm at times.
Danielle on Anna
The first image Anna sent me showed me how much she
loves music, and definitely showed me how she was a
carefree, girly, and independent she is. The...photo...of the
sun shining through the clouds...represents the good times
through the bad and having fun. The next picture of the girl
in the water is my favorite because it’s so happy and
easygoing. Her next photo really interested me because I
feel it represents...a homey, relaxing place that also makes
us feel so small and insignificant. Her last picture also
reminded me in symbolism of my last picture, of loneliness
and fear of it and change.
Danielle
Danielle
The balloons represent stressful problems... the only two ways of dealing with them
are letting them go or letting them explode. In my case, letting them go is the
better, less stressful choice. Following this photo, is another self portrait [that]
shows my carefree side, which comes up again later. The next photo, of the moon is
one that represents how I am ever-changing, and have many different sides. The
photograph of the balloon flying away is a lot like my first image, with the balloon
representing letting go [and being] carefree. My next photo is of a water bowl
sitting out on the steps in the rain. I think this one is symbolic in the way that it
represents the sense being left, or alone which is one of my greatest fears. The next
photo is of a sunset where we go camping every year as a family tradition. The
ocean...makes me feel so small, yet it can also be very refreshing, relaxing, and make
me feel whole-two very different feelings. My last photo is of my favorite suitcase
left out on our porch. Whenever I see it, I think of isolation, once again, something I
fear. I think that although many people from my country may not attest this, I feel
that many of us are surrounded by people but we feel very alone, and do not admit
to it because of the fear that it is true.
Danielle
The balloons represent stressful problems... the only two ways of dealing with them
are letting them go or letting them explode. In my case, letting them go is the
better, less stressful choice. Following this photo, is another self portrait [that]
shows my carefree side, which comes up again later. The next photo, of the moon is
one that represents how I am ever-changing, and have many different sides. The
photograph of the balloon flying away is a lot like my first image, with the balloon
representing letting go [and being] carefree. My next photo is of a water bowl
sitting out on the steps in the rain. I think this one is symbolic in the way that it
represents the sense being left, or alone which is one of my greatest fears. The next
photo is of a sunset where we go camping every year as a family tradition. The
ocean...makes me feel so small, yet it can also be very refreshing, relaxing, and make
me feel whole-two very different feelings. My last photo is of my favorite suitcase
left out on our porch. Whenever I see it, I think of isolation, once again, something I
fear. I think that although many people from my country may not attest this, I feel
that many of us are surrounded by people but we feel very alone, and do not admit
to it because of the fear that it is true.
Anna on Danielle
Yo creo que las fotos de Danielle me demuestran como es
ella, su personalidad, la importancia de la música de en su
vida, eso lo note en la fotografía de un espejo con notas
musicales. Las fotos de Danielle también me parecen
simbolicas, la foto de la luna es una manera de expresar su
vision de la vida, que a pesar de la oscuridad siempre va a
haber una luz que la guie.Me impactó la belleza de la foto
del paisaje con rocas, es un lindo lugar y el mensaje de esa
foto es muy optimista, ese atardecer o quizás un amanecer
me dice que luego de un dia, vendrá otro, que no deje para
mañana lo que puedo hacer hoy.
Anna on Danielle
I think Danielle’s pictures show me her personality, the
importance of music in his life, which I note on the picture
of a mirror with musical notes. Danielle’s pictures also
seem symbolic, the photo of the moon is a way to express
her vision of life, that despite the darkness there will
always be a light to guide her. I was impressed by the
beauty of the landscape with rocks, [this] is a nice place
and the message of that picture is very optimistic; this
sunrise or sunset tells me that after one day comes
another, that do not leave for tomorrow what I can do
today.
Project Challenges to Overcome

      “Digital Natives” need for immediacey

 U.S. and Argentina’s different academic calendars

    Project alignment with teachers’ curriculum

Argentine students access to photography instruction

            Ning website not intuitive

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visual correspondence project

