Your Target Areas and How Homeowners Find Agents

Your Target Areas
We work with only
1 agent/team per
area/neighborhood
USA
Australia
Canada
New Zealand

We are a data driven company.
Therefore, before we can talk about working together,
we must agree on what to do to grow a business,
based on the data we see :)

Other
7%
Direct Mail
2%
Newspaper Ad
2%
Home Builder Referral
3%
Social Networks
3%
Referral from agent
6%
Search Engine
6%
Know from community
7%
Open Houses
7%
Past Experiences
10%
Real Estate Websites
20%
Referrals
24%
How Buyers Find Their Agents
50% Relationships
& Referrals

Of Homeowners list local market
knowledge as ways to evaluate an agent
79%

Of Homeowners use general local
reputation as ways to evaluate an agent
66%

Responsive + Trust + Local Market Knowledge

1. Reciprocity - The #1 method for inﬂuence in North
America
2. Commitment & Consistency
3. Social Proof
4. Authority
5. Liking
6. Scarcity
Service is Senior to Sales

1. Does this investment align with my personality and values?
2. Does this investment align with my marketing strategy & business
goals?
3. What do I need to do to execute this like others who were successful?
Am I willing to do this? Can I fit this into my calendar? Will I enjoy
this?
Decision Making Framework - Investments
If you REALLY see yourself as being in the relationship and community building business and not
in it solely for the money or the next transaction, then Parkbench is an amazing opportunity! If,
however, you are thinking about this as just another fancy marketing ploy to get your name and
face out there, trust me this deal is not for you.This year, Parkbench will be my tool of contribution
with which I will build authentic relationships and community with people and businesses without
expectations for anything in return.
David Eshan, Local Leader in Asheville, NC

Why Become a Local Leader®?
To get more meetings with buyers and sellers.
because more meetings = more deals.
To give value to people in your community.
because you know the law of reciprocity to be true.
To convert local businesses into referral generators
because they are a hugely untapped resource

Right now, you have 2 choices
Option 1 Option 2
1. You get it. You want to Join the
Parkbench Family and become a
Local Leader®
2. You want to save time
3. You know you can go over all the
finer details and ask questions
during the onboarding process
4. You want to lock in your area, talk
about next steps, and get started!
1. You like what you’re hearing so far,
but still don’t know how it all works.
2. You don’t know yet if it’s a good fit
for you and your business
3. You want a full presentation to see
all the features, the services, and
the benefits we offer our agents
4. You will be able to make a decision
later

Full Presentation Overview
• THE BIG IDEA!

• Find Out if It’s a Fit for You (as a Person) and for Your Business

• Our Promises to our Agents

• The Parkbench Neighborhood Website

• Our Proprietary Technology

• What You Can Give Homeowners & Business Owners

• Our Marketing Automation for You: Social Media + Email Marketing

• Our Support for our Agents

• What You Have To Do: the Prospect Interview®

• Our Terms & Pricing

• How To Get Started!

1. Relationship Based
2. Referral Based
3. Have a Geographic Farm
Who is Parkbench for?

Are These Your Struggles?
• You don’t want to buy & chase leads
• You don’t want to SPAM people with ﬂyers 
• You don’t want to be salesy and cheesy

Are These Your GOALS?
• You want to become THE go-to local realtor

• You want to grow your database and SOI quickly 
• You want to stand out & diﬀerentiate from your competition 
• You want more clients through relationships & referrals

Our Solution For You…
• It’s a complete business growth system called
Local Leader®

• That’s powered by a proprietary technology -
The Parkbench Neighbourhood Website
…and we only work with 1 realtor or team per neighborhood (actually).

1. Sponsor Your Local Parkbench Website and Own a Unique Item of Value To Give People.
2. Use our Scripts To Start Conversations and Give This Item of Value to the People Who Live
and Work in Your Target Market.
3. Interview the Homeowners, Business Owners, and Local Professionals and Feature Them on
the Website (Aka the Prospect Interview®).
4. Use our Scripts To Add Value, Build Relationships, Find Out if and When People Are Moving
(Aka Create Leads for Yourself) and Get Referred to Everyone in Your Community.
Our Step-by-Step Process
Outcome: Become THE go-to local realtor. Build your database and SOI
quickly. Stand out and diﬀerentiate. Get more clients through
relationships and referrals. GUARANTEED.

