Gragg advertising marketing to generate quality leads

This document is a confidential communication from Gragg Advertising. The material contained herein and the intellectual property it represents are for your consideration only and remain the property of Gragg Advertising. This document may not be quoted, published, copied, divulged to others, disseminated, or stored in or distributed over an information retrieval system without the prior written consent of Gragg Advertising. Copyright © 2009 Gragg Advertising. All rights reserved. Marketing to Generate Quality Leads April 23, 2010

Reality of Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*2010 Gragg 50 Campus Study

Unemployment Trends US Dept of Labor Statistic 2000-2009

Back into the Classroom from 2000-2008 US Dept of Labor Statistic 2000-2009

Lead Volume from 2005 - 2009 ,[object Object],+91% +37% +27% - 12%

Average Conversion Rates Source: Gragg Advertising 50 school study 2010 Medium 2007 2008 2009 DM 7.62% 7.54% 7.68% Non-media 12.63% 18.97% 40.12% PDL/PDR 20% 19.4% 19% PPL 4.37% 2.95% 2.11% Print 3.68% 8.60% 3.20% SEM 2.4% 2.33% 2.23% TV 12.06% 11.68% 11.75% Website 5.56% 8.87% 6%

Lead Volume by Medium and Conversion Rates Source: Gragg Advertising 50 school study 2010 Lead Volume by % Conversion Ratios Lead Volume by % Conversion Ratios DM 9.6% 10.2% 3.2% 7.68% Non media 4.4% 15.1% 6.8% 40.12% PDL 29% 20% 19% 19% PPL 14.5% 3.6% 34% 2.11% Print 5.2% 10% 1.7% 3.2% SEM 9% 12.9% 2.3% 2.23 % TV 8% 13.4% 9% 11.75% Website 12.2% 17% 16% 6% Yellow Pages 1% 19.7% 1.5% 16% High School 7.5% 3.2% 6.5% 8% 2006 2009

Overall Conversion Rates for 2009 ,[object Object],TV = 11.75% Print = 3.2% Inserts = 5% SEM= 2.23% PPL= 3% Website= 11.91% Email = 4% Direct Mail = 7.68% Total Traditional Media = 8% Total Interactive Media = 4% Total Media = 5% Total Non-Media = 40% Overall Total = 8%

Overall Conversion Rates for 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why a Full Media Mix Strategy is Important ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail 2009 Conversion Rate: 7.68% - 3 year trending has remained steady

Non Media/Other G E A B C D F 2009 Conversion Rate: 40.12% - 3 year trending is on the rise

Print 2009 Conversion Rate: 3.2% - 3 year trending has been consistent

Email 2009 Conversion Rate: 6% - 3 year trending has fluctuated since 2008

Website 2009 Conversion Rate: 6% - 3 year has fluctuated

Pay Per Lead E A B C D F G I H 2009 Conversion Rate: 2.11% - 3 year trending has remained steady

Television 2009 Conversion Rate: 6% - 3 year trending has remained steady.

Yellow Pages 2009 Conversion Rate: 16% - 3 year trending has remained steady

Our Position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Important Questions for your School ,[object Object],[object Object],[object Object],[object Object]

Creating Efficiency with Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quality Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Admission Strategies to Convert Quality Leads

The Cost to Acquire a Student ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing the Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Changing Impact on Admissions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing the Change in Admissions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimal Referral and PDL Strategy ,[object Object],[object Object],[object Object],[object Object]

Impact on PDLs and PDRs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Student ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finish with Retention ,[object Object],[object Object]

Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],SOURCE: U.S. Department of Education, National Center for Education Statistics, Integrated Postsecondary Education Data System (IPEDS), Spring 2008 and Spring 2009

Retention Rate for Two-Year Schools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You Can Affect Your Retention Rates

Thank you! Questions and Answers

Join Us before CCA! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Get in the Mix! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gragg advertising marketing to generate quality leads

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Gragg advertising marketing to generate quality leads

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