  • 1. Freestyle Academy of Communication Arts and Technology Developing students’ communication skills through art and technology
  • 3. Interdisciplinary Studies Personalized Learning 21st Century Skills
  • 4. Interdisciplinary Studies Self Portrait Narrative Documentary Experimental 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Short Story Research Paper English Personal Essay Poetry Literary Analysis Persuasive Essay Photo Narrative Photo Experimental Art Design Self Portrait Children’s book Documentary Piece Film Personal Film Narrative Film Documentary Film Experimental Film Audio Documentary Spoken Word Web/Audio Personal Website Animation Informational Podcast Website
  • 5. ACADEMY OF COMMUNICATION ARTS & TECHNOLOGY Documentary“Truth is always strange. Stranger than fiction.” Lord Byron ! Project Due Dates! Interviews Organizational Web /Audio Film English/Design 1st: March 14 Outline Audio Documentary: Rushes for See due dates on 2nd: March 21 March 27, 28 April 4, 5 cutaways 4/4, 5 back for book Website: 4/27 Rough cut 4/23 project Final cut 4/30 Produce Essential With a partner, you will create a book on your subject and Question either a film or audio docu- mentary. You and your part- What is the relationship of ner may work on the same facts to truth ? subject, or find individual Objective subjects that can be grouped under a common theme. To discover and tell the un- Present told stories of your family You will present your work at and/or community. a school exhibition scheduled for May 3rd, 2007. What To Do Left to right: Puja, Kochi, Avijit, Tapasi, Gour, Manik, Shanti Brainstorm complex and interesting to keep Interesting stories are every- you engaged. Requirements where. The challenge with this Research • Research Paper unit is finding them. The best More than any other unit, this place to start looking are your • Documentary Photo Project one depends on doing good re- family, friends, and community search. Only by talking to peo- • 8 minute film or organizations. Find the person ple and reading literature on or the topic that interests you the • Audio documentary and Web- your topic will you be able to most. Remember, you will be site discover the story and tell it as spending 8 weeks on this topic truthfully as possible. so it needs to be sufficiently ! February 26th, 2007
  • 9. Visual Correspondence Project 70% of U.S. citizens haven’t travelled abroad in the past three years 2006 National Geographic - Roper Public Affair Report
  • 10. Visual Correspondence Project 62% of U.S. citizens can’t speak a second language fluently 2006 National Geographic - Roper Public Affair Report
  • 11. Visual Correspondence Project 89% of U.S. citizens do not correspond regularly with anyone outside the U.S. 2006 National Geographic - Roper Public Affair Report
  • 12. Student Survey: United States 81% have minimal to no knowledge of Argentina 2010 Survey of 58 middle class California students, 16-years-old
  • 13. What three words come to mind when you think of Argentina? Soccer Sun Spanish Tropical Culture Beef
  • 14. What three images come to mind when you think of Argentina? Rain forests Beach Dancing Sun Villages Cities
  • 15. Student Survey: Argentina 33% have minimal knowledge of the United States 57% have some knowledge of the United States 2010 Survey of 72 middle class Argentine students, 16-years-old
  • 16. What three words come to mind when you think of the United States? Hollywood Disneyland Movies Technology Potencia Money
  • 17. What three images come to mind when you think of the United States? The Statue of Liberty Las Vegas / New York The Twin Towers Beach Hollywood Disneyland
  • 20. Visual Correspondence Project Perception Language Perception Language
  • 21. Visual Correspondence Project Perception Language Perception Language Ethnocentrism Ethnocentrism
  • 22. Visual Correspondence Project Perception Language Perception Language ? Ethnocentrism Ethnocentrism
  • 23. Visual Correspondence Project Perception Language Perception Language Ethnocentrism Ethnocentrism
  • 24.
  • 25. Positives Negatives Easy to use Language problem Better for announcing It’s everywhere than dialogue Does not promote Familiar and fast reflective thinking