Who is Parkbench NOT for?
I am having a lot of fun building this simple to use site. It’s getting me out
there and asking strangers to let me feature them in video. Also getting me in
front of the camera. Deﬁnitely learning a lot and having the time of my life.
Susan Cook, Local Leader in Ashburn, VA

Exclusive Right. Client Will Receive the Exclusive Right Within Client’s Business Category To Advertise (the “Advertisement”) Client’s Professional or Commercial Services or Products
(Collectively, “Professional Services”) on Either (but Not Both) (I) the Parkbench Webpage Associated With the Area; or (Ii) if and Only if the Area Has Been Subdivided in Accordance With
Section 3.4, Then on Each of the Parkbench Webpages Associated With Each Subdivided Area (Each Such Webpage in (I) and (Ii), an “Area Webpage”). Client’s “Exclusive Right” Means
That no Other Person Will Be Able To Advertise Their Professional Services on Client’s Area Webpage(S) if Such Professional Services Directly Relate to Client’s Business Category;
Except That, if Such Person’s Professional Services Do Not Directly Relate to Client’s Business Category, They May Be Permitted To Advertise Their Professional Services on Client’s Area
Webpage(S). Parkbench Reserves the Right in its Sole Discretion To Determine Whether a Person’s Professional Services Directly Relate to Client’s Business Category.
We Only Work With 1 Realtor Per Neighbourhood
You Get Total Exclusivity
This is the section in our terms. We’re serious.
We won’t screw you over (not to name any names).
But this is why we must get to know our agents to see if it’s a good ﬁt

Personality Fit: Will You Enjoy Doing This?
• Service Oriented, Go-Giver, Like to Help People

• Social, Outgoing, Like to Meet New People

• Friendly, Personable, Like to Hear People’s Stories

• Self Motivated, Can Follow Instructions & Take Action

• Conﬁdent, Opportunistic, Can Close Opportunities
What drew me to Parkbench is that their philosophy falls right in line
with my own big "Why" - helping other people with passion and
being involved in my community.
Melanie McNamara, Local Leader in Holt, MI

Business Fit: Are You Willing & Able to Invest Time
& Money Into These Goals?
• Get more leads, clients, and referrals

• Get more buyers and sellers

• Increase revenue and profit

• Expand your Sphere of Influence

• Become the go to local real estate expert

• Build a high quality database that’s sellable
I started using Parkbench two months ago and I love it! Not only has it
been a great way to get out and meet other business owners and people
in my community, I've also gotten a solid lead from it...in my first month!
Lori Hankins, Local Leader in Azle, TX

Marketing Fit: Is This Your Current Strategy?
• Focus in a Specific Geographic Area

• Stand Out, Be Different

• Do Relationship and Referral Based Marketing

• Give Back to the Community

• Get More Brand Exposure, Online and Offline

• Follow Up More Often, With Value To Give
Parkbench motivated me to become the DM "digital mayor" of my community. No one else was
video interviewing local businesses and Parkbench had the platform for us to launch our mission.
We've done over 75 successful interviews in the last year. These interviews have helped us
build several new relationships, reconnecting with local professionals and give back to small
businesses in our marketplace.
Toril Schoepfer, Local Leader in Sumner, WA

What We Can Promise…
• Build High Quality Relationships With Anyone You Want

• Give Value To Your Community That Your Competition Cannot Replicate

• Book a prospect meeting in 1 minute

• Make homeowners want to meet with you, even before they need you

• Build an army of brand promoters & referral generators

• FUN!
I am now in my second year with Parkbench and it just keeps getting better and better. Their
support is amazing, and I am talking personal as well as technical. They encourage me and
support me and give me that "lift" when being an entrepreneur becomes challenging. We
collaborate on ideas to keep my business moving forward and as a result my business grows
and so do I. I am excited to continue my journey with them and am looking forward to an even
better year!
Sonia Montgomery, Local Leader in Cave Creek, AZ

Take a look at a
Neighborhood Home Page
On parkbench.com

Why Homeowners Love parkbench.com
• Save Time: Parkbench is a one stop shop to stay up to date with what’s
going on in the neighborhood, with a weekly email newsletter. 
• Save Money: You can easily make Parkbench the #1 source for local
deals, sales, and specials. We’ll teach you how.
Parkbench has given me structure (a business plan around building relationships), a platform, and a purpose. Here’s
the value I offer to my local community:
News- I share local info pertinent to my community
Events- I share events I think my clients would be interested in
Deals- I allow my business owners to share their best incentives
Interviews- I make local business owners famous in my community
Local Directory- I can see and communicate with all the business owners in my community
Listings- I can publish, update and share my listings with my community
No other company has enabled me to grow my business like Parkbench. My community knows that I care about them
and their business ﬁrst, and that’s the anchor that will grow my business. I look forward to growing with Parkbench!
Thomas Watson, Local Leader in Indian Trail, NC

