Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Head of Insights at Mobile Marketing Association
Site Web
www.vassilisbakopoulos.com
À propos
I am a Strategist with a digital focus and a long experience in brand planning.
I believe that mobile has a huge impact on every aspect of human existence, influencing how we interact with each other and the world.
I currently run Industry Research at the Mobile Marketing Association, defining a learning agenda for the industry and leading the most innovative research on mobile ever conducted.
Current areas of focus include:
Understanding the transformational power of mobile and its impact on business models,
ROI of mobile marketing and mobile channels,
Path to purchase,
Value of data + targeting in mobile.
Mots-clés
mobile
advertising
covid-19
marketing
research
trends
digital
social
consumer
attribution
cross media effectiveness
roi
big data
disruption
marketers
innovation
social media
media
dooh
digital signage
technology
culture
twitter
facebook
insights
change
internet
Tout plus
Présentations
(5)Documents
(1)Infographies
(1)J’aime
(8)Mobile Advertising Trends Report 2015
FunMobility
•
il y a 8 ans
Media Planning 101 Lecture
Zeenat Rasheed
•
il y a 14 ans
Big Data
NGDATA
•
il y a 13 ans
2011 TechStars NYC Advertising Presentation
Darren Herman
•
il y a 11 ans
Mobile Trends - June 2011 - Trending The Future
space150
•
il y a 12 ans
Steve Jobs Inspirational Quotes
InsideView
•
il y a 12 ans
The Future of Business Intelligence
Tim O'Reilly
•
il y a 14 ans
The Rise Of Mixed Reality Advertising + Digital Signage
Vassilis Bakopoulos
•
il y a 14 ans
Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Head of Insights at Mobile Marketing Association
Site Web
www.vassilisbakopoulos.com
À propos
I am a Strategist with a digital focus and a long experience in brand planning.
I believe that mobile has a huge impact on every aspect of human existence, influencing how we interact with each other and the world.
I currently run Industry Research at the Mobile Marketing Association, defining a learning agenda for the industry and leading the most innovative research on mobile ever conducted.
Current areas of focus include:
Understanding the transformational power of mobile and its impact on business models,
ROI of mobile marketing and mobile channels,
Path to purchase,
Value of data + targeting in mobile.
Mots-clés
mobile
advertising
covid-19
marketing
research
trends
digital
social
consumer
attribution
cross media effectiveness
roi
big data
disruption
marketers
innovation
social media
media
dooh
digital signage
technology
culture
twitter
facebook
insights
change
internet
Tout plus