Gramener is always on the lookout for talent who like to work with numbers and aspire to be the Algorithm Translators. This deck is presented to cohorts at IIM's and other B School as part of Gramener company overview session.

2. Enterprises need help connecting Decisions to Data
ANALYTICS INVESTMENTS DO NOT GUARANTEE EFFECTIVENESS
EXCESSIVE
Easy-to-use business
intelligence tools create a
surplus of reports that aren't
always useful
STALE
Analysts communicate
models—not results
— and businesses can't
pull out the insights
OPAQUE
Analysts don't know what is useful
for the business and business users
cannot interpret the data
MANUAL
Every iteration is created
manually by highly
skilled people, taking
excess time and wasting
valuable resources
UNACTIONABLE
Insights alone are rarely
actionable and cannot
strategically affect the
company’s bottom line
Enterprises have access to information, but the gap between
data science and business impact is too wide
2

3. 33
WE BRIDGE THE DATA CONSUMPTION GAP
Extract meaning using
automated patterns
SERVICES SOFTWARE
Binding visuals together
into a logical story
AI & MACHINE
LEARNING
VISUAL
NARRATIVES
Design-Led Analytical Storytelling
Data Insights Stories
Critical
Reasoning
Creative
Thinking

4. WE NARRATE INSIGHTS as DATA STORIES
INSIGHT STORY
DATA
GRAMENER
COMBINES
INSIGHTS ARE USEFUL,
NON-OBVIOUS FACTS
STORIES ARE
MEMORABLE, VIRAL
FACTS ARE NOT USEFUL
E.g. Delay in cargo delivery
grew 8% last quarter.
INSIGHTS ENABLE ACTION
Lack of forklifts and fewer trained staff
led to the delay.
Improving these can reduce cargo delay
by 15%.
NUMBERS ARE NOT ENOUGH
STORIES EXPLAIN THEM
Delays are due to fragile cargo. Trained
staff and forklifts reduce risk of breakage,
and hence reduce delay.
... TO MAKE DATA SIMPLE AGAIN

5. ..TO DRIVE SUSTAINED BUSINESS IMPACT FROM DATA
INSIGHTS
ARE
USEFUL
BEFORE
These reports don’t drive
business decisions
AFTER
These insights solve on my
core business problems
BUSINESS-LED
ACTIONS
BEFORE
This is boring. I’d rather be
elsewhere
AFTER
This is cool. I’ve to tell my
friends. This will go viral
AND GO
VIRAL
COLLECTIVE
ACTION
BEFORE
I don’t understand these
numbers or calculations
AFTER
My team will remember this
memorable anecdote
ARE
MEMORABLE
SUSTAINED
IMPACT
BEFORE
I see dozens of reports every
day. It’s routine stuff
AFTER
These teach me things I
wouldn’t have guessed at
AND
NON-OBVIOUS
DATA-DRIVEN
DECISIONS
STORIES

6. 6
WHY DID OUR CLIENTS HIRE AND RETAIN US…
IT provides us tools, not solutions. Gramener
offers an end-to-end offering including a service
aimed at solving specific client business problems.
We need Decision making tools. Existing
tools has a pre-defined set of charts that are well
suited for analysis. These are not for presenting the
results of analysis. Nor can they be extended or
embedded.
Existing Infrastructure is expensive. We are
locked in vendor platforms and also each tool is
discrete to create solutions. Scaling up
Infrastructure is expensive
Insight generation is manual: Our existing
setup has minimal ability to read data from multiple
sources/formats and its manual
1
2
3
most common issues faced by business,
Our clients engage us...
Platform
4
We approached Gramener with a problem
statement associated with visualizing high
dimensional data from clinical operations.
The professionalism shown by the consultants,
the programmers and the solution architects
was very impressive. We thank Gramener for
providing their expertise and views to a
problem relevant to us by being true partners
in solving a difficult scientific problem.
Ashwini Mathur
Head Global Clinical
Operations

7. 7
AIRLINE CARGO
OPTIMIZATION
Isolating key
factors that contributed
to the problem
Compiling data in
each of these areas
Creating a model to trace
where the problems lie
Success Story
A leading airline posed these
two questions to Gramener:
When cargo moves from
airline to the warehouse,
what factors cause a delay?
Non-Technical staff should
use application to derive
Insights and make decisions
1
2
We customized
our visual platform
to tell the story
THE PROCESS
7

