The highlights from the slides we shared last night as we discussed how social enterprises can raise funding, especially via crowdfunding in Hong Kong. Disclaimer: The views expressed in this document are the authors own and don't claim to be those of anyone else. The document may be open to interpretation. The author is not liable for any actions / mis-actions taken as a result of the content of this document.

1. www.retirednotout.com
A disruptive online marketplace
connecting mature talent with meaningful opportunities.

3. C R O W D F U N D I N G
S O C I A L E N T E R P R I S E S
F U N D I N G S O C I A L G O O D
Priyanka Gothi

4. • What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T

5. • What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T

6. raising funds for social good
retail grants institutional
investment / p2p lendingdonation / rewards
corporates government
/NGO
friends /
family &
social
personal
smaller ticket
size
donate mindset
personal
advertising driven
unpredictable
costly
small ticket size
Angels / VC Banks /
Accredited
Lenders
Deep scrutiny
End goal to sell
Access to
network
Eligibility
Tough banking
environment
Access
incubator / accelerator
application
driven
‘competition
mode’
large ticket size
application
driven
lots of
paperwork
regulated
large ticket size
D E C O N S T R U C T I N G T H E F U N D I N G L A N D S C A P E F O R S O C I A L
E N T E R P R I S E S
Regulated by Securities and Futures Commission
grants

8. T H E L I M I T L E S S P O S S I B I L I T Y
O F E X T R A C T I N G F O U N D AT I O N A L S U P P O R T
F R O M U N K N O W N E VA N G E L I S T S

11. REWARDS
EQUITY
LENDING
DONATION
kickstarter
nextchapter
sparkraise
indiegogo
fundable
kiva
lendingclub
chuffed
upstart
crowdfunder
startsomegood
causes
gofundme
circleup
welend
monexo
fringebacker

12. • What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T

13. REWARDS
EQUITY
LENDING
DONATION
kickstarter
nextchapter
sparkraise
indiegogo
kiva
chuffed
welend
monexo
fringebacker
startsomegood

14. • What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T

15. L E T ’ S TA L K A B O U T

16. L E T ’ S TA L K A B O U T

17. M Y T H S

18. S O C I A L E N T E R P R I S E S A R E ‘ S E X Y ’

19. C R O W F U N D I N G I S ‘ E A S Y ’

20. IT’S EASY
C R O W F U N D I N G I S ‘ F R E E ’

21. C R O W F U N D I N G H A S N O ‘ R I S K S ’

22. T H E C R O W D E X I S T S O N T H E P L AT F O R M
A N D I S WA I T I N G F O R Y O U

23. • What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T

24. T H E S O C I A L E N T E R P R I S E PA R A D O X
Mission Vs. Money
Is your story designed
for ‘crowdfunding?
Do you want money?
Sales or Network?
Do you have a
crowd?
Do you have the
bandwidth for a full
time second job?
Do you have the
marketing plan?
How well do you
know your
audience(s)?

25. • What is Crowdfunding?
• Is it right for YOU?
• Are you ready for it?
• The landscape in Hong Kong
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T

26. # F I N D C R O W D
# F I N D WAY T O WA L L E T

27. Earning Trust Platform Choice Target
Failure to Succeed
Protect IdeaBacker ReliabilityInterest

28. • What is Crowdfunding?
• Is it right for YOU?
• Are you ready for it?
• The landscape in Hong Kong
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T

29. BUILD STORY
BUILD & SEGMENT
NETWORK
MEET. MEET. MEET
KNOW WHY
REWARDS
CONTINUOS
REVISION
MARKETING PLAN

30. https://www.nextchapter.com.hk/campaign/retired-not-out