Take a look at a
Business Proﬁle Page
On parkbench.com

Why Businesses Love parkbench.com
• Get New Customers…………………………for FREE

• Promote Daily Specials & Product Sales….for FREE

• Get Positive Reviews………………………..for FREE

• Show Up Higher in the Search Engines…..for FREE
This is a great new platform I was introduced to by a local contact, Donna
Mechura. She interviewed me and gave me the opportunity to establish my
business on Parkbench. The set-up was fairly simple. I did have to learn how to
add photos, but it wasn't a huge learning curve. There was an issue with a
coupon I created, but Tom and the team hopped right on it. I do have to say I
appreciated the positive attitude and service oriented motivation! I look forward to
this platform's growth and being able to serve wherever I can!
Chris Jordan, Local Business Owner on parkbench.com in Bel Air, MD

You need admin access to see
Our Social Media Integrations

Subscribe to one of our
Weekly Email Newsletters

Our Support For Your
• Online Training Course by Grant Findlay-Shirras, Co-Founder & CEO

• Email support@parkbench.com (Avg. Response Time < 2 hours)

• Live Chat Online, between 9am-5pm EST (Avg. Response Time < 3 minutes)

• Weekly Group Coaching + Q&A Masterminds

• Inbound Phone Support (extra fees)

• Bi-Weekly or Weekly Coaching (extra fees)
Most software sells you and then lets you fend for yourself. Parkbench is totally
different...we are amazed at their amazing follow up. They want us to succeed and they
do this by making sure we are properly trained with ongoing contact. Parkbench is a
singular company who understands that the busy real estate professional doesn't have
hours to watch boring videos and webinars.
Mary Murphy, Local Leader in Burlingame, CA

Recap: What You Get…
• Total Exclusivity, given to you
• An all-in-one resource to give your community, built for you
• An online news source to give homeowners, updated for you
• A free marketing platform to give local businesses, managed for you
• A Weekly Email Newsletter to give your database, created and sent for you
• Social Media Integrations That Automatically Post Local Content For You, done for
you
• Show up more often in the search engines, optimized for you
• 5-star support, oﬀered to you

So what do you do?
Sorry you can’t pay us money, do nothing, and get clients :)

The Prospect Interview® - Step By Step
1. Create Your Lead List (we can help)
2. Book the meeting (we have scripts)
3. Plan for it (we have checklists)
4. Do the Prospect Interview (we have training)
5. Post it on Parkbench.com (we have templates)
6. Promote it (we can help)
7. Follow up (we have strategies)
8. Repeat
I have made some great new friends in my own community that I would not
have otherwise had the pleasure of meeting. I am looking forward to many
more!
Laurie O’Shea, Local Leader in Marston Mills, MA

How to Create Your Lead List (the basics)
1. Write down all the people you know that might want to be interviewed
2. Write down all the people you don’t know that might want to be interviewed
3. Research Local Business Owners to Interview (on Parkbench, Yelp, or Facebook)
4. Research Home Service Professionals to Interview (on Houzz, or Homestars)
5. Research Home Based Businesses to Interview (on Google, Etsy, Craigslist)
6. Research the Teachers, Principals, and Coaches to Interview (on Google)
7. Research Politicians, Fire, and Police Figureheads to Interview (on Google)
Parkbench has given me an excellent way to better connect with my local business community and
fellow chamber of commerce members. For example, from the day my site went live, Parkbench
provided me with a local business directory. This provided value to my prospective interviewees and
gave me a talking point that helped me reach out to them. I have also leveraged my existing
community Facebook page, which has 2,600 followers. Parkbench stories automatically show up on
my Facebook page (called Hastings Happenings), and then link readers back to my Parkbench site. I
highly recommend Parkbench!
Tom Bullington, Local Leader in Hastings, MN

How To Book A Prospect Interview®
“Hi, my name is ____,

And I’m the sponsor and ambassador for a new local website for ______,

Now this website encourages people to shop local

It helps people stay up to date with what’s going on in the neighborhood

And my goal is to help everyone get to know each other

As a result, I’m looking for cool ________,

to interview and feature on the website.

And this is absolutely free for you.

Would you like to be featured?

