Graham Garner

Waterloo, Iowa Area United States

Vice President for Marketing and Communication

Education

I serve as the college’s chief marketing and communications officer. I oversee marketing, design, and communications professionals and serve as a member of the President's Cabinet. • Undertook the college's first-ever marketing research project, including a qualitative and quantitative phase. Worked with a higher education research-only firm to design the scripts, questionnaires and surveys used to understand our market position amongst key stakeholder audiences. • Developed a positioning strategy for the institution, supported by marketing triggers and characterized by tone, personality and a positioning statement. • Worked with internal team and external agency-of-record to dev...