1. Chick-­‐fil-­‐A
is
a
private,
family
owned
fast-­‐food
restaurant.
Founded
in
1946
by
Trutt
Cathy,
the
popular
chain
restaurant
now
has
over
1,600
locations
in
the
United
States,
making
it
the
second
largest
chicken
chain
in
the
nation.
Trutt’s
son,
Dan
Cathy,
now
leads
the
company
as
COO
and
president.
Chick-­‐fil-­‐A
is
well
known
for
the
company’s
strong
Christian
beliefs.
Unlike
most
business
alike,
Chick-­‐fil-­‐A
is
closed
for
business
on
Sundays.
Headquarters:
Chick-­‐fil-­‐A,
Inc.
5200
Buffington
Road
Atlanta,
GA
30349-­‐2998
(404)
765-­‐8038
Slogans:
We
Didn't
Invent
the
Chicken,
Just
the
Chicken
Sandwich
Eat
morchikin
USP:
Good
quality,
tasty
chicken
serving
quick
service
restaurant
Target
Market:
Middle
and
upper
middle
class
urban
families,
in
search
for
quality,
convenient
restaurant.
Segment:
People
who
are
looking
to
have
chicken
as
an
alternative
to
beef
Competitors:
KFC
Popeyes
Burger
King
Executive
Committee:
S.
Truett
Cathy,
Founder,
Chairman
and
Chief
Executive
Officer
Dan
T.
Cathy,
President
and
Chief
Operating
Officer
Donald
M.
"Bubba"
Cathy,
Executive
Vice
President
and
Dwarf
House
President
James
"Buck"
McCabe,
Executive
Vice
President,
Finance
and
Chief
Financial
Officer
Steve
Robinson,
Executive
Vice
President,
Chief
Marketing
Officer
Perry
Ragsdale,
Executive
Vice
President,
Design,
and
Construction
Timothy
Tassopoulos,
Executive
Vice
President,
Operations