2. Why our Mission Matters
What’s happening is not what consumers or advertisers want
Advertisers are
looking for new
places and better
ways to tell their
stories and build
awareness and
engagement +
Conversions
Ads or posts that
look and feel like
a site but then link
consumers out of
experience is not
native advertising
We Change All That…..
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3. Display Advertising- Banner Disappearing
This barely works > .02% Click Through
This never worked, unless by mistake
4. Native In-Stream Advertising: Where it’s all headed
Native advertising is a form of paid media where the
ad experience follows the natural form and function
of the user experience in which it is placed
Most of these link
you off site /out of
app immediately
5. Native is the most (only)effective advertising on Smart Phones
Most of these link
you off site /out of
app immediately
6. In Experience Native
(Keeping user on site, engaged and going deeper + Conversion)
Embed or pop
Full Page
Imagery, Video, Text
Call to Action
Sign-up
Purchase or Book
Converse
Share- Social, email
7. Groundbreaking Native Technology
The intersection of design, content and the user-experience
Agencies
Publishers
Brands
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Centralized CMP Studio
Revolutionizes content
management and use / reuse
Brand self-publishing enabled
Automate workflow processes
Collaboration
Template / capsule building
Robust Reporting & Analysis
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Compelling multi-media
content
Wrapped in amazing
functionality
Multi-channel distribution
Portable, transportable and
re-usable
Full socially enabled
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Accessible on any device
Responsive design
Interactive , engaging,
transaction enabled,
commerce capable, lead
capture
Visible / sharable by everyone
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8. •
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Technology
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Want consumers to stay on site and
engaged/convert/no link off
Always seeking differentiated ad
products that do more
Process to manage / deliver ad
content is fragmented
Want fast production and reusable
content
Collaboration needed
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The Visual Web
Always changing-moving fast
Moving to card and feed based
internet
consumers/mobile are driving
Conversion + transaction should
happen within experience
HTML 5 Vs. Flash
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Brands are becoming publishers
Creating vast amounts of rich content
and looking for distribution
Sharing and social amplification
important
Brands want to self-publish
Native/Sponsored Ads are on the rise
Want fast production and reusable
content
Collaboration needed
Brands
Publishers
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Have insatiable appetite for content
Never pay attention to banner ads
and still don’t
Looking for rich, more compelling
experience
On their device of choice
With as little as friction as possible
Consumers
What We See
9. The Consumer Experience
At the heart of everything we do
RICH MULTI -MEDIA
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IN-EXPERIENCE
Capsules are like story boxes
Open any kind of media
Presented as collective storytellers
Inform and fulfill a consumer’s curiosity
Deepen engagement
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ON ANY DEVICE
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SHARING
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Most people use two or more different devices /
day to get or provide information
CAPSULES are adaptive, delivering to any device
of the consumers choosing
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Consumers can share CAPSULES with their
friends on social networks, via email or posts
The CAPSULE experience remains the same
wherever they are
Heightened state of awareness and engagement
TRANSACT
INTERACTIVE
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CAPSULES live anywhere and everywhere
Web sites, in feed, emails
Consumers stay within their chosen experience,
where they began the journey
Keeping consumers longer, minimizing linking off
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Consumers interact with brands or publishers in
real-time
Chat, IM or real-time conversations
Inside a CAPSULE experience
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CAPSULES are transaction and commerce enabled
Consumers can accept an invitation, offer, book or
buy
Within the same rich experience
Wherever they are
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10. Tangible Benefits Brands & Publishers
A new paradigm of shared value
INTEGRATED
COLLABORATION
KEEP CONSUMERS
IN THEIR EXPERIENCE
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rich in-depth storytelling
intimately closer to the consumer
huge lift in visibility and value
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faster time to market
vastly improved scalability at
dramatically reduce costs
TOTAL CONTROL
ON-GOING
ENGAGEMENT
not “one time” events
“carry on” the conversation
continuous CAPSULE updates
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MONETIZATION
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BRANDS, AGENCIES & PUBLISHERS
TWO SIDES OF THE SAME
COIN
aligns monetization goals
with consumers’
maximizing buying potential
at the highest point of conversion
SELF PUBLISHING
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used independently
offered as a self-publishing
capability
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of the message
automatically updates “on the fly”
one backend change updates every
instance
MEASUREMENT
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integrated analytics
every view, action, path taken,
impression, click, embed +
AMPLIFICATION
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portable, transportable
huge amplification
pervasive reach and engagement
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11. Value Proposition “So What”
TODAY
WE..