8. 8
AIRLINE CARGO
OPTIMIZATION
Success Story
Solutions enabled business to
present stories below:
Recovery times were worse on
Friday mornings
ZDH (fragile) product category
had the slowest recovery time
Part-shipped products tended to
perform worse than full-shipments
1
2
3
Using our what if
filters, the client is
able to give SIMPLE
DECISION making
utility to line
managers
The Key:
What If Filters
8
22% improvement in
performance

9. 9
CONVERGED ANALYTICAL APPROACH: SERVWARE
SERVWARE ADVANTAGES Software Platforms Services
Packaged
Applications
Servware
Customizability LOW HIGH LOW HIGH
Differentiation MEDIUM HIGH LOW HIGH
Solution Quality MEDIUM HIGH MEDIUM HIGH
Ease of Use MEDIUM MEDIUM MEDIUM MEDIUM
Time to Solution LOW LOW HIGH HIGH
Cost-Effectiveness LOW LOW HIGH HIGH
Learning Curve MEDIUM MEDIUM HIGH MEDIUM
Process Integration LOW HIGH MEDIUM HIGH
Domain Contextualization MEDIUM HIGH MEDIUM HIGH
Monetize Domain expertise and analytical Insights
Service
Provider
Software
Vendor
Single
Vendor
*Source: Gartner

10. 10
Gartner Coverage of Gramener
Introduction

11. 11
WHATS OUR SECRET SAUCE
PLATFORM
PROCESS
PEOPLE
PROCESS TO AUTOMATE
Design Led Analytics process and also automate
common data problems that are repeatable across
enterprises. E.g. Network analysis, Behavioral clustering,
Hierarchical exploration, Exploratory data analysis, etc..
PEOPLE FOR DOMAIN CONSULTING
We find that value and usage are less a function of
technology and more dependent on delivery. Our
trained team ensures clients leverage our platform and
process optimally.
PLATFORM TO ACCELERATE
The Gramex Platform is at the core of our strategy.
It supports automation of data cleansing, analytics,
visualization and narratives through libraries built with
years of experience in data science.
........ ONE TEAM WITH IP & CONSULTING

12. Standard Data
Connectors
Machine Learning
& AI Libraries
Visual Library
Narratives &
Rendering
OUR DATA SCIENCE PLATFORM: GRAMEX
Open Source
Component
Driven
Architecture
Extensible and
Embeddable
On Premise &
Cloud Deployed
Our Proprietary Integrated Platform enables to
build enterprise grade data apps RAPIDLY
12

13. We Cater to a Global
Clientele from our
International Locations
40%
30%
20%
10%
Programmers
Data Scientists
Data Consultants
Information Designers
OUR PEOPLE: GREAT BUSINESS STORYTELLERS
Addressing Business Problems with a Deep
Knowledge of Statistics, Design and Technology
13
Key
Roles190+ Multi-
Talented Data
Enthusiasts
Analytics &
Machine Learning
Consulting
Programming
Information Design

14. 1414
$128.21B | 36.5% CAGR
AHEAD OF THE GROWING AUGMENTED ANALYTICS CURVE
Gramener has been recognized by
Gartner as a Data Science and Machine
Learning service provider to help Data
and Analytics leaders to fill analytics
deficits and augment their team.
Source: Statistics MRC
Expected of Global Data Science Platform Market
by 2022 during the Forecast Period
Gramener’s market opportunities
include Fortune 500 companies in:
PervasivenessofML-Enabled
AdvancedInsightonAllData
HighLow
Months Days/Hours Instant/In-Line
Time to Advanced Insight
IT-Led
Descriptive
Business-Led
Descriptive
ML, Automation,
Diagnostic Predictive
Semantic
Layer-Based
Platforms
Visual-Based
Data Discovery
Platforms
Augmented
Analytics
Today 2–5 Years
1990
2000
2015
Pharma & Life Sciences
Media & Entertainment
Banking & Financial Services
High-Tech & Consulting
Source: Gartner

15. 1515
Our 100+ clients are spread across all verticals
MEDIA & MARKETING PUBLIC SECTOR & NGO
TECHNOLOGY & CONSULTING BANKING & FINANCIAL SERVICES
PHARMA & HEALTHCARE MANUFACTURING & AGRICULTURE OTHERS