What do you think they say?
Hint: YES!
I have been using Parkbench for 3 months and am ﬁnding it to be an effective tool for me as a
real estate broker. I obtained my license shortly after relocating to a new area, and was looking
for ways to help me learn the area and meet people quickly. Parkbench provided a natural
avenue to accomplish that. The business owners I contact for interviews are appreciative of
(and surprised at) the fact that there is no charge to them for the opportunity to promote their
business.
Ellie Flake, Local Leader in Durango, CO

How to Do a Prospect Meeting
We will teach you how to do everything
Blog PodcastVideo
Advanced: All three of them

How To Get Clients From The Prospect Interview
“Hey _____,
before we wrap this interview up,
as you may know, I’m a local realtor in the area.
So while I’m here, do you have any questions about the market that I can
answer for you?
And Have you had any thoughts of buying or selling anytime soon?”
What do you think happens every 5-10-15-20 interviews?
Hint: You Find Clients To Work With
Before my last interview, the business owner did her homework and knew more about me
than I did about her, and she was prepared to ask me about real estate after the interview
without me even having to bring it up. I am going to their home this week for a listing
presentation, and hopefully sell them a piece of property to build a new home on. I am
really excited to see where my new relationships take me and my business.
Lori Videan, Local Leader in Conway, SC

How To Get Referrals From Prospect Interviews®
“Hey _____, before I go,
Do you know anyone else who would like to be
featured?
What do you think happens next?
Hint: You Get Referrals!
Parkbench has been a great way to introduce myself to the local business owners in a
non-sales fashion, helping to bring them business as well as start a dialog with them and
possibly start new friendships. My most recent interview we were chatting afterward and I
actually created business for my parents when talking with the business owner I was able
to connect them and help both businesses meet a need.
Aspen Adans, Local Leader in Brenham, TX

How to get locals to promote YOU on social media!

Show The Online Course
When you’re ready, to save time, just say “OK, I get it, how do I get started?”

Recap: What You Get…
• Total Exclusivity, given to you
• An all-in-one resource to give your community, built for you
• An online news source to give homeowners, updated for you
• A free marketing platform to give local businesses, managed for you
• A Weekly Email Newsletter to give your database, created and sent for you
• Social Media Integrations That Automatically Post Local Content For You, done for you
• Show up more often in the search engines, optimized for you
• 5-star support, oﬀered to you
• A relationship building tool
• A sales & prospecting system
• Online Training Course
• Scripts & Templates

Parkbench allowed me to meet local people, gain
exclusive exposure. I interviewed a home inspector as
well who has a blog and he gave me a referral. The
relocation deal I’m working on, I got it specifically
because I told him that I have a network of over 900
realtors across North America who are neighborhood
experts!
Parkbench (showed) me a way to expand my sphere of
influence beyond family and friends. My ROI with
Parkbench was truly beyond (my) expectation. I’ll
definitely be renewing, and have no plans to invest in
any other marketing platforms.”
Katie R.
Meet The Digital Mayor for Arvada, Colorado

Our Terms
No ContractsOne Time Startup Fee Monthly Service Fee
based on population  
& median home price
depending on the  
package you choose
Seriously, no contracts 
ever. We believe in our product

How to get started
1. Complete DocuSign + Pay Setup Fee = Exclusive Rights! Your Area Is Yours!
2. Go through online course
3. Have first onboarding call
4. Complete your lead list
5. Book some interviews
6. Have up to 8 onboarding calls in your first 30 days
7. Target: Complete at least 4 interviews in your first month
8. Promote your interviews online
9. Complete your profile
10. Have fun
11. Contact Support@parkbench.com if you have questions
12. Use our live chat between 9am-5pm EST
13. Buy phone support if you want it
14. Buy business coaching if you want it

Join the largest network of community minded
realtors (hello referral opportunities!)

1. Does this investment align with my personality and values?
2. Does this investment align with my marketing strategy & business goals?
3. What do I need to do to execute this like others who were successful? Am I
willing to do this? Can I fit this into my calendar? Will I enjoy this?
Richard Branson Decision Making Questions…
What’s my downside?

Can I live with it?

How do I protect against it?

What’s the likely upside?

What’s the best case scenario?

Is this exciting enough?
It’s time to make a decision

The Value of Our Technology
Servers & Hosting $300.00 Neighborhood Info Page $200.00
Interview Submission
Automation
$12,000.00
Custom Neighborhood
Website Design
$3,000.00 Blogging $2,600.00 Automated Email Setup $6,000.00
IDX Functionality $420.00
Research & Add Local
Content
$2,281.25
Content Aggregation
Technology
$32,000.00
Custom, Mobile Responsive
Website Development
$6,000.00 Business & Users Profiles $12,000.00
Content analysis &
publishing technology
$64,000.00
Business Directory
Research + Data Entry
$200.00
User Generated Events
Calendar
$6,000.00
Research News, Events,
Deal Sources
$100.00
Marketing Automation
Setup
$600.00
User Generated Photos,
Videos, Blogs
$6,000.00
Uploading sources of
information
$100.00
Weekly Email Design $400.00 Reviews System $3,000.00 Customer Service $9,125.00
Weekly Email Publishing $400.00 Coupon System $12,000.00 Success Coach $2,400.00
SEO $9,600.00 Social Media Integrations $6,000.00 Bug Fixes $31,200.00
TOTAL VALUE: $227,926

