This document provides an overview of non-fungible tokens (NFTs) for celebrities, performers, and influencers. It discusses how NFT sales are projected to surpass all other forms of earnings for content creators by 2026. The document then outlines several steps celebrities can take to create and sell their own NFTs, including conceptualizing their NFT offerings, creating a crypto wallet, uploading their NFT content and setting prices and royalties. Finally, it discusses considerations for marketing, selling and profiting from NFTs over the long term.

1. UNDERSTANDING
NFTS
A concept note : for Celebrities,
Performers and Influencers
RESTRICTED CIRCULATION
BY HITESH GOSSAIN
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ALL IMAGES USED FOR EDUCATIONAL PURPOSES ONLY. NO PART TO BE REPRODUCED WITHOUT PRIOR CONSENT

2. An estimate says : NFT
and token sales values
would supercede all
other forms of earnings
for content creators and
celebrities by 2026.
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3. Premium content and community that has no close substitutes
Delivering tangible value and results
Accountability
Access, recognition and status
Rather than pursuing widespread celebrity, if creators only
engage with a modest base of “true fans”—those who will “buy
anything you produce” - getting the first million dollars isnt far.
The recipe, is to go niche and to tap into users’ desire for results.
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4.
1000 True fans
by Kevin Kelly
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4. A global Phenomenon
NFTs
ALL IMAGES USED FOR EDUCATIONAL PURPOSES ONLY. NO PART TO BE REPRODUCED WITHOUT PRIOR CONSENT

5. Shakira
“La Caldera collection, a digital art collaboration by Shakira and
BossLogic, depicts the fantastical world of Caloris, a place ruled by
women in an intergalactic landscape as they grapple with the arrival of
both friendly and unfriendly visitors.”
Snoop Dogg
Snoop has been a crypto pumper since Dogecoin crashed the market.
The rapper announced the arrival of his NFT collection A Journey with
the Dogg on April 2.
Lionel Messi
Professional football player Lionel Messi has jumped on board the non-
fungible tokens (NFT) trend with the launch of "Messiverse"
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Lindsay Lohan
After minting her tokens, she also released a song, “Lullaby,” in the
form of an NFT. The EDM song, a collab with DJ Manual Riva, sold for
$85K+ in auctions with a ‘never seen before’ animated video clip of the
singer with butterflies.
Amitabh Bachchan
Bachchan will roll out his NFTs - a collection of unique and limited
artworks themed around him, including posters such as that of Sholay
autographed by him, verses of 'Madhushala' narrated by him with
backstories, and rare digital treasures from the past

6. HG
Grime
The Canadian musician is making the big bucks from NFT. She has
already sold over $6 million with her WarNymph collection. The
collection is now one of the most popular NFTs in the world.
Shawn Mendes
The 23-year old superstar made over $600K in NFT from the sale of
his virtually signed Fender guitar, neckless vest, keychain, and a load
of other things.
Paris Hilton
She has even named two of her dogs Crypto Hilton and Ether Reum.
The star has sold over a million-dollar worth of NFTs with her new
pieces “Hummingbird in My Metaverse,” “Legend of Love,” and “Iconic
Crypto Queen.”(NFT) trend with the launch of "Messiverse"
Eminem
he released his Shady Con NFT, partnering with Nifty Gateway. The
collection of comic books, action figures, and original tracks made over
$1.8 million. But that’s not all of it. Eminem, along with Sony Music
Entertainment, invested over $30 million in the NFT marketplace
MakersPlace.
+ Mark Cuban + Ellen Degeneres + Salman
Khan + Wiz Khalifa + Ashton Kutcher +
Mindy Kaling + a lot more global celebrities

7. What are
NFTs ?
NFT is a digital collectible that
represent something thats
Unique (and Rare & Tradeable)
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Visual or audio-visual
digital assetsthat are
issued in
“authenticated”limited
editions and for which
ownership is evidenced
on blockchain, powered
by smart contracts in the
same manner
ascryptocurrency.
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8. Celebrities
Who is Creating NFTs ?
Artists Sports Icons
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Content Creators

9. Young Millenials
Global connected 18-28
year olds who have only
one asset class :
Cryptos. In India its a 3
Million strong
Community
Who is Buying NFTs ?
Investors
NFTs are widely being
accepted as an alternate
asset class and multiple
serious investors are
now actively engaging
Collectors &
Auction houses
Collectibles have always
attracted fans.
Worldwide merchandise
and collectibles are a
way to showcase
solidarity and trade at
the right time
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10. Where are creators selling
their NFTs ?
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Marketplaces
Equivalent to Amazon,
there are platforms like
OpenSea, rarible etc for
this purpose
Own Storefront
Like branded ecommerce stores, you
can now make your own NFT
marketplace using tools like NFTically
(similar to Shopify)
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11. What can you sell as NFTs ?
Images, Songs, GIFs and Videos
Exclusive images / videos / audio which are of value
to a buyer and can be traded in the real world
Tickets and Merchandise
Have an upcoming event ? or an iconic costume or
design which has a strong significance and has a
loyal fan base ?
Access
Give NFT holders an access to an
otherwise inaccessible or restricted
access (think club membership)
Curated content
have a passion to be show-cased ? A side of you
which no one knows about (or are curious about)
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PRACTICALLY ANYTHING THAT IS VALIDATED AND NON REPLICABLE

