Special Presentation - Christopher Ballard of UBER Southern California
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General Manager of Multifamily, Christopher Ballard of UBER Southern California presentation
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Special Presentation - Christopher Ballard of UBER Southern California
- 1. Uber
- 2. Agenda ● Introductions ● What is Uber? ● Ridesharing Trends ● Our Customers ● Retail and Multi-Family Partnership Case Studies ● The Future ● Questions?
- 5. “Transportation as reliable as running water, everywhere, for everyone.” Uber’s Mission Statement
- 6. On a snowy Paris evening in 2008, Travis Kalanick and Garrett Camp had trouble hailing a cab. So they came up with a simple idea—press a button, get a ride. 500 Cities 70 Countries 1M+ Driver-partners Our trip history Smarter cities of the future
- 8. Source: Morgan Stanley Today ride-hailing accounts for 4% of all miles driven globally. By 2030 it will be 25%
- 9. Connecting The Greater LA Area
- 10. Connecting The Greater LA Area
- 11. Connecting The Greater LA Area
- 12. Connecting The Greater LA Area
- 13. uberPOOL
- 14. uberPOOL
- 15. Our Customers
- 16. Our customers are both our riders and our drivers. Started in major metropolitan cities and have attracted the types of people who live in them. Growing to serve more suburban and rural communities.
- 17. 10% of millennial Uber riders in the U.S. say they have either given up a car or not bought one
- 18. The American Public Transportation Association did a study in March 2016 that concluded: Uber users are more likely to use public transit. • 50% of Uber users ride a train or metro regularly • 45% frequently use the bus
- 19. Retail and Multi-Family Partnership Case Studies
- 20. LA - Caruso Management The Grove and The Americana at Brand ● Working together to accommodate the ease of drop-offs and pick-ups at the property. ● Shoppers can enjoy the convenience of the designated Uber pickup and drop-off area to avoid any confusion about where to meet their driver. ● Holiday partnership 2014-2016 where Caruso provided complimentary UberBLACK rides for shoppers for an elevated and hassle-free holiday shopping experience at either mall.
- 21. San Diego - Donahue-Schriber Del Mar Highlands Town Center ● Del Mar Highlands Town Center (DMHTC) needed a way to provide shoppers easy access to the mall while undergoing major construction. ● Promotion offering $25 off any ride that began or ended at the shopping center -- subsidized by Donahue-Schriber. ● Promotion ran for 6 weeks; enormous response from area residents. ● DMHTC reported greater retail and restaurant sales than previous summer months (2014) after promotion concluded.
- 22. San Francisco - Park Merced Investors, LLC Park Merced ● Park Merced Investors built a residential community fit for the 21st Century -- by offering monthly credits toward both Uber + transit. ● Due to a lack of available parking, Park Merced residents receive a monthly $100 credit ● Development’s website features details on www.parkmerced.com/carfreeliving. ● Park Merced also offers $40 in in round- trip Uber fare to any prospective tenant
- 23. New Jersey - Meridia 5 properties ● As of January 2017 new lease signers at participating Merida properties receive $100 in Uber credits. ● We are also working together to build out designated pickup and drop-off locations at each participating property, allowing tenants to request and connect with their drivers with ease.
- 24. City of Summit, New Jersey Providing an alternative to building a large, expensive, parking lot. • The City of Summit reallocated funds away from building a large parking lot, and instead, put that money toward subsidizing Uber rides for residents going to or from NJ Transit stops. • During commuting hours, residents enrolled in the existing parking program, can ride Uber to a NJ Transit hub for FREE! Residents who aren’t enrolled, are charged a flat $2. • Innovative leadership from local city government has resulted in a one-of-its kind partnership for Summit commuters -- that’s running today! "As an alternative transportation option, ridesharing is not new. But our program is the first of its kind in the United States to use ridesharing technology as a parking solution. Our innovation has the potential to shape how municipalities think about and implement parking options in the future.” - Summit Mayor Nora Radest
- 25. The Future
- 27. Questions? Christopher Ballard, General Manager - Southwest chris@uber.com
- 28. THANK YOU
Notes de l'éditeur
- *Simplicity behind Uber makes it so revolutionary
- And we’re just getting started. Today ride-sharing accounts for under 4% of the miles driven globally. Morgan Stanley estimates that number will rise to more than 25% by 2030. Just imagine the possibilities that lie ahead! A better future is within our grasp—it’s one where people share rides and take public transit simply because it’s a better option to owning a car. It’s a future: where people have equal access to affordable transportation; where they spend less of their income on cars or commutes, and less time stuck behind the wheel; and where parking spaces are replaced by parks and affordable housing.
