Technology Toolbox: Tech Trends for the CPA

1. TECHNOLOGY TOOLBOX

2. For Additional Social Media Coaching, Mentoring, Presentations
Visit Mitch Miles and The
26.2 Group at the following
@mitchmiles – Twitter
LinkedIn.com/in/mitchmiles – LinkedIn
mitchmiles262@gmail.com - email
336.303.0262 - Phone

3. Today’s Roadmap
Starting Point
Mile #1: In Only 60 Seconds
Mile #2: Google Rules
Mile #3: Social Media is…
Mile #4: Mobile Mania
Mile #5: There’s An App For That?
Mile #6: In The Clouds – Cloud Computing
Mile #7: Most Important Social Media: LinkedIn
Miles #8, #9, & #10: Facebook, YouTube, Twitter
Miles #11: Additional Social Media Tools & Best Practices
Finish Line

4. Only 10% leverage online or cloud
solutions to collaborate and share
accounting information with clients.
Surveyed 1,200 accountants across the U.S. and
around the world for our most recent Sage
Accountancy Index survey.
November 30, 2015

5. Why Accountants Must Adopt Mobile and Cloud Tech in 2016
by Jennifer Warawa - November 30, 2015
58% most often work with their
clients face-to-face and with
physical documents.
Surveyed 1,200 accountants across the U.S. and
around the world for our most recent Sage
Accountancy Index survey.
November 30, 2015

6. 51% of accountants do not have anytime,
anywhere access to view, exchange or
update client accounting information
capabilities.
Surveyed 1,200 accountants across the U.S. and
around the world for our most recent Sage
Accountancy Index survey.
November 30, 2015

7. A total of 3,061 accounting professionals participated
in the 25th anniversary TTI U.S. survey.

8. A total of 3,061 accounting professionals participated
in the 25th anniversary TTI U.S. survey.

9. A total of 3,061 accounting professionals participated
in the 25th anniversary TTI U.S. survey.

10. A total of 3,061 accounting professionals participated
in the 25th anniversary TTI U.S. survey.
#1. Securing the IT Environment
#2. Managing and Retaining Data

11. www.aicpa.org/InterestAreas/InformationTechnology/Resources/TopTechnologyInitiatives/DownloadableD
ocuments/16770-378_2014_North-America-TTI%20Survey_F.pdf

13. What Does Technology Mean To
You?

14. LinkedIn (2003) – 12 Yrs Old
Facebook (2004) - 11 Yrs Old
YouTube (2005) – 10 Yrs Old
Twitter (2006) – 9 Yrs Old
SlideShare (2006) – 9 Yrs Old
Pinterest (2010) – 5 Yrs Old

20. You donut get a 2ND CHANCE
TO MAKE A FIRST IMPREZZION

21. 2nd Impressions

22. 1st Impression is online

23. 1st Impression is often
Smartphone, Tablet, or Mobile Device

24. 2015
Everyone is looking
down at their phones

30. NOT
Your business is
what You say…
It is what
SAY!

31. ACTIVITY: Google Yourself

32. You Need A Google Account
www.google.com
Google Basics

33. Google Alerts
Search Engine

34. Example: Google Alert

36. ACTIVITY: Google Yourself

37. Mobile Mania

40. Photo by renaissancechambara - Creative Commons Attribution License http://www.flickr.com/photos/39435232@N00 Created with Haiku Deck

42. Photo by Robert S. Donovan - Creative Commons Attribution License http://www.flickr.com/photos/10687935@N04 Created with Haiku Deck

46. www.pcmag.com/reviews

52. Photo by Bookis - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/21905913@N00 Created with Haiku Deck

53. Photo by IntelFreePress - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/54450095@N05 Created with Haiku Deck

54. WEARABLE TECHNOLOGY

59. Don’t Forget About

62. Today’s Roadmap
Mile #1: In Only 60 Seconds
Mile #2: Google Rules
Mile #3: Social Media is…
Mile #4: Mobile Mania
Mile #5: There’s An App For That?
Mile #6: In The Clouds – Cloud Computing
Mile #7: Most Important Social Media: LinkedIn
Miles #8, #9, & #10: Facebook, YouTube, Twitter
Miles #11: Additional Social Media Tools & Best Practices

63. Photo by PONCE 2007 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/9546546@N02 Created with Haiku Deck

66. www.cloudwards.net/comparison

67. HEADACHE YET?

69. Today’s Roadmap
Mile #1: In Only 60 Seconds
Mile #2: Google Rules
Mile #3: Social Media is…
Mile #4: Mobile Mania
Mile #5: There’s An App For That?
Mile #6: In The Clouds – Cloud Computing
Mile #7: Most Important Social Media: LinkedIn
Miles #8, #9, & #10: Facebook, YouTube, Twitter
Miles #11: Additional Social Media Tools & Best Practices

70. YOUR #1 PROFESSIONAL
“PERSONAL BRANDING”
PLATFORM

71. WHY

72. IS

73. LinkedIn’s mission is connecting the
world's professionals to make them
more productive and successful.

74. IS
YOUR ONLINE
BUSINESS CARD

75. Social Networking Site
for Business and
Career.
#1

76. WHY?

77. 2 NEW MEMBERS JOIN LINKEDIN
EVERY SECOND.

78. 400+ Million Members
in
200+ Countries

79. 150+ Million Members
in the
U.S.A.

81. 7+ MILLION COMPANY
PROFILES
2.9 MILLION IN U.S.A.

82. 2+ MILLION LINKEDIN GROUPS

83. DOES
WORK

84. – 1st Degree – personal,
immediate network.
– 2nd Degree – connected to at
least one member of your 1st
degree to introduce you.
– 3rd Degree – connected to at
least one member of your 2nd
degree connection.

85. 1. Professional Profile Photo
2. Professional LinkedIn Headline
3. Profile Summary with Specialties
4. Obtain at least 3 Recommendations
5. Education History
6. Current Employment Position
Professional Profile

88. I help X do Y so that Z.
Professional LinkedIn Headline

91. Building YOUR List (LinkedIn Network)
• Upload contacts from your email
provider.
• Connect with classmates.
• Local associations, Industry
associations

95. Today’s Roadmap
Mile #1: In Only 60 Seconds
Mile #2: Google Rules
Mile #3: Social Media is…
Mile #4: Mobile Mania
Mile #5: There’s An App For That?
Mile #6: In The Clouds – Cloud Computing
Mile #7: Most Important Social Media: LinkedIn
Miles #8, #9, & #10: Facebook, YouTube, Twitter
Miles #11: Additional Social Media Tools & Best Practices

96. Over 1 billion facebook posts everyday.
Over 80% Check facebook Once a Day.
Median age of facebook is 38 (48 in USA)
61% of Facebook users are age 35 or older.
Members over the age of 55 grew 513%
Key Facts

98. JUMP IN
Facebook Safety Center

99. JUMP IN
What is the number of
languages available on
facebook?

100. JUMP IN

101. JUMP IN
What % of facebook users are
outside of the United States?

102. JUMP IN

103. JUMP IN

105. 59% of senior executives would rather
watch a video than read text.
65% of those who view a video click
through to visit the vendor website.

106.  3rd Largest Search Engine. Google is #1 Facebook is #2
 Owned by Google
 2+ Billion Views a Day
 Average person spends 15 minutes per day on YouTube.
 70% of the activity on YouTube comes from outside US
Key Facts

110. UNBOXING

115. JUMP IN
An information network – used to
share and discover new information

116.  1+ Billion registered users
 100+mn tweets are written every day
 75% of traffic comes from outside of
Twitter
 Apps, Links, Mentions, Facebook, etc.
Key Facts

117. Conner Riley
Story of

118. Cisco Fatty

123. Snapchat
•Photo and video messaging app
•Allows users to take photos and videos and
add text, drawings, or emojis before
sending to recipients.
•Messages only last up to 10 seconds before
they disappear forever.

126. JUMP IN
SlideShare is the World’s Largest Community
for Sharing Slideshow Presentations and
Videos
PDFs
Documents
Webinars

127. Stay Organized

128. Remember: Relationships Matter
Social Media is only one mile in your
marketing / branding / Technology marathon.

130. For Additional Social Media Coaching, Mentoring, Presentations
Visit Mitch Miles and The
26.2 Group at the following
@mitchmiles – Twitter
LinkedIn.com/in/mitchmiles – LinkedIn
mitchmiles262@gmail.com - email
336.303.0262 - Phone