An analysis of how people spend their time found that 28% is spent on interruptions from things that are not urgent or important, such as unnecessary emails. 25% is spent on productive content creation like writing emails. 20% is spent in meetings and 15% is spent searching through content. Only 5% of time is spent thinking and reflecting. The Petraeus Big Idea Framework suggests getting the "big ideas" right first, then communicating those ideas within an organization, overseeing and implementing the big ideas, and capturing and sharing refinements to the big ideas.