What are the ways that startups can leverage the benefits that progressive web apps allow these days?
In this talk, I covered some of the startups best practices and how entrepreneurs can take advantage from the capabilities that PWAs give them.
15. Execution
You need growth and momentum
● Get new things. Fast.
● “Move fast and break things”
● Be obsess on quality
● Measure what moves the needle
17. Keep the momentum
● Shipping new version every day/week
● New features
● Keep listen to your users
○ Actions
○ Metrics
18. The Big Bang of Computing
g.co/ProgressiveWebApps
19.
20.
21.
22.
23. <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN">
<HTML>
<HEAD>
<TITLE>Bach's home page</TITLE>
<STYLE type="text/css">
h1 { color: red }
</STYLE>
</HEAD>
<BODY>
<H1>Bach's home page</H1>
<P>Johann Sebastian Bach was a prolific composer.
</BODY>
</HTML>
31. ● Runs the “desktop Web”
● Pinch and zoom, Pan, etc
● Hitchhikers guide to the galaxy is in
your pocket!
The Mobile Internet came when it brought the Web
32. Access to the back catalog is great, but you want to
use the new affordances and power
33. What if the Web evolved those
capabilities, just as it did with
Ajax?
48. RAIL: Instant loading and smooth navigation
● For first visitors, load pages in <10s on 3G net
○ Aspirational goal: <3s to first paint
● For repeat visitors, loading of page in <500 ms
● Always scrolling at 60 frames/second
● Content shouldn’t jump as images are loaded
49. ● Reliable: Fast loading, offline and on flaky
networks
● Fast: Smooth animation, scrolling and nav
● Engaging and integrated
○ On the home screen, no URL bar.
○ Re-engaging with push notifications
● Consistent experience across browsers
The Progressive Web App Experience
50. The Progressive Web App - Examples
https://noter-1.firebaseapp.com/https://voice-memos.appspot.com
52. ● Users time on Flipkart lite vs. previous
experience: 3.5 minutes vs 70 seconds.
● 3x more time spent on site
● 40% higher re-engagement rate
● 70% greater conversion rate among those
arriving via Add to Homescreen
● 3x lower data usage
● Flipkart case study
53. 26%increase in average spend
per visit by members arriving
via a push notification
72%increase in time spent for users
visiting via a push notification
+50%repeat visits within 3 months
54. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
55. Proprietary + Confidential
PWA 4 Startups
● The magic engine:
users -> feedback -> product improvement
● Growth and momentum
○ Get new things. Fast.
○ New version every day
○ Test new features
○ Monetization