  • 26. Connectivity Culture “What I'm seeing is a generation that says consistently, "I would rather text than make a telephone call. Why? It's less risky. I can just get the information out there. I don't have to get all involved.” MIT Research Sherry Turkle Author of Life on the Screen: Identity in the Age of the Internet
  • 27. Visual Correspondence Project Perception Language Perception Language ? Ethnocentrism Ethnocentrism
  • 28. Central Question How can educators use new media technologies to inspire more reflective thinking and cross cultural communication?
  • 29. Visual Correspondence Project Perception Language Perception Language ? Ethnocentrism Ethnocentrism
  • 30. "Photography is the only "language" understood in all parts of the world, and bridging all nations and cultures, it links the family of man." Helmut Gernsheim Photographer, Collector, and Historian
  • 31. “Many teens already use photography to construct and share their identity with others.” Jose van Dijck Professor of Media and Culture, University of Amsterdam
  • 32. “Language-as-writing will increasingly be displaced by image in many domains of public communication” Gunther Kress Literacy in the New Media Age
  • 33. Visual Correspondence Perception Language Perception Language Ethnocentrism Ethnocentrism
  • 34. Visual Correspondence Perception Language Perception Language Ethnocentrism Speak Ethnocentrism Think, Create, Revise
  • 35. Visual Correspondence Perception Language Perception Language Ethnocentrism Speak Listen Ethnocentrism Think, Create, Observe, Interpret, Revise Reflect
  • 36. Visual Correspondence Speak Think, Create, Revise Perception Language Perception Language Ethnocentrism Speak Listen Ethnocentrism Think, Create, Observe, Interpret, Revise Reflect
  • 37. Visual Correspondence Listen Speak Observe, Interpret, Think, Create, Reflect Revise Perception Language Perception Language Ethnocentrism Speak Listen Ethnocentrism Think, Create, Observe, Interpret, Revise Reflect
  • 38. Visual Correspondence Listen Speak Observe, Interpret, Think, Create, Reflect Revise Perception Language Perception Language Ethnocentrism Speak Listen Ethnocentrism Think, Create, Observe, Interpret, Revise Reflect Intercultural Understanding
  • 39. Correspondencias Visuales by Marcelo Brodsky
  • 40. Marcelo Brodsky Y Martin Parr
  • 41.
  • 44. Instituto Maria de Nazareth
  • 47.
  • 48. Ally
  • 49.
  • 52. United States Participation 4% 10% 36% 49% 0 photos 1 photo 2 photos 3 photos 4+photos
  • 53. Argentina Participation 4% 3% 7% 18% 68% 0 photos 1 photo 2 photos 3 photos 4+photos
  • 54. USA Argentina 70.0 52.5 35.0 17.5 0 0 photos 1 photo 2 photos 3 photos 4+ photos
  • 55. Self Portrait - My things
  • 56. Self Portrait - Landscape
  • 57. Anya Elizabeth
  • 66. Anna
  • 67. Anna Las fotos transmiten mi forma de ver la vida, lo que representa la música para mi, la importancia que le doy a la felicidad, esas pequeñas cosas que no todos pueden ver y a mi me encanta descubrir a diario. Todas las fotos son simbólicas, la guitarra representa la música; el cielo es la luz que me alumbra cada día y me ayuda a ser mejor persona; el mar, es la ambigüedad que me representa, la calma y la tormenta por momentos.
  • 68. Anna The photos convey my way of life, what music represents for me, the importance I give to happiness, those little things that not everyone can see and I love discovering every day. All pictures are symbolic, the guitar represents music, the sky is the light that shines on me every day and helps me be a better person, the sea is the ambiguity that represents me, the calm and the storm at times.
  • 69. Anna The photos convey my way of life, what music represents for me, the importance I give to happiness, those little things that not everyone can see and I love discovering every day. All pictures are symbolic, the guitar represents music, the sky is the light that shines on me every day and helps me be a better person, the sea is the ambiguity that represents me, the calm and the storm at times.
  • 70. Danielle on Anna The first image Anna sent me showed me how much she loves music, and definitely showed me how she was a carefree, girly, and independent she is. The...photo...of the sun shining through the clouds...represents the good times through the bad and having fun. The next picture of the girl in the water is my favorite because it’s so happy and easygoing. Her next photo really interested me because I feel it represents...a homey, relaxing place that also makes us feel so small and insignificant. Her last picture also reminded me in symbolism of my last picture, of loneliness and fear of it and change.
