2. Project Introduction I
Brief
IWM

3. Project Introduction II
Strategic Objectives
→ AUDIENCE CENTRED
→ LONG TERM IMPACT
→ CONTINUOUS EVOLUTION
→ HIGH PROFILE
→ EFFICIENT AND EFFECTIVE

4. Site Research I
Current use
~ 40% Exhibition and Gallery space
~ 30% Unusable space
~ 1% Commercial space

5. Site Research II
Visitor Data
Museum occupancy for peak hour was over 1,000 people (Buro Happold)

6. Case Study I
Canadian War Museum

7. Case Study II
National Army Museum

8. Case Study III
Paris Army Museum

9. Case Study IV
Natural History Museum

10. Case Study V
Client Suggestions
→ Jewish Museum Berlin
→ Newseum, Washington DC
→ National Museum of Scotland

11. Initial Idea I
Masterplan

12. Initial Idea II
The Gallery
Existing Structure Proposed Structure

13. Initial Idea III
Cross Bridges

14. Initial Idea IV
The Light Project

15. Initial Idea V
Overhang

16. Critical Session I
Evaluation Headings
Value
Planning
Risk
Programme
Visual
Impact
Outreach
Structural
Feasibility
Sustainability
User
Experience
TOTAL
SCORE
Strength of
Project
(if planning risk =
0)
Weighting 3 1 2 3 3 1 2 3 171
Light Project 7 1 5 5 5 6 4 7 97
The Gallery 8 1 3 5 5 6 5 6 95
Cross Bridges 8 1 4 8 7 7 6 8 121
Atrium Spiral 5 0 N/A N/A N/A N/A N/A N/A N/A
top down
structure
The Bunker 8 0 N/A N/A N/A N/A N/A N/A N/A clear route
Overhang 7 1 8 9 7 8 7 5 123
Side Extension 7 1 8 6 5 8 6 6 109
Towers 8 0 N/A N/A N/A N/A N/A N/A N/A novelty
Park
Development
7 1 9 8 9 8 5 8 133
Themed Park 9 0 N/A N/A N/A N/A N/A N/A N/A high revenue
Basement
Entrance
8 1 6 9 7 7 7 8 130
Criteria
Project

17. Design Selection I
The Gallery

18. Design Selection II
The Extended Experience

19. Objectives I
Short Term
Project I Team Project II Team Park Development Team
Filippo Boselli Tamara Brooks Aparna Mathur
Manuel David Abreu Nathan Christie Guillaume Valla
Haziq Ramli Jack Pearson

20. Objectives II
Long term
→Will – Value
→ Filippo – Structural Feasibility
→ Manuel – Planning Risk
→ Tamara – User Experience
→ Nathan – Programme
→ Jack – Sustainability
→ Haziq – Visual Impact
→ Aparna - Outreach

21. Objectives III
Final Result
Objectives by 2020:
→ Increase exhibition space by 50%
→ Increase commercial space to 5% of overall area
→ Average increase of 3% per annum in visits