- The graph below shows the expansion of our service across the vast LA metro area. We’ve included a map of Manhattan in the lower left corner to provide a sense of scale. By making it easier and faster to get around Southern California without the hassle of driving, Uber and public transit appear to be doing together what neither could achieve on their own: changing life in America’s most car-centric city.
- The graph below shows the expansion of our service across the vast LA metro area. We’ve included a map of Manhattan in the lower left corner to provide a sense of scale. By making it easier and faster to get around Southern California without the hassle of driving, Uber and public transit appear to be doing together what neither could achieve on their own: changing life in America’s most car-centric city.
- The graph below shows the expansion of our service across the vast LA metro area. We’ve included a map of Manhattan in the lower left corner to provide a sense of scale. By making it easier and faster to get around Southern California without the hassle of driving, Uber and public transit appear to be doing together what neither could achieve on their own: changing life in America’s most car-centric city.
- The graph below shows the expansion of our service across the vast LA metro area. We’ve included a map of Manhattan in the lower left corner to provide a sense of scale. By making it easier and faster to get around Southern California without the hassle of driving, Uber and public transit appear to be doing together what neither could achieve on their own: changing life in America’s most car-centric city.
- So Uber has proven that we can reliably serve the whole city. But what about affordability? This is crucial too because people will only give up their cars if they have affordable and reliable alternatives to individual ownership. Policymakers have been talking about carpooling for years—it started during the Second World War and then the 1970s oil crisis. But the idea never really took off, mostly because it’s just too hard. Well, we had a breakthrough a few years ago when our engineers noticed that Uber had a lot of duplicate rides. People going to the exact same place at exact same time. And they asked the question … could we use mobile technology to conveniently match these people up in real time? Making it one ride instead of two, or even three! Uber might be the first company to make 1+1+1 = 1! If we could do this, that would be … good for passengers because a shared ride is a cheaper ride; good for drivers because they would have more time with paying passengers in the back of the car; and good for cities because we’d be getting more people in fewer cars. The question was, “would people choose to carpool with strangers for a discount?”
- So Uber has proven that we can reliably serve the whole city. But what about affordability? This is crucial too because people will only give up their cars if they have affordable and reliable alternatives to individual ownership. Policymakers have been talking about carpooling for years—it started during the Second World War and then the 1970s oil crisis. But the idea never really took off, mostly because it’s just too hard. Well, we had a breakthrough a few years ago when our engineers noticed that Uber had a lot of duplicate rides. People going to the exact same place at exact same time. And they asked the question … could we use mobile technology to conveniently match these people up in real time? Making it one ride instead of two, or even three! Uber might be the first company to make 1+1+1 = 1! If we could do this, that would be … good for passengers because a shared ride is a cheaper ride; good for drivers because they would have more time with paying passengers in the back of the car; and good for cities because we’d be getting more people in fewer cars. The question was, “would people choose to carpool with strangers for a discount?”
- Metropolitan First riders - Uber suits their lifestyles, which are highly social and not as planned out, so an on-demand app is the perfect product fit. Suburban + rural second wave - The product is evolving to meet the needs of these people -- now offering things like car seats, ability to schedule rides in advance, and new products like UberTeen.
- We’re already seeing attitudes to individual car ownership begin to change. Because when people are given an affordable, reliable alternative they’re happy to take it. In America, 10% percent of Uber riders under 30 say that they’ve either given up their car or are no longer planning to buy one. If you have a child, or a niece or nephew under 10 years old today, what do you think the chances are that the first thing they’ll do when they turn 18 will be to get a driving license? Maybe 10%. In fact, I’m guessing many children living in cities today will simply never learn to drive when they’re older.
- And we’re just getting started. Today ride-sharing accounts for under 4% of the miles driven globally. Morgan Stanley estimates that number will rise to more than 25% by 2030. Just imagine the possibilities that lie ahead! A better future is within our grasp—it’s one where people share rides and take public transit simply because it’s a better option to owning a car. It’s a future: where people have equal access to affordable transportation; where they spend less of their income on cars or commutes, and less time stuck behind the wheel; and where parking spaces are replaced by parks and affordable housing.
- Globally cars sit idle 95% off the time 14% of LA county land is dedicated to parking. Self driving cars can take up to 90% of vehicles off of the road Goal is to take cars off the road – uberPOOL, self driving vehicles. Want to transform a city. Less congestion, safer roads, better use of our limited land resources. This is our ultimate hope for the future: that we can turn every journey into a shared journey using a combination of ridesharing and mass transit. And that people will use these services not through coercion but choice. Because sharing will be a cheaper and more convenient alternative to individual car ownership. Mass urbanization is one of the defining trends of our generation. There is so much that is great about living in a city today. And by embracing shared modes of transportation we can make all cities less congested and polluted; with more space for people and parks; and where everyone, wherever they live and whatever their income, has access to affordable, reliable transportation.