1. THE
PRODUCT DEVELOPMENT
PROCESS
AND
TYPES OF PRODUCT
By group – B
Team leader –
(GOURAV RANJAN)
2. PRODUCT DEVELOPMENT
PROCESS
It is process that describes the basic steps
needed to design a product. This process
represents the basic sequence of steps or
activities that a firm employs to conceive, design
and bring a product to market which suits the
customer demand.
3. PHASES OF PRODUCT DEVELOPMENT
Planning
Concept Development
System-Level design
Design Detail
Testing and Refinement
Production Ramp-up
4. 0. PLANNING :
Referred as phase ‘zero’;
Begins with corporate strategy , assessment of
technology development and market objectives.
This phase specifies the target market for the product,
business goal, key assumption and various different
constraints.
5. 1. CONCEPT DEVELOPMENT:
The need of target market is specified,
Product concept are generated, evaluated and
compared,
One or more product concept are selected for further
development and testing.
6. 2. SYSTEM LEVEL DESIGN :
Product architecture,
The decomposition of the product into subsystem
and components,
Geometric layout of the product,
Functional specification of each of the product
subsystem,
Preliminary process flow diagram for the final
assembly process.
7. 3. DESIGN DETAIL :
Output of this phase are –
Drawing or computer file describing the geometry and
its production tooling,
Specification of purchased part,,
Process plan for the fabrication and assembly of the
product .
8. 4. TESTING and REFINEMENT :
Construction & evaluation of multiple preproduction
versions of the products,
Prototypes are made with same geometry and material
properties as per the final product but not necessary
the same fabrication,
Prototypes are tested whether the product will work as
designed and satisfy consumer demand.
9. 5. PRODUCTION RAMP-UP :
Product is made by using the intended production
system,
Purpose of the ramp up is to train the workforce and to
work out any remaining problems to the production
process,
Products produced during product ramp up are send
to preferred customers and careful evaluation is done
to checkout remaining flaws.
10. TYPES OF PRODUCT :
Generic (market pull products)
Technology push products
Platform products
Process incentive products
Customized products
High risk products
Quick build products
Complex systems
Concept is a description of the form, function, and features of a product and is usually accompanied by a set of specifications, an analysis of a comparative products and a economic justification of the project.