This presentation was done in June 2014 by one of our participants in ICST and ICBELSH conferences.

1. SWOT Analysis for E-Commerce
Business
Submitted by :
Name : Passakorn Hanchavee

2. Content
 Definition of e-commerce
 Advantages of e-commerce
 What does SWOT stand for?
 Definition of SWOT analysis
 Types of SWOT analysis
 Definition of SWOT profile
 Strengths of analysis for e-commerce business

3. Content
 Weaknesses of analysis for e-commerce
business
 Opportunity of analysis for e-commerce
business
 Threats of analysis for e-commerce
business
 How to start e-commerce business in
Thailand
 Conclusion

4. Definition of E-
commerce
 E-commerce is a short form of electronic
commerce. Basically, it is a business
transaction that occurs over online
electronic networks such as the internet
and World Wide Web.

5. Advantages of E-
commerce
 Use for retail, finance, traveling,
entertainment, and health
 Share business information, maintain
business relationships and conduct
business transactions by
telecommunication networks
 Deduce the distances between people
 Vendors can increase competitive
advantage
 Increases the confidence level of vendors

6. What does SWOT stand
for?
 SWOT stands for……
- Strengths
- Weaknesses
- Opportunities
- Threats

7. Definition of SWOT
Analysis
 SWOT analysis is a simple framework for
generating strategic alternatives from a
situation analysis. It is applicable to
either the corporate level or the business
unit level.

8. Types of SWOT Analysis
 Internal analysis
- It is about evaluation of the internal
environment's potential strength and
weakness.
- Both of strength and weakness can be
control.
 External analysis
- It includes opportunity and threat.

9. Definition of SWOT
Profile
 SWOT profile is the lists of SWOT that are
generated after the company analyses the
SWOT e-commerce for its business.

10. Strengths of Analysis for
E-Commerce Business
 Global location or the boundary less
 Time saving
 No time constraints
 The customers can compare price and product
 Reduction of logistical problems
 The vendors can communicate with consumers
directly
 Customer interaction can be improved
 Target market segmentation is flexible

11. Strengths of Analysis for
E-Commerce Business
 The information is simple and easier
exchange
 The transaction cost is lower
 Buying procedure is fast and quick
 No physical company set up
 Financial transactions are very fast and
can be done from any part of the world
 The investment and operating cost are low

12. Weaknesses of Analysis
for
E-Commerce Business
 Security matter confuses customers
especially about the payment process
 Fake websites bring bad name to e-
commerce
 Fraud
 There are a few discounts and bargaining
 Delivery timing is long
 Customers do not have any idea about
quality and physical condition of the

13. Weaknesses of Analysis
for
E-Commerce Business
 Limitation of products
 Lack of personal services
 The shipping cost is high
 Limited exposure
 Limited advertising
 Some customers prefer to purchase
product reaching personally to the market

14. Opportunities of Analysis
for
E-Commerce Business
 Customers comfort to purchase products
through the internet
 E-commerce can be operated any where any
time without any interruption
 The e-commerce companies are available 24
hours everyday
 Cut down on local competition
 Advertising is cost effective as compare to
conventional offline system.

15. Threats of Analysis for
E-Commerce Business
 Competitors are increasing day by day
 The trends, fashion, law, and regulations
may change
 The company's products might not be
innovative products
 The information can be misused lead to
spam e-mail or identity fraud

16. Threats of Analysis for
E-Commerce Business
 No direct interaction of customers and
vendors
 Fraud
 The customers face the risk when they
make transactions
 E-business has wide scope and broader
vision to grow

17. How to Start E-
commerce Business in
Thailand
 Survey the product or service which is trendy
and popular in that time
 Select the type of product or service that you
want to sell
 Select website or web page that you want to
introduce your product or service
 Frequent update your website or web page
 Always take care of customers even they
already purchase the product or service

18. Conclusion
 When you start to do e-commerce business,
you have to analyze the SWOT for e-
commerce business because you will know
the ways to maintain the strengths and reduce
the weaknesses. Furthermore, you will not
miss any opportunities that you have and you
will know how to eliminate the threats of e-
commerce business. Therefore, your company
will be able to use this SWOT profile to make
your company to succeed in this business.

19. References
 NetMBA.com. (2002-2010). SWOT Analysis.
Retrieved June 11, 2014, from NetMBA Business
Knowledge Center:
http://www.netmba.com/strategy/swot/
 Samin, M. A. (2012, March 2). Advanced SWOT
Analysis of E-Commerce . Retrieved June 11,
2014, from IJCSI International Journal of
Computer Science Issues:
http://ijcsi.org/papers/IJCSI-9-2-2-569-574.pdf