1. What is the online spending power
of each language group?
Source: Common Sense Advisory
LANGUAGE COUNTRIES # OF PEOPLE ONLINE ONLINE SPENDING POWER (US$B)
English 54 473,066,001 16,193.63
Japanese 1 101,228,736 4.744.99
German 4 78,956,356 3,467.93
Spanish 24 210,286,536 3,447.13
Chinese (Simplified) 2 538,293,912 3,214.23
French 31 72,660,859 2,699.16
Italian 2 31,125,462 1,207.21
Portuguese 5 94,693,159 1,114.83
Arabic 25 105,729,279 1,102.53
Russian 11 79,667,480 1,031.41
Dutch 5 20,663,904 930.09
Korean 1 40,329,660 924.76
Chinese (Traditional) 3 22,692,945 560.11
Swedish 2 8,676,892 474.54
Norwegian 1 4,560,572 451.90
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2. How much does language matter?
• Nine out of 10 Internet users said that, when given a
choice of languages, they always visited a website in
their own language.
• Nearly one in five Europeans (19%) said they never
browse in a language other than their own.
• 42% said they never purchase products and services
in other languages.
Source: EU Barometer Survey
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