Vassilis Bakopoulos
110
Abonné
Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Head of Insights at Mobile Marketing Association
Site Web
www.vassilisbakopoulos.com
À propos
I am a Strategist with a digital focus and a long experience in brand planning.
I believe that mobile has a huge impact on every aspect of human existence, influencing how we interact with each other and the world.
I currently run Industry Research at the Mobile Marketing Association, defining a learning agenda for the industry and leading the most innovative research on mobile ever conducted.
Current areas of focus include:
Understanding the transformational power of mobile and its impact on business models,
ROI of mobile marketing and mobile channels,
Path to purchase,
Value of data + targeting in mobile.
Mots-clés
mobile
advertising
covid-19
marketing
research
trends
digital
social
consumer
attribution
cross media effectiveness
roi
big data
disruption
marketers
innovation
social media
media
dooh
digital signage
technology
culture
twitter
facebook
insights
change
internet
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