VALUE
CONTENT CREATION, DESIGN &
DELIVERY IS LABOR INTENSIVE &
COSTLY
STREAMLINE CONTENT
WORKFLOWS, DESIGN &
MANAGEMENT
DRAMATIC COST REDUCTION AND
ACCELERATE PRODUCTION WHILE
INCREASING SCALE
AD PRODUCTION IS NOT
COLLABORATIVE AND DOES NOT
ALLOW FOR SELF-PUBLISHING
ALLOW PUBLISHERS, BRAND,
ADVERTISERS TO COLLABORATE
IMPROVES FINAL PRODUCT AND
CUT COSTS
CENTRALIZE CONTENT AND
MAKE IT REUSABLE
IMPROVES FINAL PRODUCT AND
CUT COSTS. INCREASES PRODUCT
QUALITY AND IMPACT
ENGAGEMENT/CONVERSION
DOES NOT HAPPEN “IN
EXPERIENCE”
MOVE THE ABILITY TO
ENGAGE/PURCHASE TO THE
EXPERIENCE
MAXIMIZE BUYING POTENTIAL AT
THE HIGHEST POINT OF
CONVERSION PARTICIPATE IN
TRANSACTION - $$
CONTENT DOES NOT
EFFECTIVELY SPREAD AND
LEVERAGE OTHER EXPERIENCES
AND NETWORKS
MAKE NATIVE ADVERTISING
PORTABLE WITHIN FEEDS
WEBSITES AND AD CHANNELS
LIFT IN AMPLIFICATION, PERVASIVE
REACH AND ENGAGEMENT/UPLIFT
ON KEY METRICS- TIME ON
SITE/NEW VIEWERS - $$
CONTENT AND DATA IS
FRAGMENTED AND NOT
CENTRALIZED AND EASILY
REUSABLE
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12. Native Advertising By The Numbers
Native social advertising revenues will grow from
$1.6 to $6.4 bn
99.8%
In 2017
of banner ads are being
ignored
Of surveyed venture
capitalists, private equity
firms, and angel donors say
they are likely or very likely to
invest in companies that sell
native advertising solutions
57%
OF ONLINE
73%
PUBLISHERS
NOW OFFER NATIVE
ADVERTISING
$
Native Ad ampaigns can
cost anywhere between
$5,000 for a post to as
much as $100,000
Native campaigns have
performed 5x-20x industry
norms for banner ad click
rates
85% of content publishers
believe that native advertising
represents a new and viable
revenue stream
70%
Of designers say User Experience is the
most important thing in native advertising
13. Tangible Consumer Benefits
MULTI MEDIA STORY BOX
IN_THEIR CHOSEN EXPERIENCE
EXCITING
EVERYWHERE
RICH
ANYWHERE
WHERE THE JOURNEY BEGAN
DIFFERENTIATING
RELEVANT
NO LINK OFF
WILL SHARE THIS
OM ANY DEVICE
SOCIAL NETWORKS
WHAT WHEN
EMAIL
POST IT
CHOICE
SAME EXPERIENCE
ADAPTIVE
CONVENIENT
CONSUMERS
INTERACTIVE
CHAT
RESOURCES
IM
REAL-TIME
WILL LOVE IT
MORE VALUE
MORE ENGAGING
MORE TRANSACTIONS
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