12. Is it supposed to be
only online / digital
content ?
No. in fact hybrid NFTs - where the physical product
is on sale , and its ownership record is in form of a
NFT is increasingly getting mainstream
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13. What are collectors and
fans paying for ?
There are multiple things they pay for :
Rarity / Art : The uniqueness and transaction value of the art
Utility : Where an owner of an NFT is entitled to certain
benefits or opportunities as a result of ownership.
Access : NFTs that include unique access triggers (like a club
membership, event ticket, by invite drops etc)
Surprise : Fans love surprises - specially when its from their
superstars - so gifting and engagement NFTs are popular too
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14. How do you start ?

15. Step 1 :
Conceptualize
What would your buyers buy ?
What is it that you are planning to launch ?
is it artwork / images / unseen videos etc ?
Could it be an opportunity to meet you ?
When ?
Timing is very important. Near an
important event (like album launch /
movie release / upcoming match etc)
Why ?
The common story is an inetgral part of
your launch. Think about a tight context
and the "why"
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16. Step 2 : Create
your crypto wallet
What is a wallet ?
Same as your amazon / paytm wallet, you
need to create a crypto wallet - from
where you sell and receive payments
Important
All your transactions are dependedmt om
this wallet and your corresponding wallet
address. Protect your wallet credentials
with safety.
What are good wallets ?
Try standard wallets like Metamask , Trust
wallet etc
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17. Step 3 : Create
and Upload your
NFTs
What to upload ?
Think why would anyone want to buy your
NFT and how it qualifies to have rarity and
transactability
Just a digital art or more ?
What would a buyer get ? is it just a digital
product or an associated experience or
physical product
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18. Step 4 : Pricing
and Royalty
Decide the price of your NFT
Like every product and service, there is a
cost you can peg to your artwork. Decide it
rationally
Your earning is not just the first
sale
As an NFT owner, you get the first sale
value + a royalty share of all further
transactions - automatically - and this is
decided by you while uploading your NFT
Your NFT value is driven by Trust
+ History + Transactability
Use your community to benchmark the
pricing. Drop the first few pieces at a lower
price to your superfans and look at how it
gets traded.
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19. How to get started on
your NFT journey ?
IDENTIFY
Content
Discuss it with NFT experts to create
your first NFT of collectibles which
could be digital or hybeid
COMPLIANCE
For NFT Content
Source validation and ownership
assessment is very critical to the
launch
LAUNCH PLAN AND PR
To launch your power NFT plan
You understand the important of
conversations - so engage in a high impact
PR plan to create a super successful launch
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20. LIFELONG
Royalties
Artists do not only make money from selling their digital
art tokens one-time but can keep earning from them as
long as those tokens exist. You can program royalties into
your digital artwork, and this allows you to receive a
percentage of sales profit anytime the artwork is sold to a
new user.
The percentage programmed into the artworks can range
from 2.5% to 10%, and this ensures that you receive
interest on life-time resales of the NFT art.
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21. FEES OF
LISTING
And Transactions
According to one analyst, the minimum cost of minting an
NFT is around $70, which means that the token price
would be somewhere close to $100. This is about 3 to 15
percent for the initial sale and about 10% for secondary
sales.
The Ethereum gas fee is the amount that you have to pay
for transactions on the Ethereum blockchain. High gas
prices tend to be a huge barrier to entry for artists and
most of them wait for the gas prices to come down before
minting an NFT.
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22. WHICH
BLOCKCHAIN ?
and which platform ?
While Ethereum is behind the world's biggest and most
well known platforms like OpenSea, there are multiple
options available. Your key decision metrices are
Credibility, trasaction settlement times, gas fee etc
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23. Marketing
your NFTs First Set of buyers : The quality of first set
of buyers define your NFT future. Exclusive
drops for super fans is a great idea
Partnerships : Co create and co-market
Establish transactability. Easily
transactable NFTs with velocity are the
best bets for collectors
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and which platform ?
Aesthetics : Create an NFT which you are
proud of. Extra effort in detailing and
pouring your originality and persona drives
fan crazy

24. Some India
(Success) Stories
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25. The NFT
Journey
Find and engage with your
superfans - enhance your
legacy - have fun - and make
money
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26. hitesh.g.bms@gmail.com
HG