  • 72. Danielle The balloons represent stressful problems... the only two ways of dealing with them are letting them go or letting them explode. In my case, letting them go is the better, less stressful choice. Following this photo, is another self portrait [that] shows my carefree side, which comes up again later. The next photo, of the moon is one that represents how I am ever-changing, and have many different sides. The photograph of the balloon flying away is a lot like my first image, with the balloon representing letting go [and being] carefree. My next photo is of a water bowl sitting out on the steps in the rain. I think this one is symbolic in the way that it represents the sense being left, or alone which is one of my greatest fears. The next photo is of a sunset where we go camping every year as a family tradition. The ocean...makes me feel so small, yet it can also be very refreshing, relaxing, and make me feel whole-two very different feelings. My last photo is of my favorite suitcase left out on our porch. Whenever I see it, I think of isolation, once again, something I fear. I think that although many people from my country may not attest this, I feel that many of us are surrounded by people but we feel very alone, and do not admit to it because of the fear that it is true.
  • 73. Danielle The balloons represent stressful problems... the only two ways of dealing with them are letting them go or letting them explode. In my case, letting them go is the better, less stressful choice. Following this photo, is another self portrait [that] shows my carefree side, which comes up again later. The next photo, of the moon is one that represents how I am ever-changing, and have many different sides. The photograph of the balloon flying away is a lot like my first image, with the balloon representing letting go [and being] carefree. My next photo is of a water bowl sitting out on the steps in the rain. I think this one is symbolic in the way that it represents the sense being left, or alone which is one of my greatest fears. The next photo is of a sunset where we go camping every year as a family tradition. The ocean...makes me feel so small, yet it can also be very refreshing, relaxing, and make me feel whole-two very different feelings. My last photo is of my favorite suitcase left out on our porch. Whenever I see it, I think of isolation, once again, something I fear. I think that although many people from my country may not attest this, I feel that many of us are surrounded by people but we feel very alone, and do not admit to it because of the fear that it is true.
  • 74. Anna on Danielle Yo creo que las fotos de Danielle me demuestran como es ella, su personalidad, la importancia de la música de en su vida, eso lo note en la fotografía de un espejo con notas musicales. Las fotos de Danielle también me parecen simbolicas, la foto de la luna es una manera de expresar su vision de la vida, que a pesar de la oscuridad siempre va a haber una luz que la guie.Me impactó la belleza de la foto del paisaje con rocas, es un lindo lugar y el mensaje de esa foto es muy optimista, ese atardecer o quizás un amanecer me dice que luego de un dia, vendrá otro, que no deje para mañana lo que puedo hacer hoy.
  • 75. Anna on Danielle I think Danielle’s pictures show me her personality, the importance of music in his life, which I note on the picture of a mirror with musical notes. Danielle’s pictures also seem symbolic, the photo of the moon is a way to express her vision of life, that despite the darkness there will always be a light to guide her. I was impressed by the beauty of the landscape with rocks, [this] is a nice place and the message of that picture is very optimistic; this sunrise or sunset tells me that after one day comes another, that do not leave for tomorrow what I can do today.
  • 76. Project Challenges to Overcome “Digital Natives” need for immediacey U.S. and Argentina’s different academic calendars Project alignment with teachers’ curriculum Argentine students access to photography instruction Ning website not intuitive