16. 16
FOUNDING TEAM,
HIGH PERFORMERS DRIVEN BY STRONG VALUE SYSTEM
16
EDUCATION
IIT-Chennai, IIM-Bangalore
LEADS
Strategy & Technology
S. Anand
CEO
Singapore
Tools are never the
concern. The motive
and the execution are.
UNIQUE SKILLS
Solve Problems using
Technology
EXPERIENCE
Leading diverse teams at BCG,
Infy Consulting and IBM
EDUCATION
JNTU-Hyderabad
LEADS
Sales & Operations
Naveen Gattu
COO
Princeton, NJ
Great TEAMS
are built on a
foundation of TRUST.
UNIQUE SKILLS
Making ideas reality
EXPERIENCE
Building high performing
global teams at IBM
EDUCATION
REC Suratkal
LEADS
Customer Success & Delivery
Mayank Kapur
CDO
Bangalore
Take care of employees
and they will take care
of clients.
UNIQUE SKILLS
Build motivated competencies
EXPERIENCE
Building diverse COEs and delivery teams
at IBM and Accenture
EDUCATION
CECRI (Engg),
FMS Delhi (MBA)
LEADS
AI and Analytics
Ganes Kesari
SVP Innovation
Princeton, NJ
The heart and soul of the
company is creativity
and innovation.
UNIQUE SKILLS
Data, Design & Technology
EXPERIENCE
Leading diverse teams at Cognizant
and HCL

17. 1717
Consulting Technology
Trainee – BA
Assoc. Data Consultant
Data Consultant
Senior Data Consultant
Lead Data Consultant
Sr. Lead Data Consultant
Trainee – Data
Science/ UX Engineer
Assoc. Data Science/
UX Engineer
Data Science/UX
Engineer
Senior Data Science/
UX Engineer
Lead Data
Science/UX Engineer
Sr. Lead Data
Science/ UX Engineer
Associate Director
Director
Marketing Data Science Information Design
LeadsMembersManagersDirectorsVPs
Trainee – Data Science
Assoc. Data Scientist
Data Scientist
Senior Data Scientist
Lead Data Scientist
Sr. Lead Data Scientist
Vice President
Senior Vice President
Trainee – Marketer
Assoc. Marketer
Growth Marketer
Senior Marketer
Sr Lead Marketer
Trainee – DA
Assoc. Data Artist
Data Artist
Senior Data Artist
Lead Designer
Sr. Lead Designer
Lead Marketer
Assoc.
Princ. Data
Consultant
Manager,
Data Science
Sr Manager,
Data Science
Princ. Data
Consultant
Assoc.
Princ. Data
Scientist
Princ. Data
Scientist
Manager –
Growth Marketer
Senior Manager –
Growth Marketer
Assoc
Prin. Data
Scientist
Manager,
Data Science
Sr Manager,
Data Science
Princ. Data
Scientist
Assoc. Prin.
Information Designer
Princ Information
Designer
Band2Band1Band3Band4Band5
Assoc. Lead Data
Consultant
Assoc. Lead Data
Science/UX Engineer
Assoc. Lead Data
Scientist
Assoc. Lead DesignerAssoc. Marketer
Gramener: Delivery Organizational Career Path
Manager,
Data
Science
Sr Manager,
Data Science

18. 18
Skill Track: Data Consultant
18
Deep
Domain
Expertise
Info
Design &
Presentation
Deep
Programming
Stats &
Machine
Learning
Gramener
Data Skills

19. 19
Skill Track: Growth Marketer
19
Deep
Domain
Expertise
Market
Research
Digital
Marketing
Deep
Programming
Stats &
Machine
Learning
Gramener
Data Skills

20. 20
Summer Internship
1. Step 1 - Interested students express interest in Gramener
2. Step 2 - Shortlist students based on profile screen
3. Step 3 - Shortlisted students pick a case study from a provided list
4. Step 4 - Presentation – Each student will make a 2 minute presentation
on their analysis of preferred Case Study
5. Final Step - One round of interview for shortlisted students
20
1. Culture of Innovation
2. Young team that is hungry for making an impact
3. Diverse range of Projects
4. Learn from the Data Leaders
What’s on Offer
Selection Process

21. 2121
I‘ll be more than happy to hear your
s