The Most Important Number In Real Estate = The Turnover
Rate
Deﬁnition: on average, how many years do people live in their homes before they sell and move
This is WHY Relationships are more powerful than marketing
93%
7%
Sold Not Sold
Step 1. Figure out how many total homes sold in the last 12 months
Example: 210 homes sold in my zip code
Step 2. Figure out how many total homes there are to sell
Example: 3000 sellable homes
Step 3. Total Sold / Total Sellable = Absorption Rate
Example: 200 / 3000 = .07
Step 4. 1 / Absorption Rate = Turnover Rate
Example: 1 / .07 = 14.28 years

parkbench.com/calc/money 
parkbench.com/calc/deals 
parkbench.com/calc/meetings
For Numbers People…

How Parkbench Helps Brokers & Team Leaders
1. Recruiting - When you have a unique marketing system and technology to give agents to help them build
their brand and make money, you have a unique selling proposition to help you recruit more agents
2. Training - When you have a proven marketing system to plug your agents into, with scripts, templates,
action steps, and support, your agents will be more successful, which makes you more money. AND, if you
don’t have to do the training, it saves you time (which is money)
3. Retention - When you have exclusivity to a marketing system and technology that your agents can’t get if
they leave you, then it genuinely makes them happier and more money to stay with you, which increases
retention
4. Branding - When you own an all-in-one resource for your geographic farm area, and your team is out in
the community, interviewing people, to feature them, and help them, your team becomes branded as the
(AREA NAME) Team.
5. Transcations - If your agents are out in the community, building more relationships, following up more,
and prospecting more, you will make more money
6. Volume - if your agents can build relationships with people who buy and sell higher prices homes, then
your volume will go up over time
7. Proﬁt - If your team’s strategy is more relationship and referral based, instead of advertising based, then
your team will proﬁt more.

What Our Coaches Do For Our Agents

Just to clarify…
This is not lead generation. This is lead creation.
I understand not everyone wants to be in the spot light and has difﬁculty starting
conversations with strangers. It’s my opinion, if you want to have a truly successful
business you have to put God ﬁrst. If you asked Jesus how he would conduct His
business, I feel He would say, by getting to know the people who need the business
he has.
He wouldn’t say by being pushy or convincing them they need what your selling.
He would want to have a real relationship with His customers and that is what
Parkbench and their Business coaches will teach you how to do.
Chava Adams, Local Leader in Midwest City, OK

We have amazing SEO!
You will show up in the search engines!
Because of our content,
and when you do Prospect Interviews!

Take a look at one of our
Premium Real Estate Proﬁle Pages
On parkbench.com

Take a look at the
Lead Generation Capabilities
On every neighbourhood website
On parkbench.com

• When you send out a "I'm launching a new neighborhood site for AREANAME" launch post on social media, people comment,
remembering that you're a realtor, and they either become a client or refer you business
• When you book an interview, you naturally start talking about real estate, and the interviewee becomes a client or refers you business
• During the Interview, you naturally start talking about real estate, and the interviewee becomes a client or refers you business
• When you share the interview on your social media, people comment, remembering that you're a realtor, and they either become a
client or refer you business
• When the interviewee has shared the interview on social media, people comment, notice that you're a realtor, like your page, see
your future posts about real estate, and they either become a client or refer you business
• When you follow up with the interviewee, you naturally start talking about real estate, and the interviewee becomes a client or refers
you business
• Because lots of homeowners see your brand on the website and they contact you, and become a client, or refer you business
• Because lots of homeowners see your brand on social media and they contact you, and become a client, or refer you business
• You call your database more, because you have something of value to offer, and then you naturally start talking about real estate,
and that person becomes a client or refers you business
• More people start visiting the website overtime, and then leads are generated through the website, and those people become clients.
• You truly develop more knowledge about your area, by doing interviews, and your confidence increases, so when you're in buyer
consultation meetings, or listing presentations, your close ratio increases, because of your increased knowledge and confidence, and
you win more clients and close more deals
• You build a larger database of professionals and small business owners who can serve your clients, so you actually offer a better
service to your clients, because you're a leader and influencer and connector in the community, turning your client into a raving fan
who promotes your brand and refers you business
All the ways Parkbench Agents get
leads, clients, and referrals

Your Target Areas and How Homeowners Find Agents

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