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Local Community Engagement 2.0
                          Insights from Annandale on the Web
                                     Marghanita da Cruz




                     Public Sphere #2 Open Government Policy and Practice
                        Parliament House Canberra, 22nd June 2009


Marghanita da Cruz             Local Community Engagement 2.0               1/8
Government and Annandale

   • Annandale (NSW) 5km west of the Sydney CBD

   • Land given to Johnston of Rum Rebellion in 1773

   • Suburb was developed in the 1870s

   • Annandale Borough 1894-1940s. Leichhardt Municipal
     Council before and after. Harbour Foreshore Sydney City
     Council.

   • Electricity, Water formerly councils – now State Government. Private Gas

   • Transport - Private Trams 1861-1961, Buses and RTA (State Government), Council
     controlled roads. Cycleways on roads and through parks.

   • Telecommunications free access through Council owned land

Marghanita da Cruz        Local Community Engagement 2.0                          2/8
Organisations in Annandale
Community
   • 3 Primary Schools
   • After School Care, Childcare, Playgroups
   • Aged care facilities
   • Presbyterian, Catholic, Christians in the
     Media, Thai Buddhist, Yoga in Daily Life
   • Community Centre (Yoga, Music, Folk
     Dance, Art Classes)

Businesses
   •   Commercial Art Gallery (was Masonic Temple)
   •   Cafes, Restaurants, Hairdressers
   •   Newsagents, Real Estate Agents
   •   Small “supermarkets” corner stores and 4 pubs
                            ,
   •   Post Office, Bank, Medical Practices and Chemists Furniture, Garden Shop, Book
       Shop, Hardware Shops, Kids Toys and Bridal

Marghanita da Cruz          Local Community Engagement 2.0                          3/8
Annandale on the Web

   • Established as a community portal, by me, in 1998
   • History of Annandale sources:
         • books, NLA online Newspapers/Photographs
         • face to face conversations
         • emails and telephone calls from visitors
   • Local Environmental Information
   • Information about Local Community
   • Invitation to Subscribe to email alert
   • Links to pages in Wikipedia and Flickr
   • Inclusion of 3rd Party widgets (Advertising, US
     Swine Flu Widget, Site Search)
   • Annandale Walks on Google Maps




Marghanita da Cruz        Local Community Engagement 2.0   4/8
How people get to Annandale on the Web
   • Search Engine Referrals June
        • Google(Images)-49.2%
        • Google-42.5%
        • Yahoo!-4.3%
        • WindowsLive-2.6%)

   • Hit Sources (referrals):
         • Bing-9.3%,
         • Bing(images)-1.2%
         • Picsearch 1.5%
         • WebWombat 27 % .
                          4
         • Nicoga and
         • Wikipedia (Annandale NSW and Beale Pianos)
         • Online Discussion Forums

   • In Google Timeline & Wonder Wheel


Marghanita da Cruz       Local Community Engagement 2.0   5/8
Transport Challenge
   • Webpage about Problems with Bus Stops - involve RTA, Sydney Buses, JC Decaux
     - advertising/street furniture contract with Council

   • Cycleway Marking (park
     elsewhere please)

   • Peak Hour Private Vehicle Traffic
     through Annandale

   • Search Phrases
        • “bus stop booth street
          annandale” ,
        • “is booth street annandale a
          busy street” ,
        • “booth st bus stops”,
        • “photos of pedestrian crossings with bus stops”
        • “how to get from Central to Annandale”

Marghanita da Cruz         Local Community Engagement 2.0                      6/8
Engagement with Mayor and Councilors
   • Construction of permanent home for Local Community Nursery (requires
     remediation of State Government Land and before handing over to local council
     for development)

   • Maintenance and Management of
     Government/Public Land and Water –
     wetlands, bushcare – Adopt a Park and
     Tend your verge proposals

   • Draft Council Management Plan

   • Development Applications for recent
     commonwealth schools funding

   • Escalation of reports of dripping taps

   • Waste Management



Marghanita da Cruz         Local Community Engagement 2.0                            7/8
Questions and Comments




Marghanita da Cruz     Local Community Engagement 2.0   8/8

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Public Sphere: Gov 2.0 - Marghanita Da Cruz

  • 1. Local Community Engagement 2.0 Insights from Annandale on the Web Marghanita da Cruz Public Sphere #2 Open Government Policy and Practice Parliament House Canberra, 22nd June 2009 Marghanita da Cruz Local Community Engagement 2.0 1/8
  • 2. Government and Annandale • Annandale (NSW) 5km west of the Sydney CBD • Land given to Johnston of Rum Rebellion in 1773 • Suburb was developed in the 1870s • Annandale Borough 1894-1940s. Leichhardt Municipal Council before and after. Harbour Foreshore Sydney City Council. • Electricity, Water formerly councils – now State Government. Private Gas • Transport - Private Trams 1861-1961, Buses and RTA (State Government), Council controlled roads. Cycleways on roads and through parks. • Telecommunications free access through Council owned land Marghanita da Cruz Local Community Engagement 2.0 2/8
  • 3. Organisations in Annandale Community • 3 Primary Schools • After School Care, Childcare, Playgroups • Aged care facilities • Presbyterian, Catholic, Christians in the Media, Thai Buddhist, Yoga in Daily Life • Community Centre (Yoga, Music, Folk Dance, Art Classes) Businesses • Commercial Art Gallery (was Masonic Temple) • Cafes, Restaurants, Hairdressers • Newsagents, Real Estate Agents • Small “supermarkets” corner stores and 4 pubs , • Post Office, Bank, Medical Practices and Chemists Furniture, Garden Shop, Book Shop, Hardware Shops, Kids Toys and Bridal Marghanita da Cruz Local Community Engagement 2.0 3/8
  • 4. Annandale on the Web • Established as a community portal, by me, in 1998 • History of Annandale sources: • books, NLA online Newspapers/Photographs • face to face conversations • emails and telephone calls from visitors • Local Environmental Information • Information about Local Community • Invitation to Subscribe to email alert • Links to pages in Wikipedia and Flickr • Inclusion of 3rd Party widgets (Advertising, US Swine Flu Widget, Site Search) • Annandale Walks on Google Maps Marghanita da Cruz Local Community Engagement 2.0 4/8
  • 5. How people get to Annandale on the Web • Search Engine Referrals June • Google(Images)-49.2% • Google-42.5% • Yahoo!-4.3% • WindowsLive-2.6%) • Hit Sources (referrals): • Bing-9.3%, • Bing(images)-1.2% • Picsearch 1.5% • WebWombat 27 % . 4 • Nicoga and • Wikipedia (Annandale NSW and Beale Pianos) • Online Discussion Forums • In Google Timeline & Wonder Wheel Marghanita da Cruz Local Community Engagement 2.0 5/8
  • 6. Transport Challenge • Webpage about Problems with Bus Stops - involve RTA, Sydney Buses, JC Decaux - advertising/street furniture contract with Council • Cycleway Marking (park elsewhere please) • Peak Hour Private Vehicle Traffic through Annandale • Search Phrases • “bus stop booth street annandale” , • “is booth street annandale a busy street” , • “booth st bus stops”, • “photos of pedestrian crossings with bus stops” • “how to get from Central to Annandale” Marghanita da Cruz Local Community Engagement 2.0 6/8
  • 7. Engagement with Mayor and Councilors • Construction of permanent home for Local Community Nursery (requires remediation of State Government Land and before handing over to local council for development) • Maintenance and Management of Government/Public Land and Water – wetlands, bushcare – Adopt a Park and Tend your verge proposals • Draft Council Management Plan • Development Applications for recent commonwealth schools funding • Escalation of reports of dripping taps • Waste Management Marghanita da Cruz Local Community Engagement 2.0 7/8
  • 8. Questions and Comments Marghanita da Cruz Local Community Engagement 2.0 8/8