2. Artist
• The artist is a young woman, she would fit
into the ‘pop’/soul genre of music. She
would have a unique style but her songs
are relatable to and can engage with most
audiences.
3. Target Audience
• Our target market is 16-30 year old
women. We feel that this audience are
more likely to relate to the artist as either a
role model or someone with similar issues
or feelings.
4. Style
• As we mentioned earlier, the genre is ‘pop’/soul.
However, unlike similar artists such as Rihanna
or Beyonce, we will aim to present her in an
approachable way, so that the target audience
can associate with her.
• Also, we hope to achieve an iconic style which
will make her stand out from other